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Adobe Marketo Engage logo

Adobe Marketo Engage: Pricing, Features & Alternatives

B2B marketing automation with Smart Campaigns, lead scoring, and omnichannel engagement.

Overall Score38/100
2.7Editor Rating
Market Signal 34

#5 of 6 in Lead Scoring by Overall Score

What Is Adobe Marketo Engage?

Adobe Marketo Engage manages B2B campaign operations, nurture programs, lead scoring, audience profiles, and cross-channel engagement. Smart Campaigns automate triggers and actions, while native CRM synchronization keeps marketing and sales data aligned. The platform also supports webinars, paid-media audiences, multi-touch attribution, and an MCP server for connecting AI tools and agents.

Best for: Enterprise B2B marketing teams running complex nurture, scoring, and sales-alignment programs.

Adobe Marketo Engage uses Smart Campaigns and Smart Lists to react to profile, behavioral, and CRM data, while scheduled programs handle recurring or batch activity. Campaign Canvas and webhook support let operations teams coordinate complex nurture and routing logic, which fits mature B2B marketing operations with dedicated administration more than simple newsletter publishing.

2.7
out of 5

Editor Rating

Calculated from facts we verified on Adobe Marketo Engage's own website, using published thresholds. Nobody can pay to change it. Together with Market Signal it makes the Overall Score of 38 that orders our lists.

  • Pricing transparency2.0
  • Entry costNot scored
  • Free access1.5
  • Platforms & API2.5
  • Support3.0
  • Integrations3.0
  • Security & compliance5.0

Dimensions without verified data count as a neutral 2.5. Facts checked October 17, 2026. How the rating works

34
Modest

Market Signal

Real data

Computed from Ahrefs data about Adobe Marketo Engage's pages on business.adobe.com/products/marketo (Semrush can't measure one section of a site). Not an assessment of the product itself. How this works →

Market Strength

32

Where it stands today

Momentum

43 Cooling ↓

Where it’s heading

Data Confidence

Limited

How much to trust it

  • Traffic Strength
    26
  • Search Visibility
    20
  • Authority
    avg
  • Brand & Market Presence
    44

Tick mark = category average. Authority is only measured for all of business.adobe.com, so it counts as the category average.

Compared with 16 tracked Marketing Automation tools. Data through September 2026, pulled October 17, 2026.

Who Is It Best For?

  • Enterprise B2B teams orchestrating long lead-nurture programs
  • Revenue teams using scoring and CRM-connected campaign operations

Who Should Avoid It?

  • Small teams wanting a lightweight self-serve newsletter tool

Use Cases

  • Scoring and routing leads
  • Building multi-step nurture campaigns
  • Segmenting audiences with smart lists
  • Triggering campaigns from CRM activity

Adobe Marketo Engage Features

  • Smart Campaigns
  • Smart Lists
  • Lead scoring and alerts
  • Interactive Webinars
  • Omnichannel engagement
  • Multi-touch attribution

Adobe Marketo Engage Pricing

PlanMonthlyAnnual (mo)
EnterpriseCustomCustom

Pricing shown reflects list prices as of our last check and may have changed. Confirm current pricing on Adobe Marketo Engage's website before purchasing.

Adobe Marketo Engage Integrations

Salesforce, Microsoft Dynamics, Veeva, Zoom, ON24, Cvent, Hootsuite, Outreach

Customer Support

Knowledge Base, Community

Adobe Marketo Engage at a Glance

Built for
Mid-Market, Enterprise
Platforms
Web, API

Adobe Marketo Engage Alternatives

HubSpot logo

HubSpot

Overall Score89/100
4.9Editor Rating
Market Signal 80
From $7 per user/mo (annual billing)Free plan

Why choose it: Growing B2B and service businesses that want marketing, sales and support teams working from the same CRM records.

Strengths

  • • The free CRM supports two users and 1,000 contacts with no expiration date.
  • • All hubs share one contact database, so every team sees the same history.

Limitations

  • • The full workflow builder requires a Professional or Enterprise edition.
  • • Sequences need Sales Hub or Service Hub Professional plus an assigned seat.
Read ReviewVisit Site
ActiveCampaign logo

ActiveCampaign

Overall Score74/100
4.1Editor Rating
Market Signal 70
From $20/mo (annual billing; rises with contacts)Free trial

Why choose it: Small and midsize businesses that run behavior-based email programs and want automation depth more than an included sales CRM.

Strengths

  • • The automation builder branches contacts with split and conditional actions based on behavior.
  • • Site and event tracking lets website activity trigger automations and build segments.

Limitations

  • • Starter and Plus include one user; Pro includes three and Enterprise five.
  • • Lead scoring requires the Pipelines add-on on every plan.
Read ReviewVisit Site
HighLevel logo

HighLevel

Overall Score68/100
4.1Editor Rating
Market Signal 59
From $97/moFree trial

Why choose it: Marketing agencies that run funnels, messaging and review campaigns for many local clients and want to resell the platform under their own brand.

Strengths

  • • Sub-accounts keep each client's contacts, pipelines and funnels separate under one agency login.
  • • Workflows can branch on WhatsApp delivery status and fall back to SMS or email.

Limitations

  • • The Starter plan is limited to three sub-accounts.
  • • Telephony and AI usage are billed on top of the subscription.
Read ReviewVisit Site

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Frequently Asked Questions

Does Adobe Marketo Engage have a free trial or free plan?⌄

Adobe Marketo Engage doesn't currently offer a free plan or free trial.

How much does Adobe Marketo Engage cost?⌄

Adobe Marketo Engage uses custom/quote-based pricing. Contact the vendor directly for a quote.

What are the best alternatives to Adobe Marketo Engage?⌄

Commonly considered alternatives include HubSpot, ActiveCampaign, HighLevel, Salesforce Account Engagement (formerly Pardot) and Oracle Eloqua. The Alternatives section on this page shows what each one is best at and its starting price.

Last updated: October 17, 2026Details checked: October 6, 2026Pricing checked: October 14, 2026