Semrush
Search marketing suite covering SEO research, rank tracking, site audits and AI answer visibility.
Best for: SEO teams and agencies that want keyword research, rank tracking, audits and AI answer monitoring in one subscription.
Search and filter 812 marketing tools by category, price, business type, and features.
Ranked by Overall Score: our Editor Rating and Market Signal, 50/50. Market Signal uses Ahrefs and Semrush data through September 2026, pulled October 6 to 19, 2026. How we score
20 tools
Search marketing suite covering SEO research, rank tracking, site audits and AI answer visibility.
Best for: SEO teams and agencies that want keyword research, rank tracking, audits and AI answer monitoring in one subscription.
Digital intelligence platform for website traffic, competitor analysis, audience behavior, and market research.
Best for: Strategy, marketing, sales, and investment teams that need comparative traffic and market intelligence across websites, apps, and industries.
Lead tracking platform attributing calls, forms, chats, and transactions to marketing campaigns.
Best for: Agencies and marketers that need one attribution view across calls, forms, chats, and ecommerce leads.
Website monitoring with global probes, synthetic transactions, RUM, and private polling.
Best for: IT operations and web teams that need public and private website monitoring across many locations with broader observability options.
Lead attribution platform tracking calls, texts and forms back to the campaigns behind them.
Best for: Advertisers whose leads arrive by phone and form and who need each lead credited to the campaign behind it.
B2B contact and company database with intent signals, website visitor identification and engagement tools.
Best for: B2B sales and revenue operations teams that want contact data, intent signals and CRM enrichment from one vendor under a negotiated contract.
Exposure-management portfolio covering vulnerability scanning, cloud security and identity exposure.
Best for: Enterprise security and vulnerability teams that need asset exposure data across traditional infrastructure, cloud, identity, and operational technology.
Review management tool that pulls app store, Steam and Trustpilot feedback into one inbox.
Best for: Mobile and game studios whose support teams answer large volumes of store and Steam reviews.
SEO platform pairing ZIP-level rank tracking with AI search visibility monitoring.
Best for: Agencies and in-house SEO teams tracking local rankings and AI answer visibility across several sites.
App growth platform covering ASO, Apple Ads management and ad creative intelligence for games.
Best for: App and game marketers who need Apple Ads automation alongside competitor ad creative research.
SEO and PPC research platform covering keywords, rankings, backlinks and audits.
Best for: Teams wanting Semrush/Ahrefs-style breadth without the top-tier price.
Thales-owned application and data security vendor with DDoS protection for websites, networks and IPs.
Best for: Enterprises and regulated firms that want DDoS, web application and data protection from a single vendor.
SEO research suite for keywords, audits and backlinks.
Best for: Freelancers and small marketing teams needing straightforward SEO research and rank monitoring.
Call tracking suite with DNI, AI conversation analysis and routing.
Best for: Agencies and multi-location businesses that need detailed call attribution with configurable AI analysis and routing.
Website monitoring combining synthetic checks with real-user performance measurement.
Best for: Web and application teams that want both simulated availability checks and performance data collected from real visitors.
App store optimization, Apple Ads management and market data platform for mobile apps.
Best for: Mobile app publishers that run both organic store optimization and Apple Ads campaigns from one workspace.
Website monitoring for uptime, page speed and domains.
Best for: Small web teams and agencies that want several website-health checks and customer-facing status pages from one monitoring service.
WordPress security platform focused on vulnerability intelligence, virtual patching, and plugin-level protection.
Best for: WordPress site owners, agencies, and hosting providers that want vulnerability-focused protection and virtual patches for plugins and themes.
Continuous vulnerability management platform for external infrastructure, cloud environments, and web applications.
Best for: Small and midsize security teams that need recurring vulnerability scanning and prioritization across external infrastructure and cloud assets.
ASO platform from SplitMetrics with keyword tracking and a bulk store listing editor.
Best for: App developers who update store listings in many languages and want to skip the store consoles.