Why choose it: Sales, recruiting, PR, and link-outreach teams that need professional email discovery, verification, and lightweight campaign sending.
Apollo.io: Pricing, Plans & Features
B2B contact database with prospecting, enrichment, email sequences and calling in one workspace.
Overall Score77/100
4.5Editor Rating
Market Signal 66Top-rated in Sales Intelligence#1 of 8 in Sales Intelligence by Overall Score
What Is Apollo.io?
Apollo.io is a sales prospecting platform delivered as a web app, a Chrome extension and an API. Reps search its B2B database of people and companies, reveal contact details, build lead lists and enrich records already in the CRM. The Chrome extension brings that data into LinkedIn, Gmail, Google Calendar, Salesforce, HubSpot and any company website, where users can see contact and company insights, add people to sequences, place calls and log tasks. Email sequencing is included from the Basic plan, and Professional adds call recording and advanced CRM integrations. Most data actions spend credits, which are pooled across the team, granted at the start of each billing cycle and don't roll over. The integrations marketplace connects Salesforce, HubSpot, Slack, Clay, Adobe Marketo, Airtable, ChatGPT and outside data providers such as Hunter, Dropcontact and ContactOut. Plans run Free, Basic, Professional and Custom, with SSO and API access on Custom.
Best for: Startups and small sales teams that want prospect data, outreach sequences and calling in a single tool.
Apollo combines a large B2B contact database with prospecting, enrichment, and sales-engagement workflows. A rep can search for companies or people, push selected prospects into sequences, and keep contact data close to the outreach step, reducing the handoff between a data provider and a separate cold-email platform.
4.5
out of 5
Editor Rating
Calculated from facts we verified on Apollo.io's own website, using published thresholds. Nobody can pay to change it. Together with Market Signal it makes the Overall Score of 77 that orders our lists.
- Pricing transparency5.0
- Entry cost5.0
- Free access5.0
- Platforms & API3.5
- Support3.0
- Integrations4.5
- Security & compliance5.0
Dimensions without verified data count as a neutral 2.5. Facts checked October 13, 2026. How the rating works
66
Moderate
Market Signal
Real dataComputed from Ahrefs + Semrush data about Apollo.io's own website. Not an assessment of the product itself. How this works →
Market Strength
70
Where it stands today
Momentum
54 Cooling ↓
Where it’s heading
Data Confidence
Medium
How much to trust it
- Traffic Strength73
- Search Visibility57
- Authority77
- Brand & Market Presence76
Tick mark = category average.
Compared with 21 tracked Lead Generation tools. Data through September 2026, pulled October 12, 2026.
Who Is It Best For?
- Founders doing their own outbound prospecting
- SDR teams running email sequences and calls
- Sales teams enriching contacts in Salesforce or HubSpot
Who Should Avoid It?
- Teams needing API access on a standard plan, since it is reserved for Custom
- Outlook-based teams hoping to stay on the free plan
Use Cases
- Building lead lists by title, company and industry
- Finding emails and phone numbers while browsing LinkedIn
- Running outbound email sequences
- Enriching existing CRM contacts
Apollo.io Features
- B2B contact database
- Company and people search
- Data enrichment
- Email sequences
- Dialer
- Workflow automation
Apollo.io Pricing
| Plan | Monthly | Annual (mo) | Includes |
|---|---|---|---|
| Free | Free | Free | |
| Basic | Not listed | $49 |
|
| Professional | Not listed | $79 |
|
| Organization | Not listed | $119 |
|
Pricing shown reflects list prices as of our last check and may have changed. Confirm current pricing on Apollo.io's website before purchasing.
Apollo.io Integrations
Salesforce, HubSpot, Gmail, Microsoft Outlook, LinkedIn, Zapier
Customer Support
Help center, Community forum
Apollo.io at a Glance
- Founded
- 2015
- Headquarters
- San Francisco, United States
- Built for
- Freelancer, Small Business, Mid-Market
- Platforms
- Web, Chrome Extension, API
- Languages
- English, Spanish, Portuguese
Apollo.io Pros and Cons
What We Like
- The Chrome extension works inside LinkedIn, Gmail, Salesforce and HubSpot pages.
- Team credits are pooled, so heavier users draw from a shared allowance.
- The marketplace links outside data sources such as Hunter, Dropcontact and ContactOut.
- A free plan lets founders try the database and extension before buying seats.
What Could Be Better
- Unused credits expire at the end of each billing cycle.
- The free plan connects Gmail only; Microsoft mailboxes need a paid plan.
- Call recording and advanced CRM integrations start at the Professional plan.
- API access and SSO are limited to the Custom plan.
Apollo.io Alternatives
Why choose it: Sales teams that need contact details and company intelligence directly inside prospecting and CRM workflows.
Why choose it: Outbound sales teams that want lead data and automated multichannel prospecting in the same campaign workspace.
Why choose it: B2B marketing and sales teams that want to identify visiting companies and combine website intent with account and contact research.
Why choose it: B2B sales teams that rely on phone outreach and need verified contact data, enrichment, and compliance-focused prospecting.
More tools like Apollo.io
ZoomInfoB2B contact and company database with intent signals, website visitor identification and engagement tools.
Snov.ioSales engagement platform combining email finding, verification and prospecting.
Seamless.AIAI sales intelligence platform for prospect search, contact data and enrichment.
KasprLinkedIn contact-data extension with phone, email enrichment and CRM export workflows.
UpLeadB2B prospecting database with real-time email verification, company filters and technographics.
D&B HooversSales intelligence from Dun & Bradstreet that surfaces buying signals on companies and contacts.
Frequently Asked Questions
Does Apollo.io have a free trial or free plan?⌄
Yes, Apollo.io offers both a free plan and a free trial of its paid tiers.
How much does Apollo.io cost?⌄
Apollo.io starts at $49 per seat/mo (annual billing) on its Basic plan. Pricing was last checked October 13, 2026. Always confirm current pricing on the vendor's site before purchasing.
What are the best alternatives to Apollo.io?⌄
Commonly considered alternatives include Hunter, Lusha, Lemlist, Leadfeeder and Cognism. The Alternatives section on this page shows what each one is best at and its starting price.
Last updated: October 13, 2026Details checked: October 7, 2026Pricing checked: October 13, 2026