Ahrefs vs Moz Pro: Broken Backlinks and Tracked Campaigns
Ahrefs Site Explorer can filter referring pages and backlinks by link attributes and expose references pointing to removed competitor resources. Its Content Gap feature compares keyword rankings across rival domains to identify topics the target has missed. Moz Pro puts keyword positions, technical crawling and competitor selection in a Campaign and allows researched keywords to be added from Keyword Explorer. Ahrefs is useful when link outreach and competitive research drive weekly SEO activity; Moz’s model suits teams operating recurring client reporting against a stable list of tracked keywords and pages.
Ahrefs
Best for: SEO specialists and in-house teams that research competitors' backlinks and keywords and want AI search mentions tracked in the same tool.
Moz Pro
Best for: Teams that want a straightforward SEO toolset with an approachable interface.
Choose Ahrefs if...
you investigate referring pages, broken competitor links and ranking content gaps.
Choose Moz Pro if...
you want keyword research to feed scoped tracking Campaigns with scheduled crawls.
Feature-by-Feature Comparison
| Dimension | Ahrefs | Moz Pro |
|---|---|---|
| Backlink filtering | Stronger here | |
| Broken backlinks | Stronger here | |
| Content gap | Stronger here | |
| Campaign administration | Stronger here | |
| Authority metrics | Comparable | Comparable |
We name a winner for each dimension and never one overall winner. The right pick depends on which of these matters most for your use case.
Plans and Pricing Side by Side
Ahrefs
From $29/mo · Free plan
| Plan | Monthly | Annual (mo) |
|---|---|---|
| Starter | $29 | Not listed |
| Lite | $129 | Not listed |
| Standard | $249 | Not listed |
| Advanced | $449 | Not listed |
| Enterprise | Not listed | $1,499 |
Checked September 28, 2026 on Ahrefs' pricing page.
Moz Pro
From $49/mo · Free trial
| Plan | Monthly | Annual (mo) |
|---|---|---|
| Starter (entry-level) | $49 | Not listed |
| Enterprise | Custom | Custom |
Checked October 5, 2026 on Moz Pro's pricing page.
Annual columns show the monthly cost when billed yearly. Vendors change prices often, so confirm on their site before you buy.
Market Signal Compared
| Score (0 to 100) | Ahrefs | Moz Pro |
|---|---|---|
| Market Signal | 77 | 72 |
| Market strength | 85 | 80 |
| Momentum | 50 | 45 |
| Traffic strength | 87 | 80 |
| Search visibility | 83 | 78 |
| Authority | 82 | 78 |
| Brand and market presence | 87 | 87 |
| Data confidence | Medium | Medium |
Market Signal measures each product's online footprint and momentum from Ahrefs and Semrush data, scored against other tools in its category (SEO software (43 tracked)). It shows market presence, which is not the same as product quality. Data through September 2026. How the score works
Integrations and Support
Both connect with: Google Search Console
| Ahrefs | Moz Pro | |
|---|---|---|
| Support | Help center | Help center |
| Languages | English, German, Spanish, French, Indonesian, Italian and 3 more | English |
| Headquarters | Singapore | Seattle, WA |
From each vendor's integrations and support pages. Lists show notable integrations, not every connector.
Other Tools to Consider
If neither Ahrefs nor Moz Pro fits, these are the closest alternatives we list, ordered by Overall Score.
Semrush
Search marketing suite covering SEO research, rank tracking, site audits and AI answer visibility.
Yoast
WordPress SEO plugin with metadata, content analysis and schema.
SE Ranking
SEO platform pairing ZIP-level rank tracking with AI search visibility monitoring.
Mangools
Approachable, budget-friendly SEO toolset built around KWFinder.
Frequently Asked Questions
Can Ahrefs find sites linking to a deleted competitor article?⌄
Yes. Broken Backlinks shows references pointing to nonexistent pages, with referring-page and anchor details. Outreach decisions require checking relevance and finding a suitable substitute resource. The replacement resource should genuinely satisfy the intent of the page that disappeared.
How does Moz move keyword research into monitoring?⌄
Keyword Explorer allows selected ranking terms to be added to an existing Pro Campaign. Agencies can track newly discovered opportunities without retyping a separate keyword list. A keyword chosen from a rival still needs content intent and business relevance assessment.
Are Domain Rating and Domain Authority interchangeable?⌄
No. Ahrefs Domain Rating and Moz Domain Authority use different proprietary calculations. Neither is a direct Google ranking metric, and their numbers should not be compared as one scale. Teams should use the same vendor consistently when evaluating historical metric trends.
Written by SEM Solutions Editorial Team
Last updated October 9, 2026
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