Webshare
Overall Score62/100
4.2Editor Rating
Market Signal 46Datacenter and residential proxies with a free starting tier.
Best for: Individuals and small teams starting with proxies on a small budget.
VPN & Privacy
From $2.99/moFree plan
All Marketing Software
Search and filter 816 marketing tools by category, price, business type, and features.
Ranked by Overall Score: our Editor Rating and Market Signal, 50/50. Market Signal uses Ahrefs and Semrush data through September 2026, pulled October 6 to 19, 2026. How we score
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Descript
Overall Score62/100
4.2Editor Rating
Market Signal 44AI video and audio editor that edits like a document.
Best for: Creators and marketers producing video and podcast content.
DesignVideo & Webinar MarketingAI features
From $24 per person/moFree plan
remove.bg
Overall Score62/100
3.3Editor Rating
Market Signal 66Automatic background remover for photos, with desktop apps, a Photoshop extension and an API.
Best for: Online sellers and car dealerships that need product or vehicle photos cut out in volume through an API or desktop app.
Design
From $9/moFree plan
SEO PowerSuite
Overall Score62/100
3.7Editor Rating
Market Signal 56Desktop SEO software suite: rank tracking, site audit, and link building.
Best for: Teams wanting desktop SEO software on an annual licence as an alternative to cloud SEO suites.
SEO
From $29.10/mo (annual billing)Free plan
Kapwing
Overall Score62/100
3.8Editor Rating
Market Signal 54Browser video editor combining collaborative production, automatic subtitles, and AI editing tools.
Best for: Social, content, and creative teams producing short-form and marketing videos collaboratively in a browser.
DesignAI features
From $16 per member/mo (annual billing)Free plan
Surfshark
Overall Score61/100
2.9Editor Rating
Market Signal 76Consumer VPN allowing unlimited simultaneous devices, with Bypasser split tunneling and MultiHop routes.
Best for: Households and individuals who want to cover many phones, laptops and tablets under one VPN account.
VPN & Privacy
Screaming Frog SEO Spider
Overall Score61/100
3.7Editor Rating
Market Signal 56Desktop crawler for technical SEO audits, with a 500-URL free version and yearly licence.
Best for: Technical SEO specialists and agencies that need detailed, configurable crawls of sites of any size on their own hardware.
SEO
From $23.25 per user/mo, billed annuallyFree plan
BrightLocal
Overall Score61/100
3.5Editor Rating
Market Signal 59Local SEO software for citation building, rank tracking, and reporting.
Best for: Agencies and multi-location businesses managing local search visibility.
SEOReputation Management
From $41 per location/moFree trial
Photopea
Overall Score60/100
3.6Editor Rating
Market Signal 55Browser image editor that opens PSD, AI, Figma and RAW files without uploading them.
Best for: Designers and students who need to open and edit Photoshop files on any computer without installing software.
Design
See pricingFree plan
Decodo (formerly Smartproxy)
Overall Score60/100
3.6Editor Rating
Market Signal 54Residential, mobile, ISP and datacenter proxies plus a web scraping API.
Best for: Teams that need rotating proxies across several IP types from one provider.
VPN & Privacy
From $11.25/mo (varies by data allowance)Free trial
Sitechecker
Overall Score59/100
3.3Editor Rating
Market Signal 61SEO monitoring with real-time technical issue alerts.
Best for: Teams wanting always-on monitoring and alerts, not periodic manual audits.
SEO
From $99/moFree trial
Piktochart
Overall Score59/100
3.9Editor Rating
Market Signal 47Visual communication editor for infographics, presentations and reports.
Best for: Communications, education, and marketing teams that regularly turn data or text-heavy material into visual explanations.
DesignAI features
From $10 per account member/mo (annual billing)Free plan
Ringba
Overall Score59/100
4.0Editor Rating
Market Signal 43Pay-per-call tracking platform with routing, attribution, real-time bidding, and publisher management.
Best for: Pay-per-call networks, agencies, and performance marketers that route and monetize inbound phone leads.
Call Tracking
From $99/mo + usageFree plan
Envato Elements
Overall Score59/100
2.9Editor Rating
Market Signal 71Creative-asset subscription covering stock, templates and fonts.
Best for: Designers, editors, marketers, and web creators who regularly need varied templates, stock media, fonts, audio, and site assets.
DesignAI features
From $16.50/mo (annual billing)
Convirza
Overall Score59/100
3.4Editor Rating
Market Signal 58AI call analytics platform measuring marketing attribution, lead quality, and agent conversation performance.
Best for: Call-driven businesses that want both campaign attribution and automated analysis of sales or service conversations.
Call TrackingAI features
From $29/mo
Serpstat
Overall Score57/100
3.4Editor Rating
Market Signal 55SEO and PPC research platform covering keywords, rankings, backlinks and audits.
Best for: Teams wanting Semrush/Ahrefs-style breadth without the top-tier price.
SEOPaid Advertising
From $50/moFree trial
Bing Webmaster Tools
Overall Score57/100
3.7Editor Rating
Market Signal 48Microsoft webmaster console for Bing indexing, search diagnostics and URLs.
Best for: SEO teams that want direct diagnostics and search-performance data for Bing visibility.
SEO
FreeFree plan
Ideogram
Overall Score57/100
4.0Editor Rating
Market Signal 39Generative media platform emphasizing readable typography, image editing, purpose-built apps, API, and MCP.
Best for: Creative teams and developers producing typography-heavy visuals, advertising variants, edited images, or embedded generation workflows.
Design
From $15/mo (annual billing)Free plan
Ubersuggest
Overall Score57/100
3.6Editor Rating
Market Signal 48SEO research suite for keywords, audits and backlinks.
Best for: Freelancers and small marketing teams needing straightforward SEO research and rank monitoring.
SEOCompetitive Intelligence
From $29/mo (monthly billing)Free plan
Mangools
Overall Score57/100
3.2Editor Rating
Market Signal 58Approachable, budget-friendly SEO toolset built around KWFinder.
Best for: Solo marketers and small teams who want simple keyword research without a steep learning curve.
SEO
From $37.70 per month (annual billing, $452.40/mo), billed annually
Positive Surfer (formerly Surfer SEO)
Overall Score57/100
3.4Editor Rating
Market Signal 54Content optimization platform with a live Content Score editor, Content Audit and AI Tracker.
Best for: Content and SEO teams that publish articles at volume and want each draft scored against current search results before it goes live.
Top-rated in Content Brief ToolsSEOContent MarketingAI features
From $49/mo (annual billing)Free trial
Depositphotos
Overall Score56/100
3.0Editor Rating
Market Signal 64Stock media marketplace with photos, vectors and video.
Best for: Marketing and creative teams that need stock visual and audio assets plus lightweight AI generation and image utilities.
DesignAI features
From $25/mo (annual billing)
Pixlr
Overall Score56/100
3.2Editor Rating
Market Signal 58Browser-based photo editors with generative AI tools, offered as Pixlr Express and Pixlr Editor.
Best for: Social media creators and students who want quick AI photo edits in a browser or on a phone without installing desktop software.
Design
From $2.49/moFree plan
Conductor
Overall Score56/100
3.2Editor Rating
Market Signal 57Enterprise SEO and content intelligence platform.
Best for: Large brands needing enterprise-grade SEO research and real-time site monitoring together.
SEOAI features
Custom pricingFree trial
ExpressVPN
Overall Score56/100
2.7Editor Rating
Market Signal 69Consumer VPN built on its own open-source Lightway protocol and RAM-only TrustedServer infrastructure.
Best for: Individuals and households who want an audited VPN protocol, router-level coverage and split tunneling on most of their devices.
VPN & Privacy
Twingate
Overall Score56/100
4.1Editor Rating
Market Signal 34Identity-based zero trust access built to replace business VPNs, with DNS filtering and SSH access.
Best for: IT and DevOps teams that want to retire a legacy VPN and manage access to cloud and on-prem resources as code.
VPN & Privacy
From $5 per user/mo (annual billing)Free plan
Majestic
Overall Score55/100
3.1Editor Rating
Market Signal 59One of the original backlink-index tools, built around Trust Flow and Citation Flow.
Best for: Link builders who want Majestic's specific Trust Flow/Citation Flow metrics alongside standard backlink data.
SEO
From $41.67/mo (annual billing)
Nimbata
Overall Score55/100
3.9Editor Rating
Market Signal 38Call tracking suite with DNI, AI conversation analysis and routing.
Best for: Agencies and multi-location businesses that need detailed call attribution with configurable AI analysis and routing.
Call TrackingAI features
From $35/mo (annual billing) + usageFree plan
AdsPower
Overall Score54/100
3.5Editor Rating
Market Signal 47Anti-detect browser for multi-account management.
Best for: Teams managing many ad, marketplace or social accounts.
VPN & Privacy
See pricingFree plan
Bright Data
Overall Score54/100
2.7Editor Rating
Market Signal 65Web data platform with proxies, scraping APIs and browser infrastructure.
Best for: Data, AI, ecommerce, and research teams that need large-scale public web access through proxies, APIs, browsers, or datasets.
Web Data & ScrapingVPN & Privacy
See pricingFree trial
WooRank
Overall Score54/100
3.3Editor Rating
Market Signal 49Website review and SEO audit tool with actionable checklists.
Best for: Teams wanting a quick, checklist-style SEO health review instead of a deep crawl.
SEO
From $53.25/mo (annual billing)Free trial
NordLayer
Overall Score54/100
3.1Editor Rating
Market Signal 56Business network security platform with VPN, zero trust access, a secure browser and threat protection.
Best for: Small and mid-size companies and MSPs that want to replace hardware VPNs and add zero trust controls without on-site equipment.
VPN & Privacy
From $8 per user/mo (annual billing), minimum 5 users
Vyond
Overall Score54/100
3.6Editor Rating
Market Signal 41Business video platform mixing animation, AI avatars, text-to-video, recording, and translation.
Best for: Training, internal communications, and marketing teams creating branded business videos without studios.
Video & Webinar MarketingDesignAI features
From $58/mo (annual billing)Free trial
Kittl
Overall Score53/100
3.6Editor Rating
Market Signal 42Browser design workspace focused on typography, vectors, mockups, branding, and generative AI.
Best for: Creators and design teams making typography-heavy branding, merchandise, packaging, logos, and campaign graphics.
DesignAI features
From $19/moFree plan
Multilogin
Overall Score52/100
3.5Editor Rating
Market Signal 42Anti-detect browser and cloud phones for managing many accounts.
Best for: Agencies and marketers operating many separate accounts from one dashboard.
VPN & Privacy
From $11/moFree plan
Invoca
Overall Score52/100
2.7Editor Rating
Market Signal 60Revenue intelligence platform connecting digital marketing journeys with calls, conversations, and offline outcomes.
Best for: Enterprise marketing and contact-center teams that need to connect advertising spend with phone-driven conversions and revenue.
Call TrackingAI features