Wingify (formerly VWO)
Experimentation and personalization platform formed by the merger of VWO and AB Tasty.
Best for: Teams running a structured, ongoing A/B testing program.
Search and filter 812 marketing tools by category, price, business type, and features.
Ranked by Overall Score: our Editor Rating and Market Signal, 50/50. Market Signal uses Ahrefs and Semrush data through September 2026, pulled October 6 to 19, 2026. How we score
192 tools · page 4 of 6
Experimentation and personalization platform formed by the merger of VWO and AB Tasty.
Best for: Teams running a structured, ongoing A/B testing program.
Website technology lookup with lead lists, technology change alerts, browser extensions and an MCP server.
Best for: Sales and agency teams prospecting companies by the software their websites run, such as stores on a specific ecommerce platform.
Identify the technologies websites are built with.
Best for: Sales, marketing and research teams that need technographic data.
Hosted ecommerce builder with product management, checkout, marketing, and marketplace selling features.
Best for: Small and midsize online retailers that want a hosted storefront with commerce and marketing functions built into one platform.
Accurate, granular rank tracking with local and mobile support.
Best for: Agencies needing precise, client-reportable rank tracking across locations and devices.
Website behavior analytics combining heatmaps, recordings and surveys.
Best for: Marketing and conversion teams that want visual website behavior evidence plus lightweight testing in the same tool.
Desktop and cloud technical SEO crawler with prioritized Hints and visual audit reporting.
Best for: Technical SEO professionals and agencies that need detailed crawls with explainable issue prioritization.
Managed WordPress and application hosting with Cloudflare CDN, edge caching and staging.
Best for: Agencies, publishers, and businesses that want managed WordPress hosting with staging, edge caching, migrations, and developer access.
App store optimization, Apple Ads management and market data platform for mobile apps.
Best for: Mobile app publishers that run both organic store optimization and Apple Ads campaigns from one workspace.
Competitive intelligence for display and native advertising.
Best for: Media buyers and agencies researching competitors' display advertising.
Dedicated rank tracker with on-demand updates, tagging, Share of Voice, and reporting.
Best for: SEO agencies and in-house teams that need focused, frequently refreshed keyword rank tracking.
Shopify reviews app built around photo and video reviews, referrals and upsell widgets.
Best for: Shopify and Shopify Plus brands that want customer photos and videos to carry their product pages.
Amazon seller toolkit with product research, keyword tools, browser extension, and profitability analysis.
Best for: New and established Amazon sellers validating product opportunities, keywords, competition, and expected economics before launch.
Cookieless analytics with session analysis, funnels and goals.
Best for: Developers and businesses wanting cookieless analytics with server-side tracking and detailed conversion or session analysis.
Ad and product research platform tracking ecommerce creatives, stores, influencers, and winning products.
Best for: Dropshippers and ecommerce marketers researching products, competitor stores, and ad creatives across social platforms.
Onsite conversion platform using behavior-triggered popups, targeting rules, retargeting, and lead integrations.
Best for: Publishers, ecommerce stores, and lead-generation sites that want behavior-based onsite campaigns tied to existing email or CRM tools.
Managed lifecycle email platform combining strategy, automation, segmentation, and ecommerce retention services.
Best for: Ecommerce brands that want lifecycle email technology paired with a managed retention-marketing team.
Shopify conversion and retention toolkit with cart recovery, social proof, email popups, and push notifications.
Best for: Shopify merchants that want cart recovery and onsite conversion widgets without assembling several separate apps.
Landing-page platform with programmatic pages, testing, event tracking and lead management.
Best for: Marketing teams and agencies that need landing pages plus testing and event tracking without developer work.
Commerce personalization suite spanning Engagement marketing, Discovery search and headless Content.
Best for: Mid-size and enterprise retailers that want site search, merchandising and lifecycle marketing on shared customer data.
Managed web and WordPress hosting with caching, staging and backups.
Best for: Small businesses, WordPress users, and agencies that want managed hosting with backups, caching, staging, and account collaboration tools.
Ecommerce email automation with shopper segmentation, workflows, onsite campaigns, and store data.
Best for: Ecommerce brands using shopper behavior to trigger segmented email and onsite campaigns.
Shopify app for quantity breaks, BOGO deals and bundle upsells that lift order value.
Best for: Shopify merchants that want tiered volume discounts and BOGO deals shown directly on product pages.
Privacy-conscious experimentation platform for A/B, split-URL, multipage, and personalization testing.
Best for: Optimization teams and agencies that need controlled website experimentation with detailed targeting and integrations into existing analytics stacks.
Web hosting provider offering shared, WordPress, ecommerce, VPS, and domain services with managed site tools.
Best for: Individuals and small businesses that want mainstream website or WordPress hosting with domains and guided site-management tools.
Enterprise SEO platform for large-scale content and rank tracking.
Best for: Large enterprises needing SEO research and rank tracking at scale, with dedicated support.
SEO suite with a focus on backlink risk detection.
Best for: SEOs who want proactive backlink risk monitoring alongside standard rank tracking.
Shopify-focused conversion and retention platform combining popups, email and SMS.
Best for: Growing Shopify merchants that want list capture, cart recovery, email, and SMS driven by store behavior.
Digital PR and link-outreach CRM for prospect research, relationship history, personalized email, and team workflows.
Best for: Digital PR, content promotion, and link-building teams that need shared relationship history and personalized outreach at campaign scale.
AI-driven content strategy and topic modeling platform.
Best for: Content teams planning topic strategy at a site-wide level, beyond single articles.
Enterprise SEO platform combining search data, content optimization, technical monitoring, and automation.
Best for: Enterprise SEO teams managing organic search across large sites, markets, and content programs.
Managed WordPress platform with staging, backups and performance tooling.
Best for: Agencies and businesses running important WordPress sites that need managed environments, staging, backups, security, and development workflows.
Clean, agency-friendly rank tracking and SEO reporting.
Best for: Agencies wanting an approachable rank-tracking tool with clean client-facing reports.
Source code search engine that finds websites by technology, script, cookie or HTML snippet.
Best for: Sales and research teams building prospect lists of companies that run a specific script or tech stack.
Commerce operations platform for multichannel inventory, orders and listings.
Best for: Multichannel retailers that need to coordinate stock, orders, listings, and fulfillment across marketplaces and warehouses.
Subscription-commerce platform for ecommerce brands with recurring billing, customer portals, bundles, and retention tools.
Best for: Ecommerce brands that sell recurring products and need subscription management, retention, bundles, and self-service customer controls.