What Is SurveyMonkey?
SurveyMonkey is a web-based survey and forms platform for customer feedback, general surveys and market research. Surveys can be drafted with AI, then refined with skip logic, advanced logic, block randomization and multilingual versions, depending on the plan. Analysis features include crosstabs, statistical significance testing, multi-survey analysis and AI thematic analysis. The market research side adds an audience panel that SurveyMonkey says reaches people in more than 130 countries with over 200 targeting options, plus built-in methods such as MaxDiff, TURF, monadic and sequential monadic concept tests and the Van Westendorp price sensitivity meter. LaunchPad packages those methods with the panel and automated reports. Integrations include Salesforce, Microsoft Power BI and Tableau, and an MCP server lets AI assistants build surveys and read results. Individual plans are joined by team plans with user roles, shared assets and consolidated billing.
Best for: Research and customer experience teams that need detailed survey logic plus targeted respondents for market studies.
SurveyMonkey is oriented toward research workflows instead of general-purpose operations forms. It supports advanced logic and randomization, AI-assisted survey creation and analysis, multiple distribution methods, and an optional respondent panel, so teams can design studies, collect responses, and analyze trends without building a separate research stack.
