Microsoft Power BI
Overall Score68/100
4.5Editor Rating
Market Signal 49From $14 per user/mo (annual billing)Free plan
Why choose it: Organizations using Microsoft data services and needing governed self-service business intelligence.
Supermetrics: Pricing, Plans & Features
Marketing data integration platform moving advertising, analytics, ecommerce, and CRM data into reporting destinations.
Overall Score64/100
4.0Editor Rating
Market Signal 54Top-rated in PPC Reporting#1 of 7 in PPC Reporting by Overall Score
What Is Supermetrics?
Supermetrics connects marketing platforms to spreadsheets, BI tools, data warehouses, and other destinations so teams can automate recurring data collection. Its connector catalog covers advertising, analytics, SEO, ecommerce, social, CRM, and email sources, while products support destinations such as Google Sheets, Data Studio, Excel, Power BI, BigQuery, Snowflake, and cloud storage.
Best for: Marketing analysts and data teams that need repeatable extraction of marketing-platform data into spreadsheets, BI, or warehouses.
Supermetrics places emphasis on moving data to the tool where analysis already happens: a Sheets user can automate a workbook, while a warehouse team can feed BigQuery or Snowflake. Buyers need to select the correct destination product and connectors, since a spreadsheet-based workflow is not the same implementation as a centralized warehouse pipeline.
4.0
out of 5
Editor Rating
Calculated from facts we verified on Supermetrics's own website, using published thresholds. Nobody can pay to change it. Together with Market Signal it makes the Overall Score of 64 that orders our lists.
- Pricing transparency4.8
- Entry cost4.0
- Free access4.0
- Platforms & API2.5
- Support3.0
- Integrations4.0
- Security & compliance5.0
Dimensions without verified data count as a neutral 2.5. Facts checked October 14, 2026. How the rating works
54
Moderate
Market Signal
Real dataComputed from Ahrefs + Semrush data about Supermetrics's own website. Not an assessment of the product itself. How this works →
Market Strength
52
Where it stands today
Momentum
61 Rising Fast ↑↑
Where it’s heading
Data Confidence
High
How much to trust it
- Traffic Strength49
- Search Visibility52
- Authority49
- Brand & Market Presence67
Tick mark = category average.
Compared with 12 tracked Marketing Reporting tools (a small set, so read it as directional). Data through September 2026, pulled October 12, 2026.
Who Is It Best For?
- Marketing analysts exporting advertising feeds to Sheets
- Data teams delivering platform metrics into BigQuery
Who Should Avoid It?
- Clients expecting a turnkey SEO agency portal without data configuration
Use Cases
- Refresh Meta Ads data in spreadsheets
- Feed ad data into BigQuery
- Consolidate search and social ad metrics
Supermetrics Features
- Marketing data connectors
- Google Sheets destination
- Data Studio connectors
- Data warehouse transfers
- Scheduled data refreshes
- Data transformation tools
Supermetrics Pricing
| Plan | Monthly | Annual (mo) | Includes |
|---|---|---|---|
| Starter | $55 | $44 |
|
| Growth | $222 | $177 |
|
| Enterprise | Custom | Custom |
|
Pricing shown reflects list prices as of our last check and may have changed. Confirm current pricing on Supermetrics' website before purchasing.
Supermetrics Integrations
Google Ads, Meta Ads, LinkedIn Ads, Google Analytics, HubSpot, Shopify, TikTok Ads, Semrush
Customer Support
Help center, Live chat
Supermetrics at a Glance
- Founded
- 2013
- Headquarters
- Helsinki, Finland
- Built for
- Small Business, Enterprise
- Platforms
- Web, API
- Languages
- English
Supermetrics Alternatives
Why choose it: Agencies and business teams that want executive scorecards and KPI monitoring across marketing, sales, finance, and operations data.
Why choose it: Teams that need highly customized operational dashboards or existing Klips deployments connected to many business data sources.
Why choose it: Marketing and data teams that need a governed source of cross-channel marketing data feeding BI, warehouses, spreadsheets, and AI tools.
More tools like Supermetrics
DashThisMarketing reporting tool for automated agency dashboards, recurring reports, templates, and multi-source KPI tracking.
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TapClicksMarketing operations platform combining data ingestion, transformation and dashboards.
WhatagraphMarketing data and reporting platform for source connections, transformation, dashboards, and automated client reports.
NinjaCatMulti-account marketing platform using AI agents for reporting, analysis, and agency campaign operations.
Frequently Asked Questions
Does Supermetrics have a free trial or free plan?⌄
Supermetrics doesn't have a permanently free plan, but offers a free trial (14 days) of its paid plans.
How much does Supermetrics cost?⌄
Supermetrics starts at $44/mo (annual billing), 1 user on its Starter plan. Pricing was last checked October 14, 2026. Always confirm current pricing on the vendor's site before purchasing.
What are the best alternatives to Supermetrics?⌄
Commonly considered alternatives include Microsoft Power BI, Databox, Klipfolio and Funnel. The Alternatives section on this page shows what each one is best at and its starting price.
Last updated: October 14, 2026Details checked: October 7, 2026Pricing checked: October 14, 2026