Metricool: Pricing, Plans & Features

Social media and advertising management platform for planning, publishing and analytics.

Overall Score69/100

3.9Editor Rating

Market Signal 65

#4 of 10 in Social Analytics by Overall Score

What Is Metricool?

Metricool lets creators, brands, and agencies schedule social content, analyze account and campaign performance, monitor competitors, manage messages and comments, and build reports from connected social and advertising networks. Its planner includes multi-network publishing, while SmartLinks, hashtag and competitor analysis, ad reporting, and client-management features extend the platform beyond basic scheduling.

Best for: Creators, brands, and agencies that want social scheduling, analytics, competitor tracking, inbox management, and advertising reports together.

Metricool organizes connections by Brand, with one account per supported network inside each Brand and only one Brand on its Free tier. SmartLinks can combine media and buttons, then report visits, clicks and click-through rates. The February 2026 product update also restricts its guided Recurring Schedule functionality to Advanced plans, so repeated campaigns may require a different setup on lower editions.

3.9

out of 5

Editor Rating

Calculated from facts we verified on Metricool's own website, using published thresholds. Nobody can pay to change it. Together with Market Signal it makes the Overall Score of 69 that orders our lists.

Pricing transparency4.8
Entry cost5.0
Free access5.0
Platforms & API4.0
Support2.0
Integrations3.0
Security & compliance3.0

Dimensions without verified data count as a neutral 2.5. Facts checked October 12, 2026. How the rating works

Moderate

Market Signal

Real data

Computed from Ahrefs + Semrush data about Metricool's own website. Not an assessment of the product itself. How this works →

Market Strength

Where it stands today

Momentum

64 Declining ↓↓

Where it’s heading

Data Confidence

Medium

How much to trust it

Traffic Strength
67
Search Visibility
72
Authority
60
Brand & Market Presence
56

Tick mark = category average.

Compared with 29 tracked Social Media tools. Data through September 2026, pulled October 12, 2026.

Who Is It Best For?

Agencies separating each client's social accounts into distinct Brands
Social managers reporting on advertising and organic content together
Creators tracking clicks from a customized bio landing page

Who Should Avoid It?

Free-tier users requiring more than one Brand
Teams requiring recurring scheduling available only on Advanced plans

Use Cases

Separate customer profiles into Brands
Inspect SmartLinks button click-through rates
Prepare monthly social and advertising reports
Schedule recurring content from saved posts

Metricool Features

Social Planner
Cross-network analytics
Competitor analysis
Unified inbox
SmartLinks
Automated reports

Metricool Pricing

Plan	Monthly	Annual (mo)
Starter	$25	Not listed
Enterprise	Custom	Custom

Pricing shown reflects list prices as of our last check and may have changed. Confirm current pricing on Metricool's website before purchasing.

Metricool Integrations

Instagram, Facebook, TikTok, LinkedIn, YouTube, Pinterest, Google Ads, Meta Ads

Customer Support

Help center

Metricool at a Glance

Founded: 2015
Built for: Solo, Small Business, Enterprise
Platforms: Web, iOS, Android
Languages: English, Spanish, French, German, Italian, Dutch, Portuguese

Metricool Alternatives

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Buffer

Overall Score78/100

4.4Editor Rating

Market Signal 71

From $5 per channel/mo (annual billing)Free plan

Why choose it: Creators and small marketing teams who schedule across many networks, including newer ones like Bluesky and Threads.

Strengths

• Publishes to 12 networks, including Threads, Bluesky, Mastodon and Substack Notes.
• Community inbox answers comments from Instagram, LinkedIn, TikTok, YouTube and more.

Limitations

• Free plan is limited to three channels and ten scheduled posts per channel.
• Facebook personal profiles and LinkedIn Groups can't be connected.

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SocialPilot

Overall Score59/100

3.7Editor Rating

Market Signal 50

From $20/moFree trial

Why choose it: Agencies and multi-location marketing teams that need bulk social publishing, client collaboration, branded reporting, and review management.

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Later

Overall Score59/100

3.1Editor Rating

Market Signal 64

From $18.75/mo (annual billing)Free trial

Why choose it: Creators and brand social teams that plan visual posts across Instagram, TikTok and Pinterest and send followers to shoppable bio links.

Strengths

• One calendar schedules posts to eight networks, including Threads and Snapchat.
• The Instagram feed preview shows how scheduled posts will sit in the grid.

Limitations

• Starter allows one user and 30 posts per profile each month.
• Approval workflows and the social inbox start at the Growth plan.

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Loomly

Overall Score50/100

3.4Editor Rating

Market Signal 41

From $65/moFree trial

Why choose it: Marketing teams and agencies that need structured social content calendars with review and approval before publication.

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Frequently Asked Questions

Does Metricool have a free trial or free plan?⌄

Yes, Metricool offers a free plan. We haven't verified whether it also offers a free trial of paid tiers.

How much does Metricool cost?⌄

Metricool starts at $25/mo on its Starter plan. Pricing was last checked September 28, 2026. Always confirm current pricing on the vendor's site before purchasing.

What are the best alternatives to Metricool?⌄

Commonly considered alternatives include Buffer, SocialPilot, Later and Loomly. The Alternatives section on this page shows what each one is best at and its starting price.

Last updated: October 12, 2026Details checked: October 7, 2026Pricing checked: September 28, 2026