Why choose it: Agencies and consultants that need straightforward recurring marketing reports combining KPIs from several client data sources.

Whatagraph: Pricing, Features & Alternatives
Marketing data and reporting platform for source connections, transformation, dashboards, and automated client reports.
#4 of 5 in Data Connectors by Overall Score
What Is Whatagraph?
Whatagraph lets marketing teams collect data from advertising, analytics, social, ecommerce, and other platforms, standardize it, and present it through dashboards and scheduled reports. It supports data blending, calculated metrics, templates, source grouping, and agency branding, with integrations designed to reduce manual exports when reporting performance across many campaigns or client accounts.
Whatagraph supports source grouping and formulas so an agency can build a combined campaign view without duplicating reports for every ad account. Its current product pages also describe AI-supported analysis and report generation; the key preparation is establishing consistent campaign dimensions and reliable connector access for meaningful comparisons.
Editor Rating
Calculated from facts we verified on Whatagraph's own website, using published thresholds. Nobody can pay to change it. Together with Market Signal it makes the Overall Score of 44 that orders our lists.
- Pricing transparency2.0
- Entry costNot scored
- Free access1.5
- Platforms & API2.0
- Support3.0
- Integrations4.0
- Security & compliance5.0
Dimensions without verified data count as a neutral 2.5. Facts checked October 14, 2026. How the rating works
Market Signal
Real dataComputed from Ahrefs + Semrush data about Whatagraph's own website. Not an assessment of the product itself. How this works →
Market Strength
48
Where it stands today
Momentum
27 Declining ↓↓
Where it’s heading
Data Confidence
Medium
How much to trust it
- Traffic Strength49
- Search Visibility51
- Authority47
- Brand & Market Presence43
Tick mark = category average.
Compared with 12 tracked Marketing Reporting tools (a small set, so read it as directional). Data through September 2026, pulled October 12, 2026.
Who Is It Best For?
- Agencies producing branded multi-source reports
- Ecommerce growth teams reviewing paid media performance
Who Should Avoid It?
- Organizations requiring a dedicated transactional database or ETL-only system
Use Cases
- Blend Meta and Google campaigns in reports
- Add calculated KPIs to dashboards
- Deliver branded reports on a schedule
Whatagraph Features
- Automated marketing reports
- Live dashboards
- Data blending
- Calculated metrics
- Report templates
- White-label delivery
Whatagraph Pricing
| Plan | Monthly | Annual (mo) |
|---|---|---|
| Enterprise | Custom | Custom |
Pricing shown reflects list prices as of our last check and may have changed. Confirm current pricing on Whatagraph's website before purchasing.
Whatagraph Integrations
Google Analytics, Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads, Shopify, HubSpot, Search Console
Customer Support
Help center, Phone
Whatagraph at a Glance
- Founded
- 2015
- Headquarters
- Vilnius, Lithuania
- Built for
- Enterprise
- Platforms
- Web
- Languages
- English
Whatagraph Alternatives
Why choose it: Marketing agencies that want branded recurring reports plus KPI monitoring across a portfolio of client accounts.
Why choose it: Digital marketing agencies that need repeatable client dashboards and scheduled reports across many marketing channels and accounts.
Why choose it: Agencies and media organizations that need centralized marketing data, reporting, and operational workflows across many clients or campaigns.
More tools like Whatagraph
LookerGoogle Cloud BI platform with LookML semantic modeling, governed metrics and embedded analytics.
Data Studio (formerly Looker Studio)Google's free report builder for dashboards on Analytics, Ads, Search Console, BigQuery and Sheets data.
TableauVisual analytics platform for building dashboards, preparing data and sending metric digests.
Microsoft Power BIMicrosoft business intelligence for semantic models, dashboards and reports.
DataboxBusiness analytics platform for dashboards, scorecards and goals.
KlipfolioBusiness dashboard platform offering Klips visual dashboards alongside the newer PowerMetrics analytics product.
Frequently Asked Questions
Does Whatagraph have a free trial or free plan?⌄
Whatagraph doesn't currently offer a free plan or free trial.
How much does Whatagraph cost?⌄
Whatagraph doesn't publish a starting price. Check its pricing page for current plans.
What are the best alternatives to Whatagraph?⌄
Commonly considered alternatives include DashThis, Swydo, AgencyAnalytics and TapClicks. The Alternatives section on this page shows what each one is best at and its starting price.