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Drag: Pricing, Features & Alternatives

Gmail shared inbox with Kanban workflows, assignment controls, automation, and AI assistance.

Overall Score52/100
3.6Editor Rating
Market Signal 38
AI features

#7 of 7 in Shared Inbox by Overall Score

What Is Drag?

Drag converts Gmail into a visual shared workspace where teams can manage group addresses on Kanban-style boards, assign conversations, set statuses and tags, and collaborate on drafts. It adds collision detection, automations, analytics, AI assistance through Varley, and channels such as WhatsApp and live chat while retaining Google Workspace email as the core interface.

Best for: Google Workspace teams that prefer managing shared email as visual boards with task-like ownership and workflow controls.

Drag brings a board-style workflow into Gmail, which is materially different from migrating the whole team into a separate ticketing interface. Teams can organize an existing inbox by responsibility and status; the trade-off is that the collaboration model remains closely tied to Gmail's ecosystem.

3.6
out of 5

Editor Rating

Calculated from facts we verified on Drag's own website, using published thresholds. Nobody can pay to change it. Together with Market Signal it makes the Overall Score of 52 that orders our lists.

  • Pricing transparency5.0
  • Entry cost4.0
  • Free access3.5
  • Platforms & API5.0
  • Support2.0
  • IntegrationsNot scored
  • Security & compliance3.0

Dimensions without verified data count as a neutral 2.5. Facts checked October 6, 2026. How the rating works

38
Modest

Market Signal

Real data

Computed from Ahrefs + Semrush data about Drag's own website. Not an assessment of the product itself. How this works →

Market Strength

30

Where it stands today

Momentum

67 Rising Fast ↑↑

Where it’s heading

Data Confidence

Medium

How much to trust it

  • Traffic Strength
    27
  • Search Visibility
    48
  • Authority
    16
  • Brand & Market Presence
    23

Tick mark = category average.

Compared with 15 tracked Customer Support tools. Data through September 2026, pulled October 6, 2026.

Who Is It Best For?

  • Google Workspace teams assigning incoming emails
  • Small operations teams using Kanban-style inbox work

Who Should Avoid It?

  • Companies not using Gmail for shared communications

Use Cases

  • Assign email threads to colleagues
  • Visualize requests on shared boards
  • Add internal notes to conversations
  • Track shared-inbox tasks

Drag Features

  • Shared Inbox
  • Kanban boards in Gmail
  • Email assignment
  • Collision detection
  • Shared drafts
  • Varley AI

Drag Pricing

PlanMonthlyAnnual (mo)
Starter$16/user$12/user
Plus$22/user$18/user
Pro$30/user$24/user

Pricing shown reflects list prices as of our last check and may have changed. Confirm current pricing on Drag's website before purchasing.

Drag Integrations

Google Workspace, WhatsApp, Zapier

Customer Support

Help center

Drag at a Glance

Founded
2017
Headquarters
London, United Kingdom
Built for
Solo, Small Business, Mid-Market
Platforms
Web, iOS, Android, Chrome Extension, API
Languages
English, Portuguese, Spanish, French, German, Italian, Polish, Japanese

Drag Alternatives

Front logo

Front

Overall Score63/100
4.2Editor Rating
Market Signal 47
From $25 per seat/mo (annual billing)Free trial

Why choose it: Customer-facing teams that want structured support workflows without replacing email-style collaboration with a traditional ticket queue.

Missive logo

Missive

Overall Score61/100
3.7Editor Rating
Market Signal 55
From $14 per user/mo (annual billing)Free trial

Why choose it: Teams that want to manage customer or operational email collaboratively while keeping internal discussion and task coordination inside the inbox.

Gmelius logo

Gmelius

Overall Score59/100
3.7Editor Rating
Market Signal 52
From $19 per user/mo (annual billing)Free trial

Why choose it: Google Workspace teams that want shared inbox ownership, automation, and sales or support collaboration directly inside Gmail.

Hiver logo

Hiver

Overall Score54/100
4.0Editor Rating
Market Signal 32
From $25 per user/mo (annual billing)Free trial

Why choose it: Google Workspace support and operations teams that want shared inbox ticketing inside Gmail, with an option to expand into Hiver Omni.

Frequently Asked Questions

Does Drag have a free trial or free plan?⌄

Drag doesn't have a permanently free plan, but offers a free trial (7 days) of its paid plans.

How much does Drag cost?⌄

Drag starts at $12 per user/mo (annual billing) on its Starter plan. Pricing was last checked October 6, 2026. Always confirm current pricing on the vendor's site before purchasing.

What are the best alternatives to Drag?⌄

Commonly considered alternatives include Front, Missive, Gmelius and Hiver. The Alternatives section on this page shows what each one is best at and its starting price.

Last updated: October 6, 2026Details checked: October 5, 2026Pricing checked: October 6, 2026