Microsoft Power BI
Overall Score68/100
4.5Editor Rating
Market Signal 49From $14 per user/mo (annual billing)Free plan
Why choose it: Organizations using Microsoft data services and needing governed self-service business intelligence.
Funnel: Pricing, Features & Alternatives
Marketing data hub for collecting, storing and normalizing cross-channel marketing data.
Overall Score55/100
3.4Editor Rating
Market Signal 50#2 of 5 in Data Connectors by Overall Score
What Is Funnel?
Funnel Data Hub connects marketing sources, stores the original data, applies shared transformations and business rules, and distributes governed datasets to reporting, warehouse, spreadsheet, and AI destinations. It supports more than 600 connectors and a semantic layer for consistent definitions, while Funnel Measure adds marketing measurement capabilities on top of the same data foundation.
Best for: Marketing and data teams that need a governed source of cross-channel marketing data feeding BI, warehouses, spreadsheets, and AI tools.
Funnel separates the collection and harmonization of raw platform exports from where analysts consume them. This is valuable when the same cleaned marketing dataset must feed spreadsheets, BI reports and a warehouse; the implementation requires decisions about field mappings and shared definitions instead of simply arranging widgets on a dashboard.
3.4
out of 5
Editor Rating
Calculated from facts we verified on Funnel's own website, using published thresholds. Nobody can pay to change it. Together with Market Signal it makes the Overall Score of 55 that orders our lists.
- Pricing transparency4.8
- Entry cost2.0
- Free access1.5
- Platforms & API2.5
- Support3.0
- Integrations4.5
- Security & compliance5.0
Dimensions without verified data count as a neutral 2.5. Facts checked October 14, 2026. How the rating works
50
Moderate
Market Signal
Real dataComputed from Ahrefs + Semrush data about Funnel's own website. Not an assessment of the product itself. How this works →
Market Strength
50
Where it stands today
Momentum
51 Cooling ↓
Where it’s heading
Data Confidence
Medium
How much to trust it
- Traffic Strength46
- Search Visibility57
- Authority50
- Brand & Market Presence46
Tick mark = category average.
Compared with 12 tracked Marketing Reporting tools (a small set, so read it as directional). Data through September 2026, pulled October 12, 2026.
Who Is It Best For?
- Marketing data teams centralizing ad cost feeds
- Agencies standardizing campaign naming across platforms
Who Should Avoid It?
- Small teams wanting only a ready-made visual dashboard without data operations
Use Cases
- Normalize ad platform campaign names
- Send unified spend data to BigQuery
- Maintain shared definitions for reporting
Funnel Features
- 600+ marketing connectors
- Central Data Hub
- Semantic data layer
- Historical data transformations
- Funnel Measure
- Governed data destinations
Funnel Pricing
| Plan | Monthly | Annual (mo) |
|---|---|---|
| Starter | $300 | Not listed |
| Enterprise | Custom | Custom |
Pricing shown reflects list prices as of our last check and may have changed. Confirm current pricing on Funnel's website before purchasing.
Funnel Integrations
Google Ads, Meta Ads, LinkedIn Ads, Salesforce, Shopify, BigQuery, Looker, Snowflake
Customer Support
Help center, Email
Funnel at a Glance
- Founded
- 2014
- Headquarters
- Stockholm, Sweden
- Built for
- Small Business, Mid-Market, Enterprise
- Platforms
- Web, API
- Languages
- English
Funnel Alternatives
Why choose it: Agencies and business teams that want executive scorecards and KPI monitoring across marketing, sales, finance, and operations data.
Supermetrics
Overall Score64/100
4.0Editor Rating
Market Signal 54From $44/mo (annual billing), 1 userFree trial
Why choose it: Marketing analysts and data teams that need repeatable extraction of marketing-platform data into spreadsheets, BI, or warehouses.
Why choose it: Teams that need highly customized operational dashboards or existing Klips deployments connected to many business data sources.
More tools like Funnel
AgencyAnalyticsAgency reporting platform with client dashboards, automated reports, SEO tools, and marketing data integrations.
TapClicksMarketing operations platform combining data ingestion, transformation and dashboards.
WhatagraphMarketing data and reporting platform for source connections, transformation, dashboards, and automated client reports.
LookerGoogle Cloud BI platform with LookML semantic modeling, governed metrics and embedded analytics.
Data Studio (formerly Looker Studio)Google's free report builder for dashboards on Analytics, Ads, Search Console, BigQuery and Sheets data.
TableauVisual analytics platform for building dashboards, preparing data and sending metric digests.
Frequently Asked Questions
Does Funnel have a free trial or free plan?⌄
Funnel doesn't currently offer a free plan or free trial.
How much does Funnel cost?⌄
Funnel starts at $300/mo, billed annually, on its Starter plan. Pricing was last checked October 14, 2026. Always confirm current pricing on the vendor's site before purchasing.
What are the best alternatives to Funnel?⌄
Commonly considered alternatives include Microsoft Power BI, Databox, Supermetrics and Klipfolio. The Alternatives section on this page shows what each one is best at and its starting price.
Last updated: October 14, 2026Details checked: October 7, 2026Pricing checked: October 14, 2026