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Overall Score59/100
4.1Editor Rating
Market Signal 40From $9 per user/mo (annual billing)Free trial
Why choose it: Inside-sales and outbound teams that want CRM records, calling, email, SMS, and follow-up automation in one sales workspace.
Pipedrive: Pricing, Plans & Features
Sales CRM built around visual deal pipelines, with prospecting and document tools by plan.
Overall Score65/100
3.5Editor Rating
Market Signal 68#4 of 8 in Pipeline Management by Overall Score
What Is Pipedrive?
Pipedrive is a web-based sales CRM organized around drag-and-drop deal pipelines, with iOS and Android apps, an open API and webhooks. Since its 2025 plan overhaul it is sold in four tiers: Lite, Growth, Premium and Ultimate. Lite covers lead and pipeline management and the Pulse prospecting toolkit. Growth adds email sync and templates, workflow automations with delay and if/else steps, sequences and forecast views. Premium bundles LeadBooster (chatbot, live chat, web forms and Prospector), Projects and Smart Docs for trackable proposals, along with custom deal scoring, a team inbox and phone support. Ultimate adds contact data enrichment plus security rules and alerts. Campaigns, the email marketing module, and Web Visitors, which identifies companies browsing your site, are sold as separate add-ons. AI tools draft and summarize emails and build reports from plain-language prompts, and the Marketplace links Pipedrive to Slack, Zoom, Microsoft Teams, QuickBooks, Xero and Zapier.
Best for: Small and midsize sales teams that run deals through defined pipeline stages and want automation and prospecting tools inside the CRM.
Pipedrive's LeadBooster prospecting tools (Chatbot, Live Chat, Web Forms and Prospector) are included on the Premium and Ultimate plans and sold as a paid add-on for Lite and Growth. Buyers who need those lead-capture tools should compare that tier difference; its pipeline emphasis is a better fit for deal follow-up than for running a broad customer-data architecture.
3.5
out of 5
Editor Rating
Calculated from facts we verified on Pipedrive's own website, using published thresholds. Nobody can pay to change it. Together with Market Signal it makes the Overall Score of 65 that orders our lists.
- Pricing transparency2.0
- Entry costNot scored
- Free access4.0
- Platforms & API4.5
- Support3.0
- Integrations4.5
- Security & compliance5.0
Dimensions without verified data count as a neutral 2.5. Facts checked October 13, 2026. How the rating works
68
Moderate
Market Signal
Real dataComputed from Ahrefs + Semrush data about Pipedrive's own website. Not an assessment of the product itself. How this works →
Market Strength
69
Where it stands today
Momentum
68 Stable →
Where it’s heading
Data Confidence
Medium
How much to trust it
- Traffic Strength68
- Search Visibility76
- Authority66
- Brand & Market Presence58
Tick mark = category average.
Compared with 24 tracked CRM & Sales tools. Data through September 2026, pulled October 12, 2026.
Who Is It Best For?
- Sales teams managing deals through clearly defined pipeline stages
- Teams that want email sequences and automations without a separate sales engagement tool
- Field reps who update deals and schedule tasks from the mobile app
Who Should Avoid It?
- Teams expecting email marketing in the base subscription, since Campaigns is an add-on
- Buyers planning on the Lite plan who need synced email, which starts at Growth
Use Cases
- Tracking deals through custom pipeline stages
- Automating follow-up tasks and email sequences
- Capturing website leads with the LeadBooster chatbot and web forms
- Sending trackable proposals with Smart Docs
- Reviewing expected revenue in forecast views
Pipedrive Features
- Visual deal pipelines
- Sales activity scheduling
- Email synchronization
- Workflow automations
- LeadBooster prospecting
- Smart Docs proposals
Pipedrive Pricing
| Plan | Monthly | Annual (mo) | Includes |
|---|---|---|---|
| Lite | Not listed | Not listed |
|
| Growth | Not listed | Not listed |
|
| Premium | Not listed | Not listed |
|
| Ultimate | Not listed | Not listed |
|
Pricing shown reflects list prices as of our last check and may have changed. Confirm current pricing on Pipedrive's website before purchasing.
Pipedrive Integrations
Slack, Zoom, Microsoft Teams, QuickBooks, Xero, Mailchimp, Zapier, Google Workspace
Customer Support
Help center, Community forum
Pipedrive at a Glance
- Founded
- 2010
- Headquarters
- New York, United States
- Built for
- Small Business, Mid-Market
- Platforms
- Web, iOS, Android, API
- Languages
- English, French, German, Portuguese, Spanish, Italian, Japanese, Dutch, and 14 more
Pipedrive Pros and Cons
What We Like
- Drag-and-drop pipelines tie every deal to scheduled activities and sales goals.
- Growth plan automations support delays and if/else branches, plus email sequences.
- Premium includes LeadBooster, Projects and Smart Docs, which are paid add-ons on lower plans.
- AI email writer drafts messages from prompts and summarizes long email threads.
- Marketplace apps connect Slack, Zoom, Microsoft Teams, QuickBooks, Xero and Zapier.
What Could Be Better
- The Lite plan has no email sync, email templates or workflow automations.
- Campaigns email marketing and Web Visitors are paid add-ons on every plan.
- Phone support starts at the Premium plan.
- Contact data enrichment and security rules and alerts are reserved for Ultimate.
Pipedrive Alternatives
Copper
Overall Score58/100
4.0Editor Rating
Market Signal 41From $23 per seat/mo (annual billing)Free trial
Why choose it: Google Workspace-based sales and account teams that want CRM activity close to Gmail, Calendar, and Drive.
Nutshell
Overall Score54/100
4.1Editor Rating
Market Signal 31From $13 per user/mo (annual billing)Free trial
Why choose it: Small B2B sales teams that want a straightforward CRM with email, SMS and marketing functions included.
Freshsales
Overall Score52/100
4.0Editor Rating
Market Signal 31From $9 per user/mo (annual billing)Free trial
Why choose it: Sales teams that want CRM, sales sequences and multichannel outreach inside the same Freshworks product.
More tools like Pipedrive
InsightlyCRM connecting sales pipelines, customer records and post-sale project delivery.
KeapSmall-business CRM connecting lead capture, sales pipelines, follow-up, invoices, and automation.
Microsoft Dynamics 365 SalesSales CRM with Copilot, predictive scoring, conversation intelligence, and Microsoft integrations.
HubSpotCustomer platform pairing a free CRM with marketing, sales, service, content and data hubs.
Salesforce Sales CloudConfigurable sales CRM with forecasting, pipeline inspection and Agentforce across six editions.
Zoho CRMConfigurable CRM with Blueprint process rules, Canvas layouts and a free three-user edition.
Frequently Asked Questions
Does Pipedrive have a free trial or free plan?⌄
Pipedrive doesn't have a permanently free plan, but offers a free trial (14 days) of its paid plans.
How much does Pipedrive cost?⌄
Pipedrive doesn't publish a starting price. Check its pricing page for current plans.
What are the best alternatives to Pipedrive?⌄
Commonly considered alternatives include Close, Copper, Nutshell and Freshsales. The Alternatives section on this page shows what each one is best at and its starting price.
Last updated: October 13, 2026Details checked: October 7, 2026Pricing checked: October 13, 2026