Search and filter 812 marketing tools by category, price, business type, and features.
Ranked by Overall Score: our Editor Rating and Market Signal, 50/50. Market Signal uses Ahrefs and Semrush data through September 2026, pulled October 6 to 19, 2026. How we score
139 tools · page 4 of 4
Shopify-focused conversion and retention platform combining popups, email and SMS.
Best for: Growing Shopify merchants that want list capture, cart recovery, email, and SMS driven by store behavior.
WordPress security platform focused on vulnerability intelligence, virtual patching, and plugin-level protection.
Best for: WordPress site owners, agencies, and hosting providers that want vulnerability-focused protection and virtual patches for plugins and themes.
Continuous vulnerability management platform for external infrastructure, cloud environments, and web applications.
Best for: Small and midsize security teams that need recurring vulnerability scanning and prioritization across external infrastructure and cloud assets.
WordPress site-building suite combining a theme, block library, templates, and ecommerce extensions.
Best for: WordPress creators and agencies that want a theme-and-block toolkit with reusable design controls and WooCommerce support.
Lightweight WordPress SEO plugin automating metadata, schema, sitemaps, redirects, and image alt text.
Best for: WordPress sites that want minimal-setup SEO automation while retaining compatibility with major builders and multilingual plugins.
WordPress caching plugin with preload, minification and lazy loading.
Best for: WordPress site owners wanting straightforward page caching with optional image, JavaScript, and database optimization.
WordPress backup plugin with scheduled jobs, restores and cloud destinations.
Best for: WordPress administrators who want scheduled backups sent to several cloud or self-managed storage destinations.
Open-source lightweight web analytics storing aggregated statistics without cross-page visitor profiling.
Best for: Small websites and developers wanting lightweight analytics that can be hosted by GoatCounter or on their own infrastructure.
Omnichannel analytics for consumer brands that merges ecommerce, Amazon and Nielsen or SPINS retail data.
Best for: CPG brands selling direct on Shopify plus Amazon and grocery or specialty retail that want one view of sell-through.
Developer-oriented WordPress form builder with calculations, MCP control, encryption, and extensive native integrations.
Best for: WordPress developers building complex forms that need advanced logic, calculations, integrations, or AI-assisted management.
Self-hosted WordPress affiliate plugin with referral tracking, commissions, affiliate portals, and bulk payouts.
Best for: WordPress stores and membership sites that want an affiliate program managed inside their own website.
Continuous pentest platform pairing AI-driven DAST scanning with expert-led penetration testing.
Best for: SaaS companies and engineering teams that need recurring pentests and compliance-ready reports for SOC 2 or ISO 27001 audits.
Marketing attribution and intelligence for ecommerce growth.
Best for: Ecommerce brands with meaningful multi-channel ad spend.
Application security platform covering web, API and mobile.
Best for: Security teams that need coordinated testing and monitoring across web applications, APIs, mobile apps, and exposed digital assets.
WordPress affiliate-program plugin with referral tracking, smart commissions and dashboards.
Best for: WordPress ecommerce, membership, course, and lead-generation businesses that want to operate their own affiliate program.
External attack-surface and application security testing driven by automated scans and security researcher findings.
Best for: Application-security and security teams that need continuous testing of internet-facing web assets and externally exposed attack surfaces.
Enterprise digital analytics for cross-channel segmentation, attribution, journeys, and reporting.
Best for: Enterprise analytics teams needing detailed cross-channel behavioral analysis and attribution controls.
Onsite messaging platform with targeted campaigns, revenue attribution, forms, and ecommerce-focused personalization.
Best for: Ecommerce teams that want targeted onsite messages with lead synchronization and campaign-level revenue measurement.
B2B revenue data platform with multi-touch attribution.
Best for: B2B marketing and revenue teams measuring the full buyer journey.
Landing-page builder with AI creation, split testing, heatmaps, and direct marketing integrations.
Best for: Small businesses and marketers that need landing pages they can publish, test, and connect to an existing marketing stack.
WordPress performance plugin with cache preloading, unused-CSS removal, delayed JavaScript, and lazy rendering.
Best for: WordPress site owners who want detailed front-end performance controls without configuring multiple separate optimization plugins.
WordPress backup and migration plugin with scheduled backups, remote storage and restores.
Best for: WordPress site owners and agencies that need scheduled off-site backups plus reliable restore and migration tools.
Commerce data platform combining automated ELT, a data warehouse and Looker-based reporting for retailers.
Best for: Multi-brand retailers and agencies that sell across web stores, Amazon and retail POS and need one reporting warehouse.
Shopify analytics stack with its own Snowflake warehouse, Polar Pixel attribution and incrementality tests.
Best for: Shopify and Shopify Plus brands spending heavily on Meta and Google ads that want attribution and incrementality without a data team.
AI-powered ecommerce personalization, merchandising and search.
Best for: Mid-size and enterprise ecommerce brands personalizing the storefront.
Sectigo-owned website security service that scans for malware, removes infections and patches vulnerabilities.
Best for: Small business and WordPress site owners who want malware cleanup handled for them after a hack.
Multi-touch attribution, marketing mix modeling and incrementality testing.
Best for: Brands comparing attribution, MMM and incrementality in one place.
AI-assisted WordPress website builder producing fully editable layouts for advanced visual development.
Best for: WordPress developers and technical agencies that want visual building with deeper structural control than a conventional page builder.
Self-hosted WordPress affiliate management with fraud detection, commission rules, reports, and PayPal payouts.
Best for: WordPress stores and MemberPress sites that want a self-hosted affiliate program tied directly to their ecommerce transactions.
WordPress affiliate link management plugin.
Best for: WordPress affiliate publishers organizing large link libraries.
NETSCOUT's Arbor DDoS line: Sightline, TMS, Arbor Edge Defense and the Arbor Cloud scrubbing service.
Best for: Internet service providers, hosting companies and large enterprises that run their own networks and data centers.