Jotform collects information through online forms and extends submissions into Jotform Tables, Jotform Sign, and approval workflows. Conditional logic can change questions, calculate values, and trigger actions based on answers. Some organizations need more specialized survey analysis, conversational questionnaires, forms that update existing database records, or controlled document approvals. The alternatives below differ not just in the form builder but in how they process responses afterward.
| Tool | Starting price | Free plan | Market Signal | Built for |
|---|---|---|---|---|
 Jotform(current) | $34/mo (annual billing) | Yes | 85 / 100 | Freelancer, Small Business, Mid-Market, Enterprise |
 SurveyMonkey | $39/mo (annual billing) | Yes | 75 / 100 | Freelancer, Small Business, Mid-Market, Enterprise |
 Typeform | $28/mo (annual billing) | Yes | 72 / 100 | Freelancer, Small Business, Mid-Market, Enterprise |
 Fillout | $19/mo | Yes | 53 / 100 | Solo, Small Business, Enterprise |
 Tally | $29/mo | Yes | 55 / 100 | Solo, Small Business, Enterprise |
 Formstack | $83/mo (annual billing) | No | 65 / 100 | Small Business, Mid-Market, Enterprise |
 Cognito Forms | $24/mo | Yes | 53 / 100 | Solo, Small Business, Enterprise |
Ranked by Overall Score: our Editor Rating and Market Signal, 50/50. Market Signal uses Ahrefs and Semrush data through September 2026, pulled October 6 to 12, 2026. How we score
Why choose it: SurveyMonkey suits research teams comparing answers from different respondent groups.
Strengths
Limitations
Why choose it: Typeform fits marketers personalizing questionnaires and results based on previous answers.
Strengths
Limitations
Why choose it: Fillout works for Airtable teams allowing customers or staff to update existing records.
Strengths
Limitations
Why choose it: Tally suits teams sending conditional intake responses directly into Notion databases.
Strengths
Limitations
Why choose it: Formstack fits organizations routing submissions through conditional review and approval steps.
Strengths
Limitations
Why choose it: Cognito Forms fits applications needing variable numbers of attendees or line items in one response.
Strengths
Limitations
SurveyMonkey suits teams needing to compare answers by respondent group and filter results. Typeform offers branching questionnaires and personalized outcomes. The first centers on analysis after collection; the second is built around the respondent journey.
Document questions, conditions, calculations, notifications, integrations, and submission destinations. Confirm compatible field types and whether responses can be imported separately. Recreate approvals and payment connections, then check each conditional branch before publishing the new form.
Fillout can prefill and update existing Airtable records, making it useful for record-maintenance forms. Tally maps submissions into Notion databases. Updating an existing record and creating a new submission are different workflows, so confirm which behavior is needed.
Cognito Forms Repeating Sections let respondents add an unpredictable number of people or items. Calculations can count participants or total line items within one submission. This is particularly useful for group event registrations.
Written by SEM Solutions Editorial Team
Last updated October 19, 2026
