Trustpilot Business invites customers to review a company or its products on Trustpilot's public site, then lets the business reply, analyze feedback and display ratings through TrustBox widgets. Its guidelines mean companies can't remove critical reviews or invite only happy customers, and paid plans run on 12-month contracts counted per domain. Businesses look elsewhere when they want reviews on Google, product reviews tied to an online store, or reputation tools for many locations.
| Tool | Starting price | Free plan | Market Signal | Built for |
|---|---|---|---|---|
 Trustpilot(current) | $99 per domain/mo (annual billing, 12-month contract) | Yes | 92 / 100 | Small Business, Mid-Market, Enterprise |
 Birdeye | Custom pricing | Not verified | 85 / 100 | Small Business, Mid-Market, Enterprise |
 REVIEWS.io | $29/mo | No | 66 / 100 | Solo, Small Business, Enterprise |
 Podium | Custom pricing | No | 60 / 100 | Mid-Market, Enterprise |
 GatherUp | $99/mo | No | 39 / 100 | Small Business, Enterprise |
 Yext | Custom pricing | No | 52 / 100 | Mid-Market, Enterprise |
Ranked by Overall Score: our Editor Rating and Market Signal, 50/50. Market Signal uses Ahrefs and Semrush data through September 2026, pulled October 12, 2026. How we score
Why choose it: A brand with dozens of locations that needs review requests, AI replies and location-level reporting across Google and other sites can manage all of it in Birdeye.
Strengths
Limitations
Why choose it: An online store that wants product and company reviews with photos and video, fed into Google Shopping seller ratings, can collect them through REVIEWS.io's Shopify, BigCommerce or Klaviyo flows.
Strengths
Limitations
Why choose it: A local business such as a car dealership or home services company that wants review invites sent by text after a visit, answered from the same inbox as customer messages, fits Podium.
Strengths
Limitations
Why choose it: A local business or marketing agency that wants NPS surveys and private feedback alongside public review requests, with white-label options for clients, can use GatherUp.
Strengths
Limitations
Why choose it: A multi-location brand that already manages listings and location pages can generate and answer reviews in Yext, next to the same location data.
Strengths
Limitations
No. Trustpilot's guidelines say a business can't delete reviews because it disagrees with them, and it can't pay to have them removed. It can flag content that breaks the rules, such as fake reviews or privacy violations, but it must apply the same standard across all star ratings. Invitations must also be fair, without picking only satisfied customers.
Podium, Birdeye, GatherUp and Yext all send review requests that can lead customers to Google and other public sites. Podium works by text from a shared inbox, Birdeye and Yext add multi-location reporting and AI replies, and GatherUp pairs requests with NPS surveys. Check each platform's request rules against Google's own review policies before automating anything.
Yes. Trustpilot's free plan lets one user reply to reviews, flag them and send up to 50 invitations a month, with one review collection widget. The Plus plan can be tried free for 14 days. Paid plans add ecommerce integrations, more widgets and analytics, and they require a 12-month commitment billed per domain.
Written by SEM Solutions Editorial Team
Last updated October 12, 2026
