What Is Typeform?
Typeform is a web-based builder for conversational forms, surveys, quizzes and calculators that collect leads and feedback from websites and campaigns. Logic changes which questions and endings a respondent sees based on earlier answers, and quizzes can score answers to send people to different results. Answers can be mapped to HubSpot properties to create or update contacts, companies and deals, and the integration directory lists Salesforce, Klaviyo, Calendly, Mailchimp, Pipedrive, Notion, Microsoft Teams and Google Tag Manager among others. Plans run from Free through Basic, Plus and Business to Enterprise, alongside a Talent plan for hiring and a Growth Flow plan that adds lead enrichment and scoring, Smart Insights, and email and SMS automations. Higher tiers add branding removal, a custom subdomain, question drop-off analysis and data enrichment. The product suits marketing and sales teams that embed forms in landing pages and want responses to land in their CRM.
Best for: Marketing teams collecting leads through branded forms and quizzes that should flow straight into a CRM.
Typeform presents questions in a conversational format while its Workflow panel handles branching, scoring, calculations, variables, and follow-up actions. Logic can route different audiences to different questions or endings, but complex logic editing is desktop-oriented, which matters for teams expecting to build and maintain forms primarily from mobile devices.
