Create multi-step sales funnels that connect landing pages, order forms, upsells, and follow-up pages.
Funnel builders connect a sequence of pages and messages around one conversion path. The meaningful differences are how the tools handle checkout, email follow-up, automation, split testing, lead capture, and products such as courses or memberships. Some products are dedicated funnel systems; others add funnels to broader email or landing-page platforms. These choices are organized by the surrounding workflow a marketer needs, not by a claim that every business should build funnels the same way.
By SEM Solutions Editorial Team. Researched from vendor documentation, not hands-on testing. Ordered by Overall Score. Checked October 6, 2026. How we research
Campaign acquisition pages
#1 of 7 in Funnel Builders
Unbounce emphasizes campaign landing pages, forms, popups, and conversion testing. This is relevant for funnels where the main requirement is rapidly creating and revising acquisition pages while the CRM, email, or checkout system remains elsewhere; marketers can focus on page experiments without rebuilding the core company website.
Email-connected funnels
#2 of 7 in Funnel Builders
GetResponse combines conversion funnels with landing pages, email marketing, autoresponders, marketing automation, forms, and ecommerce integrations. Consider it when follow-up communication matters as much as the page sequence itself. The advantage is that leads captured in a funnel can continue directly into email and lifecycle workflows without a separate marketing platform.
For connected creator funnels
#3 of 7 in Funnel Builders
systeme.io connects funnels with email campaigns, automation rules, courses, affiliate management, and CRM-style pipelines. A creator can capture a lead, follow up by email, sell a digital product, and manage delivery within the same environment.
For full sales sequences
#5 of 7 in Funnel Builders
ClickFunnels is built around connected sales steps instead of isolated landing pages. Marketers can combine opt-in pages, offers, checkout, upsells, email, automations, and customer records inside a single funnel. It pays off when the entire selling process (from first click through purchase and follow-up) needs to be mapped and managed as one sequence.
Lead-capture funnels
#6 of 7 in Funnel Builders
Leadpages covers landing pages, lead forms, popups, split testing, and conversion analytics. Choose it when a marketer wants to launch lead-capture assets quickly and send resulting contacts into other marketing tools; its AI-assisted builder and heatmap features help improve individual acquisition pages without managing a complete back-office sales system.
Membership sales funnels
#7 of 7 in Funnel Builders
Kartra combines page and funnel building with checkout, email, lead management, memberships, courses, surveys, and affiliate management. Its Funnel Mapper helps teams visualize the customer journey. The surrounding tools keep fulfillment and communication tied to the same contact record.
Ranked by Overall Score: our Editor Rating and Market Signal, 50/50. Market Signal uses Ahrefs and Semrush data through September 2026, pulled October 6 to 12, 2026. How we score
Landing page builder with A/B testing, AI-driven Smart Traffic routing and an MCP server.
Best for: Paid acquisition teams and agencies that build many campaign landing pages and want automated variant routing to lift conversions.
Email marketing suite with automation, landing pages and webinars.
Best for: Small businesses, creators, and ecommerce teams that want email automation plus landing pages, webinars, or paid content tools.
Funnels, email, courses, affiliates, automation, and CRM inside one connected platform.
Best for: Solo entrepreneurs, creators, and small online businesses that want funnels, email, courses, and affiliate management in one dashboard.
Creator platform for courses, coaching and communities.
Best for: Coaches, educators, consultants, and creators selling structured expertise through courses, memberships, communities, or coaching.
Funnel builder combining checkout, CRM and email.
Best for: Creators, coaches, ecommerce sellers, and small businesses that want funnels connected directly to checkout, follow-up, CRM, and digital products.
Landing-page builder with AI creation, split testing, heatmaps, and direct marketing integrations.
Best for: Small businesses and marketers that need landing pages they can publish, test, and connect to an existing marketing stack.
Marketing platform linking pages, email, memberships, helpdesk, calendars, and behavioral automation.
Best for: Course sellers, membership businesses, and online marketers that want customer journeys spanning pages, email, products, support, and access control.
A landing-page builder creates individual campaign pages. A funnel builder usually connects several steps (such as opt-in, offer, checkout, upsell, and follow-up) into one managed customer journey. Some products support both but emphasize one model more strongly.
Not necessarily. It is useful when the same platform should control follow-up and segmentation. If your business already has an established email or CRM system, a funnel tool with reliable integrations may be a better fit than replacing the existing stack.
Yes, systeme.io offers a free plan. Free tiers usually come with usage limits, so check whether they cover your volume before relying on them long-term.
Among the tools listed here whose main product is in this category and whose pricing we've verified, systeme.io has the lowest listed starting price: $17/mo. Starting price isn't the whole picture, so check what's included at that tier before deciding.