Microsoft Power BI: Pricing, Features & Alternatives

Microsoft business intelligence for semantic models, dashboards and reports.

Overall Score68/100

4.5Editor Rating

Market Signal 49

AI features

#2 of 8 in Marketing Analytics by Overall Score

What Is Microsoft Power BI?

Microsoft Power BI turns business data into semantic models, interactive reports, dashboards, and organizational apps. Copilot can answer natural-language questions, summarize reports, and create visuals from governed data, while mobile apps provide report access and Copilot on phones and tablets. Power BI connects to services including Salesforce, Dynamics, and Google Analytics.

Best for: Organizations using Microsoft data services and needing governed self-service business intelligence.

Power BI Desktop is used to author models and reports, while the cloud service handles publishing, access and workspace distribution. Teams should distinguish viewing entitlements from creator licenses and capacity arrangements before sharing reports at scale; its DAX calculations and Power Query transformations also create a learning curve absent from simpler reporting dashboards.

4.5

out of 5

Editor Rating

Calculated from facts we verified on Microsoft Power BI's own website, using published thresholds. Nobody can pay to change it. Together with Market Signal it makes the Overall Score of 68 that orders our lists.

Pricing transparency4.8
Entry cost5.0
Free access5.0
Platforms & API5.0
Support4.0
Integrations3.0
Security & compliance5.0

Dimensions without verified data count as a neutral 2.5. Facts checked October 17, 2026. How the rating works

Moderate

Market Signal

Real data

Computed from Ahrefs data about Microsoft Power BI's pages on microsoft.com/en-us/power-platform/products/power-bi (Semrush can't measure one section of a site). Not an assessment of the product itself. How this works →

Market Strength

Where it stands today

Momentum

21 Declining ↓↓

Where it’s heading

Data Confidence

Limited

How much to trust it

Traffic Strength
58
Search Visibility
51
Authority
avg
Brand & Market Presence
75

Tick mark = category average. Authority is only measured for all of microsoft.com, so it counts as the category average.

Compared with 12 tracked Marketing Reporting tools (a small set, so read it as directional). Data through September 2026, pulled October 17, 2026.

Who Is It Best For?

Microsoft 365 businesses distributing managed KPI reports
Finance analysts combining spreadsheet and CRM sources

Who Should Avoid It?

Agencies seeking ready-made SEO client reports with rank tracking

Use Cases

Create reusable revenue semantic models
Distribute reports inside Microsoft Teams
Use DAX for cohort calculations

Microsoft Power BI Features

Semantic models
Interactive reports
Dashboards
Copilot
DAX analysis
Mobile BI

Microsoft Power BI Pricing

Plan	Monthly	Annual (mo)	Includes
Power BI Pro	$14	Not listed	Priced per user/month (annual billing)
Enterprise	Custom	Custom

Pricing shown reflects list prices as of our last check and may have changed. Confirm current pricing on Microsoft Power BI's website before purchasing.

Microsoft Power BI Integrations

Salesforce, Microsoft Dynamics, Google Analytics, Excel, Azure

Customer Support

Help center, Community forum, Phone

Microsoft Power BI at a Glance

Built for: Solo, Small Business, Enterprise
Platforms: Web, Windows, iOS, Android, API
Languages: English

Microsoft Power BI Alternatives

Sort by

Data Studio (formerly Looker Studio)

Overall Score82/100

4.0Editor Rating

Market Signal 90

From $9 per user per project/moFree plan

Why choose it: Marketing teams and agencies reporting on Google Analytics, Google Ads and Search Console data who want shareable browser dashboards built on Google's own connectors.

Strengths

• Google-built connectors for Analytics, Ads, Search Console, BigQuery and Sheets are included.
• Owner's credentials let viewers see reports without access to the underlying data.

Limitations

• Connectors for non-Google platforms come from partners and can carry their own fees.
• Outside Pro, reports and data sources belong to individual users, not the organization.

Read Review Visit Site

Databox

Overall Score64/100

4.1Editor Rating

Market Signal 51

See pricingFree plan

Why choose it: Agencies and business teams that want executive scorecards and KPI monitoring across marketing, sales, finance, and operations data.

Read Review Visit Site

Klipfolio

Overall Score57/100

3.6Editor Rating

Market Signal 49

From $120/mo (annual billing)Free trial

Why choose it: Teams that need highly customized operational dashboards or existing Klips deployments connected to many business data sources.

Read Review Visit Site

Looker

Overall Score41/100

2.7Editor Rating

Market Signal 38

Custom pricing

Why choose it: Data and analytics teams that need governed metrics, reusable semantic models and embedded BI on warehouse data.

Read Review Visit Site

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Frequently Asked Questions

Does Microsoft Power BI have a free trial or free plan?⌄

Yes, Microsoft Power BI offers both a free plan and a free trial of its paid tiers.

How much does Microsoft Power BI cost?⌄

Microsoft Power BI starts at $14 per user/mo (annual billing) on its Power BI Pro plan. Pricing was last checked October 6, 2026. Always confirm current pricing on the vendor's site before purchasing.

What are the best alternatives to Microsoft Power BI?⌄

Commonly considered alternatives include Data Studio (formerly Looker Studio), Databox, Klipfolio and Looker. The Alternatives section on this page shows what each one is best at and its starting price.

Last updated: October 17, 2026Details checked: October 6, 2026Pricing checked: October 6, 2026