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Privy: Pricing, Features & Alternatives

Shopify-focused conversion and retention platform combining popups, email and SMS.

Overall Score48/100
3.7Editor Rating
Market Signal 30

#7 of 8 in Popup Tools by Overall Score

What Is Privy?

Privy combines onsite displays with email and SMS marketing for ecommerce stores. Its popups can use exit intent, browsing behavior, device, and customer status, while Flows automate welcome, abandoned-cart, post-purchase, and win-back messages using live shopping data; Shopify connections also sync products, customer history, discounts, and order events.

Best for: Growing Shopify merchants that want list capture, cart recovery, email, and SMS driven by store behavior.

Privy's design is centered on store-side conversion and retention instead of general-purpose website experimentation. Its ecommerce integrations can trigger follow-ups from shopping behavior, so the relevance of the tool depends on having transactional product and order data available; service-only sites would leave much of that focus unused.

3.7
out of 5

Editor Rating

Calculated from facts we verified on Privy's own website, using published thresholds. Nobody can pay to change it. Together with Market Signal it makes the Overall Score of 48 that orders our lists.

  • Pricing transparency5.0
  • Entry cost3.0
  • Free access4.0
  • Platforms & API2.0
  • Support4.0
  • Integrations3.5
  • Security & compliance3.0

Dimensions without verified data count as a neutral 2.5. Facts checked October 6, 2026. How the rating works

30
Modest

Market Signal

Real data

Computed from Ahrefs + Semrush data about Privy's own website. Not an assessment of the product itself. How this works →

Market Strength

25

Where it stands today

Momentum

44 Rising Fast ↑↑

Where it’s heading

Data Confidence

Medium

How much to trust it

  • Traffic Strength
    26
  • Search Visibility
    21
  • Authority
    31
  • Brand & Market Presence
    23

Tick mark = category average.

Compared with 16 tracked CRO tools. Data through September 2026, pulled October 6, 2026.

Who Is It Best For?

  • Shopify stores growing an owned email list
  • Merchants sending abandoned-cart email and SMS

Who Should Avoid It?

  • B2B sellers needing multistage account-based CRM

Use Cases

  • Convert visitors through signup offers
  • Deliver abandoned-cart follow-ups
  • Send promotional text messages
  • Segment shoppers by purchase behavior

Privy Features

  • Exit-intent popups
  • Mini Quizzes
  • Email and SMS Flows
  • Smart Segmentation
  • Cart Recovery
  • Spin-to-Win displays

Privy Pricing

PlanMonthlyAnnual (mo)
Email$30Not listed

Pricing shown reflects list prices as of our last check and may have changed. Confirm current pricing on Privy's website before purchasing.

Privy Integrations

Shopify, BigCommerce, Wix

Customer Support

Email, Live chat, Help center

Privy at a Glance

Built for
Small Business, Mid-Market
Platforms
Web
Languages
English

Privy Alternatives

Mailchimp logo

Mailchimp

Overall Score88/100
4.8Editor Rating
Market Signal 81
From $13/mo (varies by contacts)Free plan

Why choose it: Small and growing businesses that want newsletters, automated sequences and audience segmentation from one email-first platform.

Strengths

  • • Free plan supports up to 250 contacts with popup forms and core tools.
  • • Standard adds up to 200 automation flows, multivariate testing and predictive segmentation.

Limitations

  • • Free plan has no automation flows or email scheduling and caps sends at 500 monthly.
  • • Essentials limits automation flows to four steps.
Read ReviewVisit Site
Klaviyo logo

Klaviyo

Overall Score77/100
4.4Editor Rating
Market Signal 68
See pricingFree plan

Why choose it: Ecommerce brands that want email, SMS and support data tied to purchase history in one customer profile.

Strengths

  • • Predictive analytics forecast lifetime value, churn risk and next order date per customer.
  • • Behavior-triggered flows send email and SMS automatically based on shopper activity.

Limitations

  • • Predictive analytics need 500+ customers with orders and 180 days of order history.
  • • SMS sending covers only listed countries in North America, Europe, Australia and New Zealand.
Read ReviewVisit Site
Omnisend logo

Omnisend

Overall Score70/100
4.2Editor Rating
Market Signal 61
From $16/moFree plan

Why choose it: Online stores on Shopify, WooCommerce, BigCommerce or Wix that want cart recovery and promotions across email, SMS and push from one builder.

Strengths

  • • One automation can combine email, SMS and push notification steps.
  • • More than 15 preset workflows cover cart, checkout, product and browse abandonment.

Limitations

  • • The Free plan caps sends at 500 emails a month and shows Omnisend branding.
  • • Standard plans opened after May 4, 2026 can't add SMS.
Read ReviewVisit Site
OptiMonk logo

OptiMonk

Overall Score56/100
4.2Editor Rating
Market Signal 33
From $19/mo (annual billing)Free plan

Why choose it: Ecommerce teams that want onsite personalization and popup campaigns without rebuilding their storefront.

Read ReviewVisit Site

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Frequently Asked Questions

Does Privy have a free trial or free plan?⌄

Privy doesn't have a permanently free plan, but offers a free trial (15 days) of its paid plans.

How much does Privy cost?⌄

Privy starts at $30/mo on its Email plan. Pricing was last checked October 5, 2026. Always confirm current pricing on the vendor's site before purchasing.

What are the best alternatives to Privy?⌄

Commonly considered alternatives include Mailchimp, Klaviyo, Omnisend and OptiMonk. The Alternatives section on this page shows what each one is best at and its starting price.

Last updated: October 6, 2026Details checked: October 6, 2026Pricing checked: October 5, 2026