Funnel builder combining checkout, CRM and email.
#5 of 7 in Funnel Builders by Overall Score
ClickFunnels builds sales funnels with a drag-and-drop editor, Smart Checkout, A/B testing, and one-click upsell flows, then extends them with integrated CRM, email, courses, communities, appointments, stores, and workflows. Its app library connects funnels to outside marketing, CRM, webinar, shipping, and automation services, while an API and webhooks are available for custom connections.
ClickFunnels organizes a purchase journey as linked funnel steps instead of independent website pages. Checkout features can attach an additional order-bump offer before payment completes, while automation workflows respond to customer behavior afterward. Teams must configure the product, checkout connection and subsequent communication separately, without assuming a visually complete page is ready to process orders.
Calculated from facts we verified on ClickFunnels's own website, using published thresholds. Nobody can pay to change it. Together with Market Signal it makes the Overall Score of 41 that orders our lists.
Dimensions without verified data count as a neutral 2.5. Facts checked October 6, 2026. How the rating works
Computed from Ahrefs + Semrush data about ClickFunnels's own website. Not an assessment of the product itself. How this works →
Market Strength
41
Where it stands today
Momentum
45 Declining ↓↓
Where it’s heading
Data Confidence
Medium
How much to trust it
Tick mark = category average.
Compared with 23 tracked Website Builders tools. Data through September 2026, pulled October 6, 2026.
Pricing changes over time. Check ClickFunnels' website for current plans, limits and promotional offers.
ActiveCampaign, HubSpot, Keap, Klaviyo, Mailchimp, Pipedrive, Slack, Zapier
Help center, Community forum
Why choose it: Marketing agencies that run funnels, messaging and review campaigns for many local clients and want to resell the platform under their own brand.
Strengths
Limitations
Why choose it: Solo entrepreneurs, creators, and small online businesses that want funnels, email, courses, and affiliate management in one dashboard.
Why choose it: Coaches, educators, consultants, and creators selling structured expertise through courses, memberships, communities, or coaching.
Why choose it: Small businesses and marketers that need landing pages they can publish, test, and connect to an existing marketing stack.
Marketing platform linking pages, email, memberships, helpdesk, calendars, and behavioral automation.
Landing page builder with A/B testing, AI-driven Smart Traffic routing and an MCP server.
Email marketing suite with automation, landing pages and webinars.
ClickFunnels doesn't have a permanently free plan, but offers a free trial of its paid plans.
ClickFunnels starts at $97/mo. Pricing was last checked October 4, 2026. Always confirm current pricing on the vendor's site before purchasing.
Commonly considered alternatives include HighLevel, systeme.io, Kajabi and Leadpages. The Alternatives section on this page shows what each one is best at and its starting price.
