What Is HighLevel?
HighLevel is a web-based CRM and marketing platform organized around agencies that manage many client businesses. Each client gets its own sub-account with pipelines, calendars, forms and surveys, a website and funnel builder, blogging, courses and memberships, and a social media scheduler. SMS, email, webchat and WhatsApp conversations land in one inbox, and the workflow builder can wait for a WhatsApp delivery status and fall back to SMS or email when a message fails. The Reputation Center sends review requests and pulls new Google and Facebook reviews in for replies. Calls and texts run on LC Phone, HighLevel's own telephony service, with Twilio still supported. Agencies can repackage the platform as their own branded software through SaaS Mode and copy a finished account setup to new clients with Snapshots. Conversation AI, Voice AI and other AI tools are billed through AI Employee subscriptions or pay-per-use. iOS and Android apps and an API are also available.
Best for: Marketing agencies that run funnels, messaging and review campaigns for many local clients and want to resell the platform under their own brand.
HighLevel's plans are built around sub-accounts: Starter covers 3 client accounts, while Unlimited and Agency Pro remove the cap. Agency Pro adds SaaS mode, which lets an agency sell its own branded subscriptions and create client accounts automatically. Phone, SMS, email and premium AI usage are billed separately on top of the plan. Unlimited lets an agency rebill phone and email costs to clients at cost, while Agency Pro allows a markup.
