Front
Why choose it: Customer-facing teams that want structured support workflows without replacing email-style collaboration with a traditional ticket queue.

Gmail shared inbox with Kanban workflows, assignment controls, automation, and AI assistance.
#7 of 7 in Shared Inbox by Overall Score
Drag converts Gmail into a visual shared workspace where teams can manage group addresses on Kanban-style boards, assign conversations, set statuses and tags, and collaborate on drafts. It adds collision detection, automations, analytics, AI assistance through Varley, and channels such as WhatsApp and live chat while retaining Google Workspace email as the core interface.
Drag brings a board-style workflow into Gmail, which is materially different from migrating the whole team into a separate ticketing interface. Teams can organize an existing inbox by responsibility and status; the trade-off is that the collaboration model remains closely tied to Gmail's ecosystem.
Calculated from facts we verified on Drag's own website, using published thresholds. Nobody can pay to change it. Together with Market Signal it makes the Overall Score of 52 that orders our lists.
Dimensions without verified data count as a neutral 2.5. Facts checked October 6, 2026. How the rating works
Computed from Ahrefs + Semrush data about Drag's own website. Not an assessment of the product itself. How this works →
Market Strength
30
Where it stands today
Momentum
67 Rising Fast ↑↑
Where it’s heading
Data Confidence
Medium
How much to trust it
Tick mark = category average.
Compared with 15 tracked Customer Support tools. Data through September 2026, pulled October 6, 2026.
| Plan | Monthly | Annual (mo) |
|---|---|---|
| Starter | $16/user | $12/user |
| Plus | $22/user | $18/user |
| Pro | $30/user | $24/user |
Pricing shown reflects list prices as of our last check and may have changed. Confirm current pricing on Drag's website before purchasing.
Google Workspace, WhatsApp, Zapier
Help center
Why choose it: Customer-facing teams that want structured support workflows without replacing email-style collaboration with a traditional ticket queue.
Why choose it: Teams that want to manage customer or operational email collaboratively while keeping internal discussion and task coordination inside the inbox.
Why choose it: Google Workspace teams that want shared inbox ownership, automation, and sales or support collaboration directly inside Gmail.
Why choose it: Google Workspace support and operations teams that want shared inbox ticketing inside Gmail, with an option to expand into Hiver Omni.
Drag doesn't have a permanently free plan, but offers a free trial (7 days) of its paid plans.
Drag starts at $12 per user/mo (annual billing) on its Starter plan. Pricing was last checked October 6, 2026. Always confirm current pricing on the vendor's site before purchasing.
Commonly considered alternatives include Front, Missive, Gmelius and Hiver. The Alternatives section on this page shows what each one is best at and its starting price.