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Oracle Eloqua logo

Oracle Eloqua: Pricing, Features & Alternatives

Enterprise B2B campaign automation with Campaign Canvas, scoring, and extensible APIs.

Overall Score34/100
2.8Editor Rating
Market Signal 24

#6 of 6 in Lead Scoring by Overall Score

What Is Oracle Eloqua?

Oracle Eloqua is a B2B marketing-automation platform built around campaign orchestration, lead qualification, and connected marketing data. Campaign Canvas and automation engines support multi-step workflows, while lead-scoring models combine fit and engagement criteria. Oracle exposes Application, Bulk, and Reporting APIs plus an App Developer Framework for custom data and workflow integrations.

Best for: Enterprise B2B marketing operations teams managing complex campaigns and system integrations.

Oracle Eloqua uses visual canvases for campaigns and programs, with lead and account scoring to determine when prospects should move toward sales. It is designed for enterprise B2B operations coordinating marketing data, CRM routing, segmentation, and governance over long buying cycles; lightweight standalone newsletters are not its target.

2.8
out of 5

Editor Rating

Calculated from facts we verified on Oracle Eloqua's own website, using published thresholds. Nobody can pay to change it. Together with Market Signal it makes the Overall Score of 34 that orders our lists.

  • Pricing transparency2.0
  • Entry costNot scored
  • Free access1.5
  • Platforms & API2.5
  • Support4.0
  • Integrations4.5
  • Security & complianceNot scored

Dimensions without verified data count as a neutral 2.5. Facts checked October 17, 2026. How the rating works

24
Modest

Market Signal

Real data

Computed from Ahrefs data about Oracle Eloqua's pages on oracle.com/cx/marketing/automation (Semrush can't measure one section of a site). Not an assessment of the product itself. How this works →

Market Strength

21

Where it stands today

Momentum

33 Declining ↓↓

Where it’s heading

Data Confidence

Limited

How much to trust it

  • Traffic Strength
    17
  • Search Visibility
    10
  • Authority
    avg
  • Brand & Market Presence
    13

Tick mark = category average. Authority is only measured for all of oracle.com, so it counts as the category average.

Compared with 16 tracked Marketing Automation tools. Data through September 2026, pulled October 17, 2026.

Who Is It Best For?

  • Enterprise B2B marketing teams running complex lead-management programs
  • Organizations routing scored leads into Oracle-connected sales processes

Who Should Avoid It?

  • Small businesses seeking a quick self-serve email tool

Use Cases

  • Building multi-step B2B campaigns
  • Scoring leads and accounts
  • Routing qualified leads to sales
  • Personalizing cross-channel content

Oracle Eloqua Features

  • Campaign Canvas
  • Lead scoring models
  • Profiler
  • Program Builder
  • Email and landing-page assets
  • AppCloud framework

Oracle Eloqua Pricing

PlanMonthlyAnnual (mo)
EnterpriseCustomCustom

Pricing shown reflects list prices as of our last check and may have changed. Confirm current pricing on Oracle Eloqua's website before purchasing.

Oracle Eloqua Integrations

No major integrations documented.

Customer Support

Help center, Community forum, Phone

Oracle Eloqua at a Glance

Built for
Mid-Market, Enterprise
Platforms
Web, API
Languages
English, Portuguese, Chinese, German, French, Japanese, Arabic, Spanish, and 15 more

Oracle Eloqua Alternatives

HubSpot logo

HubSpot

Overall Score89/100
4.9Editor Rating
Market Signal 80
From $7 per user/mo (annual billing)Free plan

Why choose it: Growing B2B and service businesses that want marketing, sales and support teams working from the same CRM records.

Strengths

  • • The free CRM supports two users and 1,000 contacts with no expiration date.
  • • All hubs share one contact database, so every team sees the same history.

Limitations

  • • The full workflow builder requires a Professional or Enterprise edition.
  • • Sequences need Sales Hub or Service Hub Professional plus an assigned seat.
Read ReviewVisit Site
ActiveCampaign logo

ActiveCampaign

Overall Score74/100
4.1Editor Rating
Market Signal 70
From $20/mo (annual billing; rises with contacts)Free trial

Why choose it: Small and midsize businesses that run behavior-based email programs and want automation depth more than an included sales CRM.

Strengths

  • • The automation builder branches contacts with split and conditional actions based on behavior.
  • • Site and event tracking lets website activity trigger automations and build segments.

Limitations

  • • Starter and Plus include one user; Pro includes three and Enterprise five.
  • • Lead scoring requires the Pipelines add-on on every plan.
Read ReviewVisit Site
HighLevel logo

HighLevel

Overall Score68/100
4.1Editor Rating
Market Signal 59
From $97/moFree trial

Why choose it: Marketing agencies that run funnels, messaging and review campaigns for many local clients and want to resell the platform under their own brand.

Strengths

  • • Sub-accounts keep each client's contacts, pipelines and funnels separate under one agency login.
  • • Workflows can branch on WhatsApp delivery status and fall back to SMS or email.

Limitations

  • • The Starter plan is limited to three sub-accounts.
  • • Telephony and AI usage are billed on top of the subscription.
Read ReviewVisit Site

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Frequently Asked Questions

Does Oracle Eloqua have a free trial or free plan?⌄

Oracle Eloqua doesn't currently offer a free plan or free trial.

How much does Oracle Eloqua cost?⌄

Oracle Eloqua uses custom/quote-based pricing. Contact the vendor directly for a quote.

What are the best alternatives to Oracle Eloqua?⌄

Commonly considered alternatives include HubSpot, ActiveCampaign, HighLevel, Salesforce Account Engagement (formerly Pardot) and Adobe Marketo Engage. The Alternatives section on this page shows what each one is best at and its starting price.

Last updated: October 17, 2026Details checked: October 6, 2026Pricing checked: October 14, 2026