Email marketing platform with automation workflows, landing pages, forms and transactional email.
#12 of 18 in Email Automation by Overall Score
Moosend combines newsletter creation with marketing automation, audience management and lead-capture tools. Users can build automated journeys with a workflow builder, track website behavior, segment subscribers, create landing pages and subscription forms, and send transactional messages through its API or SMTP service. Moosend also includes AI-assisted content and product recommendations and is now part of Constant Contact.
Moosend workflows can react to list activity, dates, website behavior, and ecommerce events, then apply delays, conditions, and messaging steps. Its ecommerce tracking is especially relevant for cart and product-based automation because store events can be used to move subscribers through different branches instead of relying only on opens and clicks.
Calculated from facts we verified on Moosend's own website, using published thresholds. Nobody can pay to change it. Together with Market Signal it makes the Overall Score of 55 that orders our lists.
Dimensions without verified data count as a neutral 2.5. Facts checked October 14, 2026. How the rating works
Computed from Ahrefs + Semrush data about Moosend's own website. Not an assessment of the product itself. How this works →
Market Strength
39
Where it stands today
Momentum
13 Declining ↓↓
Where it’s heading
Data Confidence
Medium
How much to trust it
Tick mark = category average.
Compared with 42 tracked Email Marketing tools. Data through September 2026, pulled October 12, 2026.
| Plan | Monthly | Annual (mo) | Includes |
|---|---|---|---|
| Pro | $7 | Not listed |
|
| Enterprise | Custom | Custom |
Pricing shown reflects list prices as of our last check and may have changed. Confirm current pricing on Moosend's website before purchasing.
Zapier, WooCommerce, Salesforce, WordPress, Magento, PrestaShop
Email, Live chat, Help center
Why choose it: Small and midsize businesses that want marketing email, transactional messaging and a basic sales CRM from one vendor.
Strengths
Limitations
Why choose it: Small and midsize businesses that run behavior-based email programs and want automation depth more than an included sales CRM.
Strengths
Limitations
Why choose it: Small businesses and creators that want email, list growth, and simple selling tools together.
Why choose it: Small businesses and nonprofits that need email campaigns, visual automation and lead-capture pages.
Why choose it: Marketers who need advanced email automation, testing and segmentation, including ecommerce and SMS follow-up.
Ecommerce email automation with shopper segmentation, workflows, onsite campaigns, and store data.
Messaging platform for behavior-triggered email, push and SMS.
Customer data and marketing automation platform joining journeys, analytics, email, SMS, and audience profiles.
Ecommerce messaging platform combining email, SMS, reviews and onsite forms.
Cross-channel customer engagement platform with journey orchestration, unified profiles, personalization, and Nova intelligence.
Customer platform pairing a free CRM with marketing, sales, service, content and data hubs.
Moosend doesn't have a permanently free plan, but offers a free trial (30 days) of its paid plans.
Moosend starts at $7/mo (annual billing) on its Pro plan. Pricing was last checked October 14, 2026. Always confirm current pricing on the vendor's site before purchasing.
Commonly considered alternatives include Brevo (formerly Sendinblue), ActiveCampaign, AWeber, Benchmark Email and Campaigner. The Alternatives section on this page shows what each one is best at and its starting price.
