Zapier vs Make (formerly Integromat): Paths and Routers
Zapier processes triggers and actions with Formatter steps for changing incoming values, Filters for stopping irrelevant records and Paths for conditional routing. Make scenarios use modules connected through routers and route filters. Where Make differs most clearly is module-level error handling: it documents Ignore, Resume, Commit, Rollback and Break error handlers, and Break can retry a failed module automatically. That is relevant when a CRM API returns an error midway through a lead-enrichment sequence. Zapier imposes limits on nested Paths and does not allow one shared action after all Paths branches.
Zapier
Best for: Small and mid-sized teams that want to connect SaaS apps without developers, from simple alerts to branching workflows.
Make (formerly Integromat)
Best for: Operations and marketing teams that build multi-branch automations across many apps and need control over how failures are handled.
| At a glance | Zapier | Make (formerly Integromat) |
|---|---|---|
| Starting price | $19.99/mo | $9/mo (annual billing) |
| Free plan | Yes | Yes |
| Free trial | Yes | No |
| Market Signal | 80 / 100 | 69 / 100 |
| Built for | Freelancer, Small Business, Mid-Market, Enterprise | Freelancer, Small Business, Mid-Market, Enterprise |
| Platforms | Web, API | Web, API |
| Founded | 2011 | 2016 |
Choose Zapier if...
you need field normalization and hosted trigger-action automations with conditional Paths.
Choose Make (formerly Integromat) if...
you need sequential router branches with granular recovery for failed modules.
Feature-by-Feature Comparison
| Dimension | Zapier | Make (formerly Integromat) |
|---|---|---|
| Data formatting | Stronger here | |
| Conditional routes | Comparable | Comparable |
| Error handlers | Stronger here | |
| Branch limits | Stronger here |
We name a winner for each dimension and never one overall winner. The right pick depends on which of these matters most for your use case.
Plans and Pricing Side by Side
Zapier
From $19.99/mo · Free plan · Free trial
| Plan | Monthly | Annual (mo) | Includes |
|---|---|---|---|
| Free | Free | Free |
|
| Professional | Not listed | Not listed |
|
| Team | Not listed | Not listed |
|
| Enterprise | Custom | Custom |
Checked October 13, 2026 on Zapier's pricing page.
Make (formerly Integromat)
From $9/mo (annual billing) · Free plan
| Plan | Monthly | Annual (mo) | Includes |
|---|---|---|---|
| Free | Free | Free |
|
| Core | Not listed | $9 | |
| Pro | Not listed | $16 | |
| Teams | Not listed | $29 | |
| Enterprise | Custom | Custom |
Checked October 13, 2026 on Make (formerly Integromat)'s pricing page.
Annual columns show the monthly cost when billed yearly. Vendors change prices often, so confirm on their site before you buy.
Market Signal Compared
| Score (0 to 100) | Zapier | Make (formerly Integromat) |
|---|---|---|
| Market Signal | 80 | 69 |
| Market strength | 91 | 74 |
| Momentum | 42 | 53 |
| Traffic strength | 90 | 70 |
| Search visibility | 94 | 79 |
| Authority | 92 | 75 |
| Brand and market presence | 88 | 75 |
| Data confidence | Medium | Medium |
Market Signal measures each product's online footprint and momentum from Ahrefs and Semrush data, scored against other tools in its category (Marketing Automation (16 tracked)). It shows market presence, which is not the same as product quality. Data through September 2026. How the score works
Integrations and Support
Both connect with: Slack, HubSpot
| Zapier | Make (formerly Integromat) | |
|---|---|---|
| Integrations only one lists | Google Sheets, Mailchimp, Shopify | OpenAI, monday.com, NetSuite, Salesforce, Canva |
| Support | Live chat, Email, Help center, Community forum | Knowledge Base, Community |
| Languages | English, German, Spanish, French, Japanese | English |
| Headquarters | Oakland, CA | Prague, Czech Republic |
From each vendor's integrations and support pages. Lists show notable integrations, not every connector.
Other Tools to Consider
If neither Zapier nor Make (formerly Integromat) fits, these are the closest alternatives we list, ordered by Overall Score.
HubSpot
Customer platform pairing a free CRM with marketing, sales, service, content and data hubs.
n8n
Node-based workflow automation with AI agent nodes, code steps and a self-hostable Community Edition.
HighLevel
Agency CRM with client sub-accounts, funnels, two-way messaging and a resellable SaaS Mode.
Pabbly Connect
No-code integration and automation between apps.
Frequently Asked Questions
Can Zapier normalize contact numbers before CRM import?⌄
Yes. Formatter includes phone, date and text conversion tools and lookup tables. An automation can standardize lead fields before pushing them into a CRM action. Destination systems may impose their own validation rules even after fields have been normalized.
What if a Make API step fails?⌄
Make error handlers allow a scenario to skip a record, retry it, continue with substitute output or stop with different transaction behavior. The right choice depends on whether repeated actions are safe.
Do Make routers execute branches simultaneously?⌄
No. Make documents sequential route processing. A slow operation in one branch can postpone subsequent branches, a meaningful distinction for time-sensitive marketing automations. A delayed route can affect a later notification even when its filter matches correctly.
Written by SEM Solutions Editorial Team
Last updated October 8, 2026