Drip: Pricing, Features & Alternatives

Ecommerce email automation with shopper segmentation, workflows, onsite campaigns, and store data.

Overall Score49/100

3.3Editor Rating

Market Signal 42

#14 of 18 in Email Automation by Overall Score

What Is Drip?

Drip is an email and marketing-automation platform designed around ecommerce customer behavior. Its People area supports segments based on tags, custom fields, email activity, browsing, and purchases, while Automations handles triggered workflows. Onsite campaigns add forms, quizzes, and gamified pop-ups, and native ecommerce integrations bring Shopify, BigCommerce, and WooCommerce activity into marketing flows.

Best for: Ecommerce brands using shopper behavior to trigger segmented email and onsite campaigns.

Drip's customer profiles combine purchase history and marketing activity, supporting segmentation around what someone bought and when they last ordered. Workflow branches can treat new shoppers differently from repeat customers after a store event fires. Teams must connect the shop and maintain consent states to make those purchase-based journeys meaningful.

3.3

out of 5

Editor Rating

Calculated from facts we verified on Drip's own website, using published thresholds. Nobody can pay to change it. Together with Market Signal it makes the Overall Score of 49 that orders our lists.

Pricing transparency5.0
Entry cost2.0
Free access3.5
Platforms & API2.5
Support3.0
Integrations3.0
Security & compliance3.0

Dimensions without verified data count as a neutral 2.5. Facts checked October 8, 2026. How the rating works

Moderate

Market Signal

Real data

Computed from Ahrefs + Semrush data about Drip's own website. Not an assessment of the product itself. How this works →

Market Strength

Where it stands today

Momentum

35 Declining ↓↓

Where it’s heading

Data Confidence

High

How much to trust it

Traffic Strength
38
Search Visibility
47
Authority
48
Brand & Market Presence
47

Tick mark = category average.

Compared with 42 tracked Email Marketing tools. Data through September 2026, pulled October 6, 2026.

Who Is It Best For?

Shopify brands triggering email from customer orders
Ecommerce marketers segmenting by lifetime purchase behavior

Who Should Avoid It?

B2B firms seeking complex deal-pipeline management

Use Cases

Trigger cart recovery emails
Segment high-value customers
Send repeat-buyer offers
Analyze email-attributed orders

Drip Features

People segmentation
Visual automations
Onsite pop-ups
Ecommerce events
Email campaigns
Shopper Activity tracking

Drip Pricing

Plan	Monthly	Annual (mo)
Entry plan	$39	Not listed

Pricing shown reflects list prices as of our last check and may have changed. Confirm current pricing on Drip's website before purchasing.

Drip Integrations

Shopify, BigCommerce, WooCommerce

Customer Support

Email, Help center

Drip at a Glance

Built for: Small Business, Mid-Market
Platforms: Web, API
Languages: English

Drip Alternatives

Sort by

Klaviyo

Overall Score77/100

4.4Editor Rating

Market Signal 68

See pricingFree plan

Why choose it: Ecommerce brands that want email, SMS and support data tied to purchase history in one customer profile.

Strengths

• Predictive analytics forecast lifetime value, churn risk and next order date per customer.
• Behavior-triggered flows send email and SMS automatically based on shopper activity.

Limitations

• Predictive analytics need 500+ customers with orders and 180 days of order history.
• SMS sending covers only listed countries in North America, Europe, Australia and New Zealand.

Read Review Visit Site

ActiveCampaign

Overall Score74/100

4.1Editor Rating

Market Signal 70

From $20/mo (annual billing; rises with contacts)Free trial

Why choose it: Small and midsize businesses that run behavior-based email programs and want automation depth more than an included sales CRM.

Strengths

• The automation builder branches contacts with split and conditional actions based on behavior.
• Site and event tracking lets website activity trigger automations and build segments.

Limitations

• Starter and Plus include one user; Pro includes three and Enterprise five.
• Lead scoring requires the Pipelines add-on on every plan.

Read Review Visit Site

Omnisend

Overall Score70/100

4.2Editor Rating

Market Signal 61

From $16/moFree plan

Why choose it: Online stores on Shopify, WooCommerce, BigCommerce or Wix that want cart recovery and promotions across email, SMS and push from one builder.

Strengths

• One automation can combine email, SMS and push notification steps.
• More than 15 preset workflows cover cart, checkout, product and browse abandonment.

Limitations

• The Free plan caps sends at 500 emails a month and shows Omnisend branding.
• Standard plans opened after May 4, 2026 can't add SMS.

Read Review Visit Site

Rejoiner

Overall Score50/100

3.7Editor Rating

Market Signal 34

From $25/moFree trial

Why choose it: Ecommerce brands that want lifecycle email technology paired with a managed retention-marketing team.

Read Review Visit Site

More tools like Drip

Customer.io
Messaging platform for behavior-triggered email, push and SMS.
Ortto
Customer data and marketing automation platform joining journeys, analytics, email, SMS, and audience profiles.
Sendlane
Ecommerce messaging platform combining email, SMS, reviews and onsite forms.
Iterable
Cross-channel customer engagement platform with journey orchestration, unified profiles, personalization, and Nova intelligence.
HubSpot
Customer platform pairing a free CRM with marketing, sales, service, content and data hubs.
Mailchimp
Email marketing platform with automation flows, segmentation, landing pages and a marketing CRM.

Frequently Asked Questions

Does Drip have a free trial or free plan?⌄

Drip doesn't have a permanently free plan, but offers a free trial of its paid plans.

How much does Drip cost?⌄

Drip starts at $39/mo on its Entry plan. Pricing was last checked October 8, 2026. Always confirm current pricing on the vendor's site before purchasing.

What are the best alternatives to Drip?⌄

Commonly considered alternatives include Klaviyo, ActiveCampaign, Omnisend and Rejoiner. The Alternatives section on this page shows what each one is best at and its starting price.

Last updated: October 8, 2026Details checked: October 6, 2026Pricing checked: October 8, 2026