Why choose it: Engineering teams that want to build text and chat messaging into their own product or backend systems.
Strengths
- • One Messaging API covers SMS, MMS, RCS and WhatsApp with shared sender management.
- • Pay-as-you-go messaging with automatic volume discounts and committed-use contracts for large senders.
Limitations
- • US application messaging over 10DLC numbers requires brand and campaign registration first.
- • Carrier fees, and Meta template fees on WhatsApp, are charged on top of message rates.
