Contentsquare (formerly Hotjar)
Heatmaps, session recordings, and on-site surveys.
Best for: Teams that want to visually understand user behavior alongside quantitative analytics.
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Ranked by Overall Score: our Editor Rating and Market Signal, 50/50. Market Signal uses Ahrefs and Semrush data through September 2026, pulled October 6 to 19, 2026. How we score
5 tools
Heatmaps, session recordings, and on-site surveys.
Best for: Teams that want to visually understand user behavior alongside quantitative analytics.
Conversational form builder for lead capture, scored quizzes and surveys with CRM sync.
Best for: Marketing teams collecting leads through branded forms and quizzes that should flow straight into a CRM.
Competitor PPC and SEO research with historical ad data.
Best for: Marketers wanting deep historical competitor PPC and SEO research together.
SEO platform pairing ZIP-level rank tracking with AI search visibility monitoring.
Best for: Agencies and in-house SEO teams tracking local rankings and AI answer visibility across several sites.
SEO and PPC research platform covering keywords, rankings, backlinks and audits.
Best for: Teams wanting Semrush/Ahrefs-style breadth without the top-tier price.