Keap: Pricing, Features & Alternatives

Small-business CRM connecting lead capture, sales pipelines, follow-up, invoices, and automation.

Overall Score55/100

3.7Editor Rating

Market Signal 42

#7 of 7 in Sales Automation by Overall Score

What Is Keap?

Keap combines CRM, sales pipeline management, marketing automation, appointments, invoicing, and follow-up for small businesses. Users can trigger email and text sequences, move new leads into deals, schedule appointment reminders, automate invoice creation and collection, and maintain contact records through the same system instead of managing separate sales and marketing tools.

Best for: Small service businesses that want CRM, follow-up automation, scheduling, and payments together.

The automation builder can branch from a contact's tags and behavior, so an inquiry can enter a different follow-up path after a consultation or purchase. Implementation involves deciding lifecycle stages and data tags before launching campaigns; Keap's onboarding and migration materials are pertinent for firms moving an established contact database.

3.7

out of 5

Editor Rating

Calculated from facts we verified on Keap's own website, using published thresholds. Nobody can pay to change it. Together with Market Signal it makes the Overall Score of 55 that orders our lists.

Pricing transparency5.0
Entry cost2.0
Free access3.5
Platforms & API4.5
Support4.5
Integrations3.0
Security & compliance3.0

Dimensions without verified data count as a neutral 2.5. Facts checked October 6, 2026. How the rating works

Moderate

Market Signal

Real data

Computed from Ahrefs + Semrush data about Keap's own website. Not an assessment of the product itself. How this works →

Market Strength

Where it stands today

Momentum

45 Declining ↓↓

Where it’s heading

Data Confidence

Medium

How much to trust it

Traffic Strength
41
Search Visibility
39
Authority
40
Brand & Market Presence
45

Tick mark = category average.

Compared with 24 tracked CRM & Sales tools. Data through September 2026, pulled October 6, 2026.

Who Is It Best For?

Owner-operated service firms nurturing inbound inquiries
Coaches selling appointments and follow-up packages

Who Should Avoid It?

Teams seeking complex enterprise opportunity hierarchies

Use Cases

Route form leads into tagged follow-up campaigns
Chase unattended consultation inquiries
Send invoice reminders
Re-engage past customers

Keap Features

Contact CRM
Easy Automations
Custom automations
Sales pipeline
Appointment scheduling
Invoicing

Keap Pricing

Plan	Monthly	Annual (mo)
Keap	$299	Not listed

Pricing shown reflects list prices as of our last check and may have changed. Confirm current pricing on Keap's website before purchasing.

Keap Integrations

Zapier

Customer Support

Phone, Live chat, Onboarding, Dedicated account manager, Help center

Keap at a Glance

Founded: 2001
Headquarters: Chandler, United States
Built for: Small Business, Mid-Market
Platforms: Web, iOS, Android, API
Languages: English

Keap Alternatives

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HubSpot

Overall Score89/100

4.9Editor Rating

Market Signal 80

From $7 per user/mo (annual billing)Free plan

Why choose it: Growing B2B and service businesses that want marketing, sales and support teams working from the same CRM records.

Strengths

• The free CRM supports two users and 1,000 contacts with no expiration date.
• All hubs share one contact database, so every team sees the same history.

Limitations

• The full workflow builder requires a Professional or Enterprise edition.
• Sequences need Sales Hub or Service Hub Professional plus an assigned seat.

Read Review Visit Site

Zoho CRM

Overall Score85/100

4.7Editor Rating

Market Signal 80

See pricingFree plan

Why choose it: Sales teams with a defined multi-step deal process who want the CRM to enforce each stage and adapt layouts per role.

Strengths

• Blueprint transitions can require fields and trigger emails, tasks or field updates on each stage change.
• Canvas lets admins redesign record detail and list views without writing code.

Limitations

• Blueprint is not available on the Free or Standard editions.
• Zia conversational AI, territories and custom modules start at the Enterprise edition.

Read Review Visit Site

Nutshell

Overall Score54/100

4.1Editor Rating

Market Signal 31

From $13 per user/mo (annual billing)Free trial

Why choose it: Small B2B sales teams that want a straightforward CRM with email, SMS and marketing functions included.

Read Review Visit Site

Freshsales

Overall Score52/100

4.0Editor Rating

Market Signal 31

From $9 per user/mo (annual billing)Free trial

Why choose it: Sales teams that want CRM, sales sequences and multichannel outreach inside the same Freshworks product.

Read Review Visit Site

More tools like Keap

Microsoft Dynamics 365 Sales
Sales CRM with Copilot, predictive scoring, conversation intelligence, and Microsoft integrations.
Salesforce Sales Cloud
Configurable sales CRM with forecasting, pipeline inspection and Agentforce across six editions.
ActiveCampaign
Email marketing automation with branching workflows, site tracking and optional CRM add-ons.
HighLevel
Agency CRM with client sub-accounts, funnels, two-way messaging and a resellable SaaS Mode.
Pipedrive
Sales CRM built around visual deal pipelines, with prospecting and document tools by plan.
Close
Sales CRM with built-in email, calling and SMS.

Frequently Asked Questions

Does Keap have a free trial or free plan?⌄

Keap doesn't have a permanently free plan, but offers a free trial of its paid plans.

How much does Keap cost?⌄

Keap starts at $299/mo on its Keap plan. Pricing was last checked October 6, 2026. Always confirm current pricing on the vendor's site before purchasing.

What are the best alternatives to Keap?⌄

Commonly considered alternatives include HubSpot, Zoho CRM, Nutshell and Freshsales. The Alternatives section on this page shows what each one is best at and its starting price.

Last updated: October 6, 2026Details checked: October 6, 2026Pricing checked: October 6, 2026