What Is Leadfeeder?
Leadfeeder is now the umbrella brand for the platform previously branded Dealfront, while the original visitor-identification product is called Web Visitors. The platform combines Web Visitors with Companies for finding accounts that match a customer profile, Lists for prioritizing them, display-ad Campaigns, intent and firmographic signals, CRM connections, and browser-based prospecting so sales and marketing teams can turn anonymous website engagement into prioritized account activity.
Best for: B2B marketing and sales teams that want to identify visiting companies and combine website intent with account and contact research.
Leadfeeder identifies companies from website visits using its tracking script, network data, and matching methods, then adds page-level behavior and account context. Teams can score or filter visiting companies, look up contacts, send alerts, and sync qualified accounts to CRM, turning anonymous traffic into an account-level sales queue.