B2B revenue data platform with multi-touch attribution.
#5 of 6 in Attribution by Overall Score
HockeyStack unifies marketing, product and sales data across the B2B customer lifecycle, with multi-touch attribution across models.
HockeyStack focuses reporting on revenue and account progression, going beyond anonymous sessions. Its B2B data layer is designed to connect marketing signals with sales activity, letting teams examine which touches preceded opportunities; the value depends on keeping CRM, attribution and campaign data connected.
Calculated from facts we verified on HockeyStack's own website, using published thresholds. Nobody can pay to change it. Together with Market Signal it makes the Overall Score of 41 that orders our lists.
Dimensions without verified data count as a neutral 2.5. Facts checked October 14, 2026. How the rating works
Computed from Ahrefs + Semrush data about HockeyStack's own website. Not an assessment of the product itself. How this works →
Market Strength
42
Where it stands today
Momentum
67 Mixed ↕
Ahrefs and Semrush disagree on direction
Data Confidence
High
How much to trust it
Tick mark = category average.
Compared with 24 tracked Analytics tools. Data through September 2026, pulled October 6, 2026.
| Plan | Monthly | Annual (mo) |
|---|---|---|
| Enterprise | Custom | Custom |
Pricing shown reflects list prices as of our last check and may have changed. Confirm current pricing on HockeyStack's website before purchasing.
No major integrations documented.
Help center
Why choose it: Businesses of any size that want web and app measurement tied directly to Google Ads, Search Console and BigQuery.
Strengths
Limitations
Why choose it: B2B marketers attributing pipeline to campaigns.
Why choose it: Enterprise analytics teams needing detailed cross-channel behavioral analysis and attribution controls.
Why choose it: Brands comparing attribution, MMM and incrementality in one place.
Visual analytics platform for building dashboards, preparing data and sending metric digests.
Microsoft business intelligence for semantic models, dashboards and reports.
Marketing data hub for collecting, storing and normalizing cross-channel marketing data.
HockeyStack doesn't currently offer a free plan or free trial.
HockeyStack uses custom/quote-based pricing. Contact the vendor directly for a quote.
Commonly considered alternatives include Google Analytics, Dreamdata, Adobe Analytics and Rockerbox. The Alternatives section on this page shows what each one is best at and its starting price.
