Search marketing suite covering SEO research, rank tracking, site audits and AI answer visibility.
Top-rated in SEO Auditing#1 of 23 in SEO Auditing by Overall Score
Semrush is a web-based marketing platform split into toolkits: SEO, AI Visibility, Content, Local, Traffic & Market, Social, Advertising and AI PR, plus an App Center and an API. The SEO + AI Search plans (SEO, Starter, Pro+ and Advanced) pair keyword and competitor research, Position Tracking, backlink analysis and Site Audit with the AI Visibility toolkit. Its Prompt Tracking report follows chosen prompts in ChatGPT Search, Google AI Mode and Gemini and shows brand mentions, average position and every URL the AI answers cite. Higher tiers add historical SEO data, keyword cannibalization analysis, multi-location and device tracking, SEO share of voice and API data integration, and MCP access starts at Starter. Reports connect to Google Analytics and Google Search Console, while report add-ons handle scheduling, PDF export and white-labeling. A free account includes one demo project and ten reports a day. An Enterprise edition adds SSO, audit logs and crawling for sites with millions of pages.
Semrush separates research databases from project-based monitoring: a competitor domain can be explored without ownership, while Site Audit and Position Tracking are configured for an individual project. Keyword Gap compares ranking footprints across domains, and backlink tools identify referring-source patterns. Search estimates and first-party conversions remain different datasets that need separate interpretation.
Calculated from facts we verified on Semrush's own website, using published thresholds. Nobody can pay to change it. Together with Market Signal it makes the Overall Score of 79 that orders our lists.
Dimensions without verified data count as a neutral 2.5. Facts checked October 13, 2026. How the rating works
Computed from Ahrefs + Semrush data about Semrush's own website. Not an assessment of the product itself. How this works →
Market Strength
90
Where it stands today
Momentum
49 Rising Fast ↑↑
Where it’s heading
Data Confidence
Medium
How much to trust it
Tick mark = category average.
Compared with 43 tracked SEO software tools. Data through September 2026, pulled October 12, 2026.
Semrush ranks #9 of 43 by momentum in our data study, The SEO tools gaining the most search visibility in 2026.
| Plan | Monthly | Annual (mo) |
|---|---|---|
| Free | Free | Free |
| SEO | $139 | $117.33 |
| Starter (SEO + AI Search) | $199 | $165.17 |
| Pro+ (SEO + AI Search) | $299 | $248.17 |
| Advanced (SEO + AI Search) | $549 | $455.67 |
Pricing shown reflects list prices as of our last check and may have changed. Confirm current pricing on Semrush's website before purchasing.
Google Analytics, Google Search Console, Data Studio
Help center, Live chat
Why choose it: SEO specialists and in-house teams that research competitors' backlinks and keywords and want AI search mentions tracked in the same tool.
Strengths
Limitations
Why choose it: Teams that want a straightforward SEO toolset with an approachable interface.
Why choose it: Agencies and in-house SEO teams tracking local rankings and AI answer visibility across several sites.
Strengths
Limitations
SEO toolset with a keyword finder, rank tracker and backlink checker.
Competitor PPC and SEO research with historical ad data.
Desktop SEO software suite: rank tracking, site audit, and link building.
SEO and PPC research platform covering keywords, rankings, backlinks and audits.
SEO research suite for keywords, audits and backlinks.
Approachable, budget-friendly SEO toolset built around KWFinder.
Yes, Semrush offers both a free plan and a free trial of its paid tiers.
Semrush starts at $117.33/mo (annual billing) on its SEO plan. Pricing was last checked October 12, 2026. Always confirm current pricing on the vendor's site before purchasing.
Commonly considered alternatives include Ahrefs, Moz Pro and SE Ranking. The Alternatives section on this page shows what each one is best at and its starting price.
