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Best Metricool Alternatives

Overall Score69/100
3.9Editor Rating
Market Signal 65

Metricool combines social scheduling, channel analytics, competitor monitoring, an inbox, and SmartLinks. Its Planner and Autolists support routine publishing across connected networks. Teams considering alternatives often want a different approach to visual content planning, approval workflows, social listening, or managing clients. The differences matter most in the work that surrounds the calendar: how ideas are reviewed, how customers are answered, and how reporting is shared.

Common reasons to look for a Metricool alternative

  • Content needs several explicit approval stages and a reliable record of revisions.
  • Social staff spend more time monitoring brand conversations than analyzing published posts.
  • An agency wants client-specific permissions and branded reporting.
  • Bulk scheduling and calendar import are central to the publishing operation.
  • The team needs a workspace for newsletters and campaign briefs alongside social posts.

Metricool and its alternatives at a glance

ToolStarting priceFree planMarket SignalBuilt for
Metricool logoMetricool(current)$25/moYes65 / 100Solo, Small Business, Enterprise
Buffer logoBuffer$5 per channel/mo (annual billing)Yes71 / 100Freelancer, Small Business, Mid-Market
Hootsuite logoHootsuite$99 per user/mo (annual billing)No68 / 100Small Business, Mid-Market, Enterprise
Planable logoPlanable$33 per workspace/mo (annual billing)Yes45 / 100Solo, Small Business, Enterprise
SocialPilot logoSocialPilot$20/moNo50 / 100Solo, Small Business, Enterprise
Vista Social logoVista Social$80/mo (annual billing), includes 2 usersNo53 / 100Not listed
Later logoLater$18.75/mo (annual billing)No64 / 100Freelancer, Small Business, Mid-Market

Ranked by Overall Score: our Editor Rating and Market Signal, 50/50. Market Signal uses Ahrefs and Semrush data through September 2026, pulled October 12 to 13, 2026. How we score

Buffer logo

Buffer

Overall Score78/100
4.4Editor Rating
Market Signal 71
From $5 per channel/mo (annual billing)Free plan

Why choose it: Buffer fits creators who organize ideas before moving content into channel-specific publishing queues.

Strengths

  • • Create stores unfinished content ideas.
  • • Start Page publishes social profile landing pages.
  • • Publish offers scheduled queues for connected channels.

Limitations

  • • Community focuses on supported network interactions.
  • • Some collaboration features depend on edition.
Hootsuite logo

Hootsuite

Overall Score70/100
3.8Editor Rating
Market Signal 68
From $99 per user/mo (annual billing)Free trial

Why choose it: Hootsuite fits teams tracking conversations beyond their own social profile comments.

Strengths

  • • Listening covers brand topics and online conversations.
  • • Inbox tools assign conversations and manage replies.
  • • Analytics supports competitor comparisons.

Limitations

  • • Listening sources differ by configuration.
  • • Automated routing needs rules and ownership definitions.
Planable logo

Planable

Overall Score61/100
4.1Editor Rating
Market Signal 45
From $33 per workspace/mo (annual billing)Free plan

Why choose it: Planable addresses teams where content production and formal approval precede publishing.

Strengths

  • • Multi-step approvals track sign-off.
  • • Version history keeps earlier drafts accessible.
  • • Universal Content includes articles and newsletters.

Limitations

  • • Non-social assets are not necessarily published automatically.
  • • Approval workflows must be set up by workspace.
SocialPilot logo

SocialPilot

Overall Score59/100
3.7Editor Rating
Market Signal 50
From $20/moFree trial

Why choose it: SocialPilot suits agencies importing many posts and asking clients to approve campaigns before publishing.

Strengths

  • • Bulk scheduling accepts structured CSV calendars.
  • • Client approvals support external review.
  • • White-label reporting supports agency branding.

Limitations

  • • Imports need the correct format.
  • • Advanced approval features require an eligible edition.
Vista Social logo

Vista Social

Overall Score59/100
3.6Editor Rating
Market Signal 53
From $80/mo (annual billing), includes 2 usersFree trial

Why choose it: Vista Social combines social publishing with review management and employee advocacy.

Strengths

  • • Social inbox supports engagement workflows.
  • • Review management groups supported review interactions.
  • • Employee advocacy distributes approved content.

Limitations

  • • Employee advocacy needs participating staff.
  • • Client permissions must be configured.
Later logo

Later

Overall Score59/100
3.1Editor Rating
Market Signal 64
From $18.75/mo (annual billing)Free trial

Why choose it: Later is relevant to visual Instagram and TikTok planning with a linked destination for campaigns.

Strengths

  • • Visual Planner previews Instagram feed layouts.
  • • Link in Bio connects visitors with products and pages.
  • • Publishing tools schedule content across supported networks.

Limitations

  • • Visual grid planning is concentrated on Instagram.
  • • Analytics access varies by edition.

Frequently Asked Questions

Which alternatives are closest for publishing and analytics?⌄

Buffer, Later, and Hootsuite cover publishing and analysis but take different approaches. Buffer organizes queues and ideas, Later supports visual feed planning, and Hootsuite adds listening and engagement functions. Compare supported networks and the precise metrics your team uses.

Can Metricool posts be moved to another scheduler?⌄

Preserve captions, media assets, scheduled dates, and the connected account for each post. Where the replacement accepts imports, use its documented format. Recheck network authorizations and post previews, then remove old scheduled posts to avoid duplicate publication.

Which option has stronger client review workflows?⌄

Planable concentrates on formal review stages and content collaboration. SocialPilot combines bulk publishing with client approvals, and Vista Social provides client access controls. Choose based on whether editors or agency account managers own the final approval.

Written by SEM Solutions Editorial Team

Last updated October 20, 2026

Last updated: October 20, 2026