Qualtrics: Pricing, Plans & Features

Enterprise experience management platform for customer, employee and market research programs.

Overall Score56/100

2.6Editor Rating

Market Signal 72

#3 of 7 in Customer Feedback by Overall Score

What Is Qualtrics?

Qualtrics runs survey and feedback programs for customer experience, employee experience and market research on its XM Data and AI Platform. Text analytics models process feedback in 23+ languages, synthetic respondents support early concept testing, and Experience Agents act on predicted outcomes. The platform holds ISO, HITRUST, FedRAMP and SOC certifications for regulated buyers.

Best for: Large enterprises and public sector bodies running organization-wide customer and employee feedback programs.

2.6

out of 5

Editor Rating

Calculated from facts we verified on Qualtrics's own website, using published thresholds. Nobody can pay to change it. Together with Market Signal it makes the Overall Score of 56 that orders our lists.

Pricing transparency2.0
Entry costNot scored
Free accessNot scored
Platforms & API2.0
Support2.0
Integrations3.0
Security & compliance5.0

Dimensions without verified data count as a neutral 2.5. Facts checked October 14, 2026. How the rating works

Strong

Market Signal

Real data

Computed from Ahrefs + Semrush data about Qualtrics's own website. Not an assessment of the product itself. How this works →

Market Strength

Where it stands today

Momentum

43 Declining ↓↓

Where it’s heading

Data Confidence

High

How much to trust it

Traffic Strength
79
Search Visibility
76
Authority
83
Brand & Market Presence
89

Tick mark = category average.

Compared with 23 tracked Reputation Management tools. Data through September 2026, pulled October 13, 2026.

Qualtrics Features

XM Data and AI Platform
Text analytics across 23+ languages
Synthetic respondents for concept testing
Experience Agents for automated actions
Customer, employee and research survey programs

Qualtrics Pricing

Plan	Monthly	Annual (mo)
CX Foundational	Custom	Custom
Customer Experience plans (digital, contact center, location-based)	Custom	Custom
Employee Experience plans	Custom	Custom
Market Research plans	Custom	Custom

Pricing shown reflects list prices as of our last check and may have changed. Confirm current pricing on Qualtrics' website before purchasing.

Qualtrics Integrations

No major integrations documented.

Customer Support

Knowledge Base

Qualtrics at a Glance

Platforms: Web

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Survicate
Survey tool for website, in-app, email and mobile feedback with AI analysis of answers.

Frequently Asked Questions

How much does Qualtrics cost?⌄

Qualtrics uses custom/quote-based pricing. Contact the vendor directly for a quote.

Last updated: October 14, 2026Details checked: October 13, 2026Pricing checked: October 14, 2026