Cognism: Pricing, Plans & Features

B2B sales intelligence platform centered on verified mobile numbers, compliant contact data, intent, and enrichment.

Overall Score47/100

2.7Editor Rating

Market Signal 52

#6 of 8 in Sales Intelligence by Overall Score

What Is Cognism?

Cognism provides sales teams with company and contact data for prospecting, territory planning, and CRM enrichment, with a particular emphasis on phone-verified mobile numbers and compliance processes. Users can build account and contact lists, use intent and company signals, enrich records, and access data through browser and CRM workflows while integrations keep prospect information synchronized with sales systems.

Best for: B2B sales teams that rely on phone outreach and need verified contact data, enrichment, and compliance-focused prospecting.

Cognism emphasizes phone-verified mobile numbers alongside business email and company data. Its data workflows include compliance-oriented checks such as do-not-call screening, making it particularly relevant to teams that prospect by phone across markets and need contact records prepared for outbound use, not merely raw directory data.

2.7

out of 5

Editor Rating

Calculated from facts we verified on Cognism's own website, using published thresholds. Nobody can pay to change it. Together with Market Signal it makes the Overall Score of 47 that orders our lists.

Pricing transparency2.0
Entry costNot scored
Free access1.5
Platforms & API3.5
Support3.0
Integrations2.5
Security & compliance5.0

Dimensions without verified data count as a neutral 2.5. Facts checked October 14, 2026. How the rating works

Moderate

Market Signal

Real data

Computed from Ahrefs + Semrush data about Cognism's own website. Not an assessment of the product itself. How this works →

Market Strength

Where it stands today

Momentum

34 Declining ↓↓

Where it’s heading

Data Confidence

Medium

How much to trust it

Traffic Strength
58
Search Visibility
59
Authority
55
Brand & Market Presence
50

Tick mark = category average.

Compared with 21 tracked Lead Generation tools. Data through September 2026, pulled October 12, 2026.

Who Is It Best For?

B2B sales teams prioritizing phone-verified mobile data
Organizations with compliance requirements across prospecting markets

Who Should Avoid It?

Teams focused only on anonymous website visitor identification

Use Cases

Finding verified mobile numbers
Enriching CRM contacts
Building B2B prospect lists
Checking contacts against do-not-call lists

Cognism Features

Diamond Data phone verification
B2B contact search
Company intelligence
Intent data
CRM enrichment
Browser prospecting

Cognism Pricing

Plan	Monthly	Annual (mo)	Includes
Standard	Custom	Custom	5 seats included
Pro	Custom	Custom	5 seats included

Pricing shown reflects list prices as of our last check and may have changed. Confirm current pricing on Cognism's website before purchasing.

Cognism Integrations

Salesforce, HubSpot, Microsoft Dynamics, Outreach, Salesloft, Zapier

Customer Support

Help center, Live chat

Cognism at a Glance

Founded: 2015
Built for: Mid-Market, Enterprise
Platforms: Web, Chrome Extension, API
Languages: English, German, French

Cognism Alternatives

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Apollo.io

Overall Score77/100

4.5Editor Rating

Market Signal 66

From $49 per seat/mo (annual billing)Free plan

Why choose it: Startups and small sales teams that want prospect data, outreach sequences and calling in a single tool.

Strengths

• The Chrome extension works inside LinkedIn, Gmail, Salesforce and HubSpot pages.
• Team credits are pooled, so heavier users draw from a shared allowance.

Limitations

• Unused credits expire at the end of each billing cycle.
• The free plan connects Gmail only; Microsoft mailboxes need a paid plan.

Read Review Visit Site

Hunter

Overall Score70/100

4.2Editor Rating

Market Signal 61

From $34/mo (annual billing)Free plan

Why choose it: Sales, recruiting, PR, and link-outreach teams that need professional email discovery, verification, and lightweight campaign sending.

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ZoomInfo

Overall Score66/100

3.1Editor Rating

Market Signal 78

Custom pricingFree trial

Why choose it: B2B sales and revenue operations teams that want contact data, intent signals and CRM enrichment from one vendor under a negotiated contract.

Strengths

• Contact and company search filters on more than 300 attributes.
• WebSights identifies companies browsing your site and highlights those showing high intent.

Limitations

• Pricing is quote-based, and contract terms are negotiated through sales.
• Buyer intent and website visitor tracking start at the Copilot Advanced edition.

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Lemlist

Overall Score64/100

3.7Editor Rating

Market Signal 62

From $55/moFree trial

Why choose it: Outbound sales teams that want lead data and automated multichannel prospecting in the same campaign workspace.

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Leadfeeder

Overall Score59/100

3.9Editor Rating

Market Signal 47

See pricingFree plan

Why choose it: B2B marketing and sales teams that want to identify visiting companies and combine website intent with account and contact research.

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Frequently Asked Questions

Does Cognism have a free trial or free plan?⌄

Cognism doesn't currently offer a free plan or free trial.

How much does Cognism cost?⌄

Cognism uses custom/quote-based pricing. Contact the vendor directly for a quote.

What are the best alternatives to Cognism?⌄

Commonly considered alternatives include Apollo.io, Hunter, ZoomInfo, Lemlist and Leadfeeder. The Alternatives section on this page shows what each one is best at and its starting price.

Last updated: October 14, 2026Details checked: October 7, 2026Pricing checked: October 14, 2026