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Salesforce Account Engagement (formerly Pardot): Pricing, Features & Alternatives

Salesforce B2B automation for lead capture, nurture and scoring.

Overall Score51/100
3.4Editor Rating
Market Signal 44

#4 of 6 in Lead Scoring by Overall Score

What Is Salesforce Account Engagement (formerly Pardot)?

Marketing Cloud Account Engagement, formerly Pardot, is Salesforce's B2B marketing-automation product for capturing and qualifying prospects. It includes hosted forms and form handlers, landing pages, email, scoring and grading, and Salesforce-connected engagement data. The Salesforce connector shares data between Account Engagement and CRM through API-based synchronization.

Best for: B2B organizations already using Salesforce CRM and needing marketing-to-sales lead qualification.

An Account Engagement prospect receives a numeric activity score and a separate fit grade, allowing sales teams to distinguish interest from target-customer suitability. The Salesforce connector introduces field mapping and synchronization rules that demand operational oversight; this is quite different from a stand-alone email campaign tool where contacts do not need Salesforce records.

3.4
out of 5

Editor Rating

Calculated from facts we verified on Salesforce Account Engagement (formerly Pardot)'s own website, using published thresholds. Nobody can pay to change it. Together with Market Signal it makes the Overall Score of 51 that orders our lists.

  • Pricing transparency4.8
  • Entry cost2.0
  • Free access1.5
  • Platforms & API2.5
  • Support4.5
  • Integrations3.0
  • Security & compliance5.0

Dimensions without verified data count as a neutral 2.5. Facts checked October 17, 2026. How the rating works

44
Moderate

Market Signal

Real data

Computed from Ahrefs data about Salesforce Account Engagement (formerly Pardot)'s pages on salesforce.com/marketing/b2b-automation (Semrush can't measure one section of a site). Not an assessment of the product itself. How this works →

Market Strength

39

Where it stands today

Momentum

58 Rising ↑

Where it’s heading

Data Confidence

Limited

How much to trust it

  • Traffic Strength
    39
  • Search Visibility
    38
  • Authority
    avg
  • Brand & Market Presence
    28

Tick mark = category average. Authority is only measured for all of salesforce.com, so it counts as the category average.

Compared with 16 tracked Marketing Automation tools. Data through September 2026, pulled October 17, 2026.

Who Is It Best For?

  • Salesforce B2B sales teams nurturing long-cycle opportunities
  • Enterprise demand generation teams scoring CRM-connected prospects

Who Should Avoid It?

  • Organizations without a Salesforce-centered sales process
  • Small businesses requiring a standalone low-complexity newsletter tool

Use Cases

  • Score and grade B2B prospects
  • Trigger nurture emails after web engagement
  • Route qualified leads into Salesforce CRM

Salesforce Account Engagement (formerly Pardot) Features

  • Engagement Studio
  • Prospect scoring
  • Prospect grading
  • Landing pages
  • Forms and form handlers
  • Engagement History

Salesforce Account Engagement (formerly Pardot) Pricing

PlanMonthlyAnnual (mo)Includes
Growth+$1,250Not listed
  • Priced per org/month (annual billing)
EnterpriseCustomCustom

    Pricing shown reflects list prices as of our last check and may have changed. Confirm current pricing on Salesforce Account Engagement (formerly Pardot)'s website before purchasing.

    Salesforce Account Engagement (formerly Pardot) Integrations

    Salesforce CRM

    Customer Support

    Help center, Community forum, Phone, Email

    Salesforce Account Engagement (formerly Pardot) at a Glance

    Headquarters
    San Francisco, United States
    Built for
    Mid-Market, Enterprise
    Platforms
    Web, API

    Salesforce Account Engagement (formerly Pardot) Alternatives

    HubSpot logo

    HubSpot

    Overall Score89/100
    4.9Editor Rating
    Market Signal 80
    From $7 per user/mo (annual billing)Free plan

    Why choose it: Growing B2B and service businesses that want marketing, sales and support teams working from the same CRM records.

    Strengths

    • • The free CRM supports two users and 1,000 contacts with no expiration date.
    • • All hubs share one contact database, so every team sees the same history.

    Limitations

    • • The full workflow builder requires a Professional or Enterprise edition.
    • • Sequences need Sales Hub or Service Hub Professional plus an assigned seat.
    Read ReviewVisit Site
    Brevo (formerly Sendinblue) logo

    Brevo (formerly Sendinblue)

    Overall Score78/100
    4.5Editor Rating
    Market Signal 68
    From $9/moFree plan

    Why choose it: Small and midsize businesses that want marketing email, transactional messaging and a basic sales CRM from one vendor.

    Strengths

    • • The free plan has no time limit and sends up to 300 emails a day.
    • • One API handles transactional email, SMS and WhatsApp, with webhooks for events.

    Limitations

    • • Marketing automation workflows start at the Standard plan.
    • • SMS credits are sold separately from the email plans.
    Read ReviewVisit Site
    ActiveCampaign logo

    ActiveCampaign

    Overall Score74/100
    4.1Editor Rating
    Market Signal 70
    From $20/mo (annual billing; rises with contacts)Free trial

    Why choose it: Small and midsize businesses that run behavior-based email programs and want automation depth more than an included sales CRM.

    Strengths

    • • The automation builder branches contacts with split and conditional actions based on behavior.
    • • Site and event tracking lets website activity trigger automations and build segments.

    Limitations

    • • Starter and Plus include one user; Pro includes three and Enterprise five.
    • • Lead scoring requires the Pipelines add-on on every plan.
    Read ReviewVisit Site

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    Frequently Asked Questions

    Does Salesforce Account Engagement (formerly Pardot) have a free trial or free plan?⌄

    Salesforce Account Engagement (formerly Pardot) doesn't currently offer a free plan or free trial.

    How much does Salesforce Account Engagement (formerly Pardot) cost?⌄

    Salesforce Account Engagement (formerly Pardot) starts at $1,250 per org/mo (annual billing) on its Growth+ plan. Pricing was last checked October 14, 2026. Always confirm current pricing on the vendor's site before purchasing.

    What are the best alternatives to Salesforce Account Engagement (formerly Pardot)?⌄

    Commonly considered alternatives include HubSpot, Brevo (formerly Sendinblue), ActiveCampaign and Adobe Marketo Engage. The Alternatives section on this page shows what each one is best at and its starting price.

    Last updated: October 17, 2026Details checked: October 6, 2026Pricing checked: October 14, 2026