SEO and PPC research platform covering keywords, rankings, backlinks and audits.
#4 of 7 in Keyword Clustering by Overall Score
Serpstat covers keyword research, rank tracking, backlink analysis, and site auditing in one platform, positioned as a lower-cost alternative to Semrush and Ahrefs while still covering most core SEO workflows.
Serpstat links keyword and competitor research to site audits and position tracking. Domain analysis can surface terms where competing sites are visible but the target is absent, then a project can monitor selected terms over time. Keyword difficulty and traffic figures are vendor estimates, so performance attribution still requires first-party analytics.
Calculated from facts we verified on Serpstat's own website, using published thresholds. Nobody can pay to change it. Together with Market Signal it makes the Overall Score of 57 that orders our lists.
Dimensions without verified data count as a neutral 2.5. Facts checked October 14, 2026. How the rating works
Computed from Ahrefs + Semrush data about Serpstat's own website. Not an assessment of the product itself. How this works →
Market Strength
57
Where it stands today
Momentum
46 Rising Fast ↑↑
Where it’s heading
Data Confidence
Medium
How much to trust it
Tick mark = category average.
Compared with 43 tracked SEO software tools. Data through September 2026, pulled October 12, 2026.
Serpstat ranks #15 of 43 by momentum in our data study, The SEO tools gaining the most search visibility in 2026.
| Plan | Monthly | Annual (mo) |
|---|---|---|
| Individual | $50 | Not listed |
| Enterprise | Custom | Custom |
Pricing shown reflects list prices as of our last check and may have changed. Confirm current pricing on Serpstat's website before purchasing.
Google Search Console, Google Sheets, Data Studio
Live chat, Help center
Why choose it: SEO teams and agencies that want keyword research, rank tracking, audits and AI answer monitoring in one subscription.
Strengths
Limitations
Why choose it: SEO specialists and in-house teams that research competitors' backlinks and keywords and want AI search mentions tracked in the same tool.
Strengths
Limitations
Why choose it: Agencies and in-house SEO teams tracking local rankings and AI answer visibility across several sites.
Strengths
Limitations
SEO research suite for keywords, audits and backlinks.
Approachable, budget-friendly SEO toolset built around KWFinder.
Enterprise SEO platform for large-scale content and rank tracking.
Autocomplete keyword research across 16 platforms, with search volume through web, API or MCP.
SEO rank tracking and analytics built for the China market.
SEO intelligence suite centered on Visibility Index, keywords, competitors, links, and APIs.
Serpstat doesn't have a permanently free plan, but offers a free trial (7 days) of its paid plans.
Serpstat starts at $50/mo on its Individual plan. Pricing was last checked October 14, 2026. Always confirm current pricing on the vendor's site before purchasing.
Commonly considered alternatives include Semrush, Ahrefs and SE Ranking. The Alternatives section on this page shows what each one is best at and its starting price.
