Landing-page builder with AI creation, split testing, heatmaps, and direct marketing integrations.
#6 of 7 in Funnel Builders by Overall Score
Leadpages focuses on conversion pages and websites, pairing its page builder with AI-assisted creation, forms, pop-ups, A/B testing, analytics, and heatmaps. Leads captured through a page can be passed directly into connected CRM, email, ecommerce, spreadsheet, chat, and webinar tools from the platform's integrations area.
Leadpages split testing starts on the Grow plan (the Pro and Business publishing plans leave it out), and the traffic distribution cannot be changed after a test begins. Published pages are required to join a test, while returning visitors ordinarily retain their assigned variation via a browser cookie. The newer forms interface also stores submissions in-account and can dispatch them to connected marketing tools.
Calculated from facts we verified on Leadpages's own website, using published thresholds. Nobody can pay to change it. Together with Market Signal it makes the Overall Score of 40 that orders our lists.
Dimensions without verified data count as a neutral 2.5. Facts checked October 12, 2026. How the rating works
Computed from Ahrefs + Semrush data about Leadpages's own website. Not an assessment of the product itself. How this works →
Market Strength
35
Where it stands today
Momentum
18 Declining ↓↓
Where it’s heading
Data Confidence
Medium
How much to trust it
Tick mark = category average.
Compared with 23 tracked Website Builders tools. Data through September 2026, pulled October 6, 2026.
| Plan | Monthly | Annual (mo) |
|---|---|---|
| Pro | $29 | Not listed |
| Business | $49 | Not listed |
| Grow | $99 | Not listed |
| Optimize | $199 | Not listed |
| Enterprise | Custom | Custom |
Pricing shown reflects list prices as of our last check and may have changed. Confirm current pricing on Leadpages' website before purchasing.
Mailchimp, HubSpot, Pipedrive, Klaviyo, ActiveCampaign, Shopify, Slack, Google Sheets
Help center
Why choose it: Paid acquisition teams and agencies that build many campaign landing pages and want automated variant routing to lift conversions.
Strengths
Limitations
Why choose it: PPC and demand generation teams that build a dedicated landing page for each ad group and want to test and personalize those pages.
Strengths
Limitations
Why choose it: Marketing teams and agencies that need landing pages plus testing and event tracking without developer work.
Why choose it: Creators, coaches, ecommerce sellers, and small businesses that want funnels connected directly to checkout, follow-up, CRM, and digital products.
Marketing platform linking pages, email, memberships, helpdesk, calendars, and behavioral automation.
Email marketing suite with automation, landing pages and webinars.
Funnels, email, courses, affiliates, automation, and CRM inside one connected platform.
Creator platform for courses, coaching and communities.
Leadpages doesn't have a permanently free plan, but offers a free trial (7 days) of its paid plans.
Leadpages starts at $29/mo on its Pro plan. Pricing was last checked October 12, 2026. Always confirm current pricing on the vendor's site before purchasing.
Commonly considered alternatives include Unbounce, Instapage, Landingi and ClickFunnels. The Alternatives section on this page shows what each one is best at and its starting price.
