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D&B Hoovers logo

D&B Hoovers: Pricing, Features & Alternatives

Sales intelligence from Dun & Bradstreet that surfaces buying signals on companies and contacts.

Overall Score49/100
3.0Editor Rating
Market Signal –
AI features

#10 of 12 in Lead Databases by Overall Score

What Is D&B Hoovers?

D&B Hoovers gives revenue teams Dun & Bradstreet company and contact data alongside buyer intent, website engagement, company news and trigger events, so sellers can see which accounts are showing interest and prioritize outreach. AI-powered insights help with account research and preparation, and an MCP connection brings Hoovers data into AI tools and agent workflows. The data can also be used inside Salesforce and Microsoft Dynamics 365.

Best for: B2B sales teams that prospect by account and want Dun & Bradstreet data and buying signals inside their CRM.

D&B Hoovers draws on Dun & Bradstreet company data to support account selection, research, and sales intelligence. Its strength is organization-level context around companies, industries, and corporate relationships, making it useful for account planning and territory work beyond single-contact email lookups in a browser extension.

3.0
out of 5

Editor Rating

Calculated from facts we verified on D&B Hoovers's own website, using published thresholds. Nobody can pay to change it. With no Market Signal, it alone sets the Overall Score of 49 that orders our lists.

  • Pricing transparency2.0
  • Entry costNot scored
  • Free access3.5
  • Platforms & API2.0
  • Support4.0
  • IntegrationsNot scored
  • Security & compliance5.0

Dimensions without verified data count as a neutral 2.5. Facts checked October 7, 2026. How the rating works

–
Not scored

Market Signal

D&B Hoovers's pages on dnb.com get too little search traffic to compare with its category, and the rest of dnb.com would measure the whole company, not D&B Hoovers. How this works →

Who Is It Best For?

  • Enterprise sales teams researching companies and corporate hierarchies
  • Account planners using firmographic and business-risk context

Who Should Avoid It?

  • Small teams wanting a simple self-serve email finder

Use Cases

  • Building target-account lists
  • Researching corporate families
  • Segmenting companies by firmographics
  • Preparing account intelligence for sellers

D&B Hoovers Features

  • Company and contact intelligence
  • Buyer intent signals
  • Trigger events and company news
  • Website engagement signals
  • AI-powered account insights
  • MCP connection for AI tools

D&B Hoovers Pricing

PlanMonthlyAnnual (mo)
EnterpriseCustomCustom

Pricing shown reflects list prices as of our last check and may have changed. Confirm current pricing on D&B Hoovers' website before purchasing.

D&B Hoovers Integrations

Salesforce

Customer Support

Help center, Community forum, Phone

D&B Hoovers at a Glance

Headquarters
Jacksonville, United States
Built for
Small Business, Mid-Market, Enterprise
Platforms
Web
Languages
English

D&B Hoovers Alternatives

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Crunchbase

Overall Score77/100
4.0Editor Rating
Market Signal 81
From $49/mo (annual billing)Free plan

Why choose it: Sales and investment teams that pick targets by funding activity and growth signals on private companies.

Strengths

  • • Growth Score and Heat Score rate company momentum and media attention from 0 to 100.
  • • Business plan predicts funding rounds, acquisitions and IPOs before announcements.

Limitations

  • • Pro caps exports at 2,000 rows a month; Business allows 5,000.
  • • Predictions, full Scout AI access and CRM integrations are Business plan features.
Apollo.io logo

Apollo.io

Overall Score77/100
4.5Editor Rating
Market Signal 66
From $49 per seat/mo (annual billing)Free plan

Why choose it: Startups and small sales teams that want prospect data, outreach sequences and calling in a single tool.

Strengths

  • • The Chrome extension works inside LinkedIn, Gmail, Salesforce and HubSpot pages.
  • • Team credits are pooled, so heavier users draw from a shared allowance.

Limitations

  • • Unused credits expire at the end of each billing cycle.
  • • The free plan connects Gmail only; Microsoft mailboxes need a paid plan.
Kaspr logo

Kaspr

Overall Score54/100
4.0Editor Rating
Market Signal 34
From $49 per user/mo (annual billing)Free plan

Why choose it: SDRs, recruiters and founders who prospect on LinkedIn and need contact details sent into their CRM.

Cognism logo

Cognism

Overall Score47/100
2.7Editor Rating
Market Signal 52

Why choose it: B2B sales teams that rely on phone outreach and need verified contact data, enrichment, and compliance-focused prospecting.

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Frequently Asked Questions

Does D&B Hoovers have a free trial or free plan?⌄

D&B Hoovers doesn't have a permanently free plan, but offers a free trial of its paid plans.

How much does D&B Hoovers cost?⌄

D&B Hoovers uses custom/quote-based pricing. Contact the vendor directly for a quote.

What are the best alternatives to D&B Hoovers?⌄

Commonly considered alternatives include Crunchbase, Apollo.io, Kaspr, Cognism and 6sense. The Alternatives section on this page shows what each one is best at and its starting price.

Last updated: October 7, 2026Details checked: October 7, 2026Pricing checked: October 7, 2026