Established SEO suite built around Domain Authority.
#4 of 10 in Competitor Analysis by Overall Score
Moz Pro offers keyword research, rank tracking, site auditing, and backlink analysis, and is the originator of the widely-referenced Domain Authority metric.
Moz Pro connects keyword research with campaign monitoring and site crawling. Link Explorer expresses domain and page authority as Moz-defined comparative metrics; they are not confirmed search-engine signals. Teams can track changes to their own sites while using the keyword and link datasets to investigate competitors, though the underlying estimates should not be equated with observed conversions.
Calculated from facts we verified on Moz Pro's own website, using published thresholds. Nobody can pay to change it. Together with Market Signal it makes the Overall Score of 64 that orders our lists.
Dimensions without verified data count as a neutral 2.5. Facts checked October 12, 2026. How the rating works
Computed from Ahrefs + Semrush data about Moz Pro's own website. Not an assessment of the product itself. How this works →
Market Strength
80
Where it stands today
Momentum
45 Mixed ↕
Ahrefs and Semrush disagree on direction
Data Confidence
Medium
How much to trust it
Tick mark = category average.
Compared with 43 tracked SEO software tools. Data through September 2026, pulled October 12, 2026.
Moz Pro ranks #25 of 43 by momentum in our data study, The SEO tools gaining the most search visibility in 2026.
| Plan | Monthly | Annual (mo) |
|---|---|---|
| Starter (entry-level) | $49 | Not listed |
| Enterprise | Custom | Custom |
Pricing shown reflects list prices as of our last check and may have changed. Confirm current pricing on Moz Pro's website before purchasing.
Google Search Console
Help center
Why choose it: SEO teams and agencies that want keyword research, rank tracking, audits and AI answer monitoring in one subscription.
Strengths
Limitations
Why choose it: SEO specialists and in-house teams that research competitors' backlinks and keywords and want AI search mentions tracked in the same tool.
Strengths
Limitations
Why choose it: Agencies and in-house SEO teams tracking local rankings and AI answer visibility across several sites.
Strengths
Limitations
Desktop SEO software suite: rank tracking, site audit, and link building.
SEO and PPC research platform covering keywords, rankings, backlinks and audits.
SEO research suite for keywords, audits and backlinks.
Approachable, budget-friendly SEO toolset built around KWFinder.
Enterprise SEO platform for large-scale content and rank tracking.
Autocomplete keyword research across 16 platforms, with search volume through web, API or MCP.
Moz Pro doesn't have a permanently free plan, but offers a free trial of its paid plans.
Moz Pro starts at $49/mo on its Starter (entry-level) plan. Pricing was last checked October 5, 2026. Always confirm current pricing on the vendor's site before purchasing.
Commonly considered alternatives include Semrush, Ahrefs and SE Ranking. The Alternatives section on this page shows what each one is best at and its starting price.
