Why choose it: B2B marketing and sales teams that want to identify visiting companies and combine website intent with account and contact research.

RB2B: Pricing, Features & Alternatives
Website visitor identification that reveals U.S. contacts and routes profiles into sales tools.
#3 of 8 in Website Visitor Identification by Overall Score
What Is RB2B?
RB2B identifies website visitors at both contact and company levels, with contact profiles that can include a professional email, LinkedIn URL, job title, and employer. Newly identified visitors can be sent to connected tools in real time, while HubSpot and Salesforce can also receive subsequent page-view activity; Zapier and Make extend delivery to additional systems.
RB2B focuses on identifying individual website visitors, extending beyond company-level matching. When an eligible visitor can be resolved, the resulting profile and page activity can be pushed into sales workflows and alerts; coverage and privacy constraints mean it should be evaluated around the markets and traffic types a team actually targets.
Editor Rating
Calculated from facts we verified on RB2B's own website, using published thresholds. Nobody can pay to change it. Together with Market Signal it makes the Overall Score of 59 that orders our lists.
- Pricing transparency5.0
- Entry cost5.0
- Free access5.0
- Platforms & API2.0
- Support2.0
- Integrations4.0
- Security & compliance5.0
Dimensions without verified data count as a neutral 2.5. Facts checked October 6, 2026. How the rating works
Market Signal
Real dataComputed from Ahrefs + Semrush data about RB2B's own website. Not an assessment of the product itself. How this works →
Market Strength
30
Where it stands today
Momentum
72 Rising ↑
Where it’s heading
Data Confidence
Medium
How much to trust it
- Traffic Strength31
- Search Visibility26
- Authority30
- Brand & Market Presence37
Tick mark = category average.
Compared with 21 tracked Lead Generation tools. Data through September 2026, pulled October 6, 2026.
Who Is It Best For?
- US-focused B2B sales teams trying to identify individual website visitors
- Teams sending real-time visitor alerts into sales workflows
Who Should Avoid It?
- Sites that need reliable person-level identification outside supported markets
Use Cases
- Identifying website visitors by person
- Alerting sales when prospects browse
- Enriching visitor records
- Routing visitor activity to CRM or Slack
RB2B Features
- Contact-Level Identification
- Company-Level Identification
- Professional profile enrichment
- Real-time integration delivery
- Page-view activity tracking
- CSV reports
RB2B Pricing
| Plan | Monthly | Annual (mo) |
|---|---|---|
| Starter | $79 | Not listed |
Pricing shown reflects list prices as of our last check and may have changed. Confirm current pricing on RB2B's website before purchasing.
RB2B Integrations
HubSpot, Salesforce, Apollo, Zapier, Make
Customer Support
Knowledge Base
RB2B at a Glance
- Built for
- Solo, Small Business, Enterprise
- Platforms
- Web
- Languages
- English
RB2B Alternatives
Why choose it: B2B marketing and revenue teams that want website account identification tied to attribution, scoring, and advertising activation.
Why choose it: B2B revenue teams that want to identify visiting companies and trigger CRM, email, or LinkedIn actions from observed buying intent.
Why choose it: B2B revenue teams prioritizing accounts from intent, fit, and predicted buying stage.
Why choose it: B2B revenue teams coordinating account-based marketing and sales around shared account signals.
Frequently Asked Questions
Does RB2B have a free trial or free plan?⌄
Yes, RB2B offers both a free plan and a free trial of its paid tiers.
How much does RB2B cost?⌄
RB2B starts at $79/mo on its Starter plan. Pricing was last checked October 6, 2026. Always confirm current pricing on the vendor's site before purchasing.
What are the best alternatives to RB2B?⌄
Commonly considered alternatives include Leadfeeder, Factors.ai, Albacross, 6sense and Demandbase. The Alternatives section on this page shows what each one is best at and its starting price.