Google Keyword Planner: Pricing, Plans & Features

Keyword research tool inside Google Ads with search volumes, bid estimates and forecasts.

Overall Score75/100

3.9Editor Rating

Market Signal 79

#2 of 6 in PPC Keyword Research by Overall Score

What Is Google Keyword Planner?

Keyword Planner sits under Tools > Planning in a Google Ads account and has two entry points: discover new keywords from seed terms or a website URL, or get search volume and forecasts for an existing list. It shows search trends over time and suggested bid estimates, then predicts clicks, conversions and impressions for a chosen budget. Plans can be shared, downloaded or added straight to ad groups.

Best for: Advertisers building or expanding Google Search campaigns who need volume and bid estimates before committing budget.

3.9

out of 5

Editor Rating

Calculated from facts we verified on Google Keyword Planner's own website, using published thresholds. Nobody can pay to change it. Together with Market Signal it makes the Overall Score of 75 that orders our lists.

Pricing transparency5.0
Entry cost5.0
Free access5.0
Platforms & API2.0
Support2.0
IntegrationsNot scored
Security & compliance5.0

Dimensions without verified data count as a neutral 2.5. Facts checked October 17, 2026. How the rating works

Strong

Market Signal

Real data

Computed from Ahrefs data about Google Keyword Planner's pages on business.google.com/us/ad-tools/keyword-planner (Semrush can't measure one section of a site). Not an assessment of the product itself. How this works →

Market Strength

Where it stands today

Momentum

99 Rising Fast ↑↑

Where it’s heading

Data Confidence

Limited

How much to trust it

Traffic Strength
93
Search Visibility
85
Authority
avg
Brand & Market Presence
30

Tick mark = category average. Authority is only measured for all of business.google.com, so it counts as the category average.

Compared with 27 tracked Paid Advertising tools. Data through September 2026, pulled October 17, 2026.

Google Keyword Planner Features

Discover new keywords from seed terms or a URL
Search volume and trend history per keyword
Suggested bid estimates per keyword
Forecasts of clicks, conversions and impressions by budget
Filters by competition, impression share and keyword text
Add keywords from a plan directly to ad groups

Google Keyword Planner Pricing

Plan	Monthly	Annual (mo)	Includes
Free	Free	Free	Requires a Google Ads account with a campaign set up

Pricing shown reflects list prices as of our last check and may have changed. Confirm current pricing on Google Keyword Planner's website before purchasing.

Google Keyword Planner Integrations

Google Ads

Customer Support

Knowledge Base

Google Keyword Planner at a Glance

Platforms: Web

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Adthena
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Semrush
Search marketing suite covering SEO research, rank tracking, site audits and AI answer visibility.

Frequently Asked Questions

Does Google Keyword Planner have a free trial or free plan?⌄

Yes, Google Keyword Planner is free to use, so there's no separate trial.

How much does Google Keyword Planner cost?⌄

Google Keyword Planner is free to use, according to its website.

Last updated: October 17, 2026Details checked: October 13, 2026Pricing checked: October 14, 2026