Why choose it: Marketers wanting deep historical competitor PPC and SEO research together.
WordStream (free tools): Pricing, Features & Alternatives
Free Google Ads grader and keyword tool from WordStream by LocaliQ, with industry benchmarks.
Overall Score62/100
2.8Editor Rating
Market Signal 77Top-rated in Google Ads Tools#1 of 5 in Google Ads Tools by Overall Score
What Is WordStream (free tools)?
WordStream, now branded WordStream by LocaliQ, offers a set of free web tools for paid search and marketing. The Google Ads Performance Grader takes one-time, read-only access to a Google Ads account and returns a report card with an overall score and grades for wasted spend, Quality Score, impression share, click-through rate, account activity, mobile best practices and more, set against industry benchmarks. Its Performance Tracker re-runs the analysis every 30 days. The Free Keyword Tool takes a keyword or website URL, with optional industry and location filters, and returns related keywords with search volume, competition and top-of-page bid ranges sourced from Google. The first 25 results appear on screen and the full list arrives by email as a CSV. A benchmarks lookup reports average CTR, CPC and conversion rate by industry, and a Facebook Ads Grader covers Meta campaigns.
Best for: Small businesses and agencies that want a quick, no-cost audit of a Google Ads account and a starter keyword list.
WordStream's Google Ads Performance Grader provides an entry point for reviewing account quality without building a full paid-search operations stack. Its report evaluates the connected account against particular setup and performance factors and exposes issues that merit human follow-up. The core fit is diagnosis and advertiser education, not autonomous adjustment of thousands of live campaigns.
2.8
out of 5
Editor Rating
Calculated from facts we verified on WordStream (free tools)'s own website, using published thresholds. Nobody can pay to change it. Together with Market Signal it makes the Overall Score of 62 that orders our lists.
- Pricing transparency1.5
- Entry cost5.0
- Free access5.0
- Platforms & API2.0
- Support2.0
- IntegrationsNot scored
- Security & compliance1.5
Dimensions without verified data count as a neutral 2.5. Facts checked October 13, 2026. How the rating works
77
Strong
Market Signal
Real dataComputed from Ahrefs + Semrush data about WordStream (free tools)'s own website. Not an assessment of the product itself. How this works →
Market Strength
96
Where it stands today
Momentum
12 Declining ↓↓
Where it’s heading
Data Confidence
Medium
How much to trust it
- Traffic Strength96
- Search Visibility96
- Authority97
- Brand & Market Presence96
Tick mark = category average.
Compared with 27 tracked Paid Advertising tools. Data through September 2026, pulled October 12, 2026.
Who Is It Best For?
- Small businesses checking whether Google Ads budget is being wasted
- Agencies running a quick audit of a prospect's account
- Marketers building a first keyword list for SEO or PPC
Who Should Avoid It?
- Teams needing ongoing bid management or campaign automation, since these tools produce one-off reports and lists
Use Cases
- Auditing a Google Ads account for wasted spend and Quality Score issues
- Building a keyword list filtered by industry and location
- Comparing CTR and CPC against industry averages
- Grading Facebook ad performance
WordStream (free tools) Features
- Google Ads Performance Grader
- Free Keyword Tool
- Google Ads industry benchmarks
WordStream (free tools) Pricing
Pricing changes over time. Check WordStream (free tools)'s website for current plans, limits and promotional offers.
WordStream (free tools) Integrations
No major integrations documented.
Customer Support
Not yet documented.
WordStream (free tools) at a Glance
- Built for
- Freelancer, Small Business
- Platforms
- Web
WordStream (free tools) Pros and Cons
What We Like
- Grades a live Google Ads account through read-only access, at no charge.
- WordStream says its keyword tool shows exact search volumes, where Keyword Planner shows ranges.
- Keyword lists download as CSV files ready for upload into Google Ads.
- Performance Tracker re-grades the account every 30 days to show trends.
What Could Be Better
- Only the first 25 keywords show on screen; the full list requires an email address.
- The grader needs a Google Ads sign-in to grant account access.
WordStream (free tools) Alternatives
Why choose it: Small businesses and agencies that manage multiple paid-search or paid-social accounts and want automated checks plus centralized optimization tasks.
Why choose it: Agencies and in-house PPC teams managing many advertising accounts that need repeatable automation, audits, and budget controls.
Why choose it: PPC specialists and agencies managing Google Ads and Microsoft Advertising accounts that need structured audits, alerts, and ad-testing workflows.
More tools like WordStream (free tools)
SerpstatSEO and PPC research platform covering keywords, rankings, backlinks and audits.
AdthenaSearch intelligence platform tracking competitor ads across Google Ads, ChatGPT ads and AI Overviews.
SemrushSearch marketing suite covering SEO research, rank tracking, site audits and AI answer visibility.
Google Keyword PlannerKeyword research tool inside Google Ads with search volumes, bid estimates and forecasts.
Frequently Asked Questions
Does WordStream (free tools) have a free trial or free plan?⌄
Yes, WordStream (free tools) is free to use, so there's no separate trial.
How much does WordStream (free tools) cost?⌄
WordStream (free tools) is free to use, according to its website.
What are the best alternatives to WordStream (free tools)?⌄
Commonly considered alternatives include SpyFu, Adzooma, Optmyzr and Adalysis. The Alternatives section on this page shows what each one is best at and its starting price.
Last updated: October 13, 2026Details checked: October 5, 2026Pricing checked: October 5, 2026