Ontraport: Pricing, Features & Alternatives

CRM and automation platform combining customer data, campaigns, payments and web experiences.

Overall Score53/100

3.8Editor Rating

Market Signal 35

AI features

#9 of 12 in Workflow Automation by Overall Score

What Is Ontraport?

Ontraport is built for established small businesses that want sales, marketing and customer operations on one database. It combines CRM and visual pipelines with email and SMS automation, payments, forms, landing pages and a dynamic CMS for portals, courses and membership sites. Its automation can use lead scoring, routing and AI actions, while an open API and Zapier extend the platform.

Best for: Growing small businesses that want CRM, marketing automation, payments and membership experiences connected to one customer record.

Ontraport combines CRM records with email, SMS, forms, pages, payments, and visual automation in the same customer workflow. Its automation maps can react to CRM fields, page activity, purchases, or form actions, making it suitable for businesses that want the customer database and marketing logic managed together, not connected through many separate tools.

3.8

out of 5

Editor Rating

Calculated from facts we verified on Ontraport's own website, using published thresholds. Nobody can pay to change it. Together with Market Signal it makes the Overall Score of 53 that orders our lists.

Pricing transparency4.8
Entry cost3.0
Free access3.5
Platforms & API4.5
Support4.5
Integrations3.0
Security & compliance3.0

Dimensions without verified data count as a neutral 2.5. Facts checked October 12, 2026. How the rating works

Modest

Market Signal

Real data

Computed from Ahrefs + Semrush data about Ontraport's own website. Not an assessment of the product itself. How this works →

Market Strength

Where it stands today

Momentum

52 Rising ↑

Where it’s heading

Data Confidence

Medium

How much to trust it

Traffic Strength
24
Search Visibility
20
Authority
37
Brand & Market Presence
54

Tick mark = category average.

Compared with 16 tracked Marketing Automation tools. Data through September 2026, pulled October 12, 2026.

Who Is It Best For?

Established small businesses combining CRM records with marketing automation
Service businesses linking forms, payments and follow-up journeys

Who Should Avoid It?

Teams that already have a complex enterprise CRM and only need an integration layer

Use Cases

Building CRM-driven nurture flows
Automating sales follow-up
Collecting forms and payments
Mapping customer journeys visually

Ontraport Features

Campaign automation
Smart pipelines
Lead scoring and routing
Dynamic CMS
Payments and subscriptions
Shared customer history

Ontraport Pricing

Plan	Monthly	Annual (mo)	Includes
Plus	$83	Not listed	Priced per month (annual billing)
Enterprise	Custom	Custom

Pricing shown reflects list prices as of our last check and may have changed. Confirm current pricing on Ontraport's website before purchasing.

Ontraport Integrations

Zapier, WordPress, Stripe, Facebook Custom Audiences

Customer Support

Email, Live chat, Help center, Community forum

Ontraport at a Glance

Founded: 2006
Headquarters: Covina, United States
Built for: Small Business, Mid-Market, Enterprise
Platforms: Web, iOS, Android, API

Ontraport Alternatives

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HubSpot

Overall Score89/100

4.9Editor Rating

Market Signal 80

From $7 per user/mo (annual billing)Free plan

Why choose it: Growing B2B and service businesses that want marketing, sales and support teams working from the same CRM records.

Strengths

• The free CRM supports two users and 1,000 contacts with no expiration date.
• All hubs share one contact database, so every team sees the same history.

Limitations

• The full workflow builder requires a Professional or Enterprise edition.
• Sequences need Sales Hub or Service Hub Professional plus an assigned seat.

Read Review Visit Site

Make (formerly Integromat)

Overall Score77/100

4.4Editor Rating

Market Signal 69

From $9/mo (annual billing)Free plan

Why choose it: Operations and marketing teams that build multi-branch automations across many apps and need control over how failures are handled.

Strengths

• Routers with filters and a fallback route send each bundle down the right branch.
• Five error handler types, including Commit and Rollback, define what happens on failure.

Limitations

• Billing counts credits per action, so each added module step increases usage.
• Data storage and transfer allowances are tied to the plan's credit volume.

Read Review Visit Site

IFTTT

Overall Score70/100

4.3Editor Rating

Market Signal 57

From $2.99/mo (annual billing)Free plan

Why choose it: Individuals and small teams that want quick automations between consumer apps, social accounts and smart-home devices without building multi-branch business workflows.

Strengths

• Free plan includes unlimited runs for its two Applets, enough for simple setups.
• Filter code can skip actions or rewrite action fields using trigger data and local time.

Limitations

• Free plan is capped at two Applets and excludes multi-action Applets and webhooks.
• Filter code and queries are reserved for Pro+, the top individual tier.

Read Review Visit Site

HighLevel

Overall Score68/100

4.1Editor Rating

Market Signal 59

From $97/moFree trial

Why choose it: Marketing agencies that run funnels, messaging and review campaigns for many local clients and want to resell the platform under their own brand.

Strengths

• Sub-accounts keep each client's contacts, pipelines and funnels separate under one agency login.
• Workflows can branch on WhatsApp delivery status and fall back to SMS or email.

Limitations

• The Starter plan is limited to three sub-accounts.
• Telephony and AI usage are billed on top of the subscription.

Read Review Visit Site

Keap

Overall Score55/100

3.7Editor Rating

Market Signal 42

From $299/moFree trial

Why choose it: Small service businesses that want CRM, follow-up automation, scheduling, and payments together.

Read Review Visit Site

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Salesforce Account Engagement (formerly Pardot)
Salesforce B2B automation for lead capture, nurture and scoring.
Adobe Marketo Engage
B2B marketing automation with Smart Campaigns, lead scoring, and omnichannel engagement.
Oracle Eloqua
Enterprise B2B campaign automation with Campaign Canvas, scoring, and extensible APIs.
Zapier
No-code automation linking 9,000+ apps through Zaps, Tables, Forms and AI agents.
n8n
Node-based workflow automation with AI agent nodes, code steps and a self-hostable Community Edition.
Pabbly Connect
No-code integration and automation between apps.

Frequently Asked Questions

Does Ontraport have a free trial or free plan?⌄

Ontraport doesn't have a permanently free plan, but offers a free trial of its paid plans.

How much does Ontraport cost?⌄

Ontraport starts at $83/mo (annual billing) on its Plus plan. Pricing was last checked October 7, 2026. Always confirm current pricing on the vendor's site before purchasing.

What are the best alternatives to Ontraport?⌄

Commonly considered alternatives include HubSpot, Make (formerly Integromat), IFTTT, HighLevel and Keap. The Alternatives section on this page shows what each one is best at and its starting price.

Last updated: October 12, 2026Details checked: October 7, 2026Pricing checked: October 7, 2026