Semrush AI PR Toolkit (formerly Prowly)
Why choose it: PR and communications teams that want journalist discovery, outreach, monitoring, and AI-assisted analysis inside the Semrush ecosystem.

Media-source matching network connecting journalists with vetted experts, PR professionals, and product sources.
#5 of 7 in Digital PR by Overall Score
Qwoted is built around matching journalists with experts and PR professionals who can contribute to stories. Reporters can search a network of vetted sources or publish requests, while experts and communications teams can respond to relevant opportunities; product marketing profiles also let brands surface products to media professionals looking for items to feature.
Qwoted begins with a reporter's need for a source; a company's outbound press release is not the starting point. Journalists can search opted-in expert profiles or submit a request, then evaluate responses and contact candidates within the platform. The journalist interface can mute conversations after a source is selected, limiting further pitches during deadline-driven reporting.
Calculated from facts we verified on Qwoted's own website, using published thresholds. Nobody can pay to change it. Together with Market Signal it makes the Overall Score of 48 that orders our lists.
Dimensions without verified data count as a neutral 2.5. Facts checked October 12, 2026. How the rating works
Computed from Ahrefs + Semrush data about Qwoted's own website. Not an assessment of the product itself. How this works →
Market Strength
21
Where it stands today
Momentum
76 Rising ↑
Where it’s heading
Data Confidence
High
How much to trust it
Tick mark = category average.
Compared with 12 tracked Digital PR & Outreach tools (a small set, so read it as directional). Data through September 2026, pulled October 12, 2026.
| Plan | Monthly | Annual (mo) |
|---|---|---|
| Basic | Free | Free |
| Pro | $149 | Not listed |
| Teams | Custom | Custom |
Pricing shown reflects list prices as of our last check and may have changed. Confirm current pricing on Qwoted's website before purchasing.
No major integrations documented.
Help center
Why choose it: PR and communications teams that want journalist discovery, outreach, monitoring, and AI-assisted analysis inside the Semrush ecosystem.
Why choose it: In-house communications teams and PR agencies that pitch journalists regularly and need to show which outreach turned into coverage.
Strengths
Limitations
Why choose it: Enterprise communications teams that need journalist research, outreach, broad media monitoring, distribution, and measurement in one PR stack.
Why choose it: In-house PR teams and agencies that want journalist CRM, email outreach, and branded online newsrooms in a single workflow.
Media intelligence platform spanning news monitoring, social listening and media relations.
PR platform combining media database, journalist outreach and monitoring.
Content research, media monitoring and journalist discovery.
Yes, Qwoted offers a free plan. We haven't verified whether it also offers a free trial of paid tiers.
Qwoted starts at $149/mo on its Pro plan. Pricing was last checked October 4, 2026. Always confirm current pricing on the vendor's site before purchasing.
Commonly considered alternatives include Semrush AI PR Toolkit (formerly Prowly), Muck Rack, Cision and Prezly. The Alternatives section on this page shows what each one is best at and its starting price.