Sprout Social: Pricing, Plans & Features

Social media management suite with a unified Smart Inbox, publishing, review management and add-on listening.

Overall Score72/100

3.9Editor Rating

Market Signal 70

Top-rated in Influencer Marketing#1 of 9 in Influencer Marketing by Overall Score

What Is Sprout Social?

Sprout Social is a web, iOS and Android platform for managing brand accounts on Facebook, Instagram, LinkedIn, TikTok, YouTube, Pinterest, Threads, Bluesky, Reddit, Snapchat and X, with WhatsApp and Messenger for direct messaging. The Smart Inbox gathers comments, mentions and DMs into one queue, and the publishing calendar schedules posts across profiles. Review management brings in feedback from Google Play, the Apple App Store, Trustpilot, Yelp, TripAdvisor and Glassdoor on every plan. Trellis, its AI agent, and AI Assist help draft and refine posts and replies, with a monthly allowance of AI credits for each seat. Listening, Premium Analytics, Employee Advocacy and Influencer Marketing are sold as add-ons, and Influencer Marketing can be bought without a Sprout plan. The Advanced plan connects the inbox to helpdesk and CRM systems such as Zendesk, HubSpot, Microsoft Dynamics 365 and Salesforce, and adds sentiment analysis, spike alerts and Sprout API access. Subscriptions are billed by the number of seats.

Best for: Brand and customer care teams handling high volumes of social messages who need inbox workflows connected to a CRM or helpdesk.

Sprout's Smart Inbox provides collision detection when a colleague is replying to the same conversation, along with historical contact context. The separate Case Management workflow converts incoming social messages into tracked assignments and reports on handling and response time. According to Sprout's help center, automated case-management capabilities are restricted to its Advanced plan instead of being universal inbox functions.

3.9

out of 5

Editor Rating

Calculated from facts we verified on Sprout Social's own website, using published thresholds. Nobody can pay to change it. Together with Market Signal it makes the Overall Score of 72 that orders our lists.

Pricing transparency4.8
Entry cost2.0
Free access4.0
Platforms & API4.5
Support4.5
Integrations3.0
Security & compliance5.0

Dimensions without verified data count as a neutral 2.5. Facts checked October 13, 2026. How the rating works

Strong

Market Signal

Real data

Computed from Ahrefs + Semrush data about Sprout Social's own website. Not an assessment of the product itself. How this works →

Market Strength

Where it stands today

Momentum

63 Cooling ↓

Where it’s heading

Data Confidence

Medium

How much to trust it

Traffic Strength
71
Search Visibility
71
Authority
74
Brand & Market Presence
76

Tick mark = category average.

Compared with 29 tracked Social Media tools. Data through September 2026, pulled October 12, 2026.

Who Is It Best For?

In-house social teams managing many brand profiles
Customer care teams answering social messages alongside a helpdesk
Brands tracking reviews on Yelp, Trustpilot and the app stores

Who Should Avoid It?

Solo creators with a couple of accounts who don't need a shared inbox or multiple seats
Small teams wanting CRM-linked inbox workflows on an entry plan, since those integrations start at Advanced

Use Cases

Scheduling posts across networks from one calendar
Answering comments and DMs from a shared inbox
Responding to app store and Yelp reviews
Running employee advocacy programs with the add-on
Pushing social conversations into Salesforce or Zendesk cases

Sprout Social Features

Smart Inbox
Social Publishing
Social Listening
Advanced Analytics
Employee Advocacy
Influencer Marketing

Sprout Social Pricing

Plan	Monthly	Annual (mo)	Includes
Essentials	$99	$79	Per seat/month, 5 profiles
Standard	Not listed	$199	Per seat/month
Professional	Not listed	$299	Per seat/month
Advanced	Not listed	$399	Per seat/month
Enterprise	Custom	Custom

Pricing shown reflects list prices as of our last check and may have changed. Confirm current pricing on Sprout Social's website before purchasing.

Sprout Social Integrations

Salesforce, Tableau, Microsoft Dynamics, Slack, Shopify, Zendesk, Google Analytics, Canva

Customer Support

Help center, Community forum, Phone, Email, Live chat

Sprout Social at a Glance

Founded: 2010
Headquarters: Chicago, United States
Built for: Small Business, Mid-Market, Enterprise
Platforms: Web, iOS, Android, API
Languages: English, Spanish, French, Italian, German, Portuguese

Sprout Social Pros and Cons

What We Like

Smart Inbox gathers comments, mentions and DMs from many networks into one queue.
Review management covers Yelp, Trustpilot, Glassdoor and both app stores on all plans.
Canva, Google Drive, Dropbox, Bynder and Slack connect on every plan.
Supports newer networks such as Threads and Bluesky alongside Reddit and Snapchat.
Native iOS and Android apps for managing posts and messages on the go.

What Could Be Better

Essentials and Standard plans are capped at five social profiles.
Helpdesk and CRM integrations such as Zendesk and Salesforce require the Advanced plan.
Listening and Premium Analytics are paid add-ons on top of the base plan.
Subscriptions are billed by seat, so costs rise with each user added.

Sprout Social Alternatives

Sort by

Hootsuite

Overall Score70/100

3.8Editor Rating

Market Signal 68

From $99 per user/mo (annual billing)Free trial

Why choose it: Brand and agency social teams that publish, answer messages and monitor conversations across many networks, with approvals before posts go out.

Strengths

• Separate apps for publishing (Perch), care (Nest), listening (Lumen) and advocacy (Parliament).
• Lumen listening, built on Talkwalker, tracks sentiment, trends and competitor share of voice.

Limitations

• No free plan is offered.
• The Standard plan caps management at 10 social accounts.

Read Review Visit Site

Agorapulse

Overall Score65/100

4.2Editor Rating

Market Signal 50

From $99 per user/moFree plan

Why choose it: Social media teams and agencies that need shared publishing, inbox management, listening, approvals, and client-ready performance reporting.

Read Review Visit Site

Sprinklr

Overall Score55/100

3.0Editor Rating

Market Signal 62

Custom pricing

Why choose it: Large enterprises consolidating social, customer care, marketing, and consumer intelligence workflows.

Read Review Visit Site

Statusbrew

Overall Score52/100

3.8Editor Rating

Market Signal 35

From $69/mo (annual billing)Free trial

Why choose it: Agencies and multi-brand social teams that need approvals, moderation and shared engagement workflows.

Read Review Visit Site

More tools like Sprout Social

Zoho Social
Social media manager with publishing, monitoring, team collaboration and CRM connections.
Metricool
Social media and advertising management platform for planning, publishing and analytics.
Planable
Social content workspace built around visual planning, approvals, collaboration and publishing.
SocialPilot
Social media management platform for scheduling, engagement and approvals.
Predis.ai
AI social and advertising content generator with post creation, video, scheduling, and competitor analysis.
Later
Social scheduling and analytics suite with Link in Bio pages and a separate influencer offering.

Frequently Asked Questions

Does Sprout Social have a free trial or free plan?⌄

Sprout Social doesn't have a permanently free plan, but offers a free trial (30 days) of its paid plans.

How much does Sprout Social cost?⌄

Sprout Social starts at $79 per seat/mo (annual billing) on its Essentials plan. Pricing was last checked October 13, 2026. Always confirm current pricing on the vendor's site before purchasing.

What are the best alternatives to Sprout Social?⌄

Commonly considered alternatives include Hootsuite, Agorapulse, Sprinklr and Statusbrew. The Alternatives section on this page shows what each one is best at and its starting price.

Last updated: October 13, 2026Details checked: October 7, 2026Pricing checked: October 13, 2026