Search and filter 812 marketing tools by category, price, business type, and features.
Ranked by Overall Score: our Editor Rating and Market Signal, 50/50. Market Signal uses Ahrefs and Semrush data through September 2026, pulled October 6 to 19, 2026. How we score
109 tools · page 2 of 4
Desktop SEO software suite: rank tracking, site audit, and link building.
Best for: Teams wanting desktop SEO software on an annual licence as an alternative to cloud SEO suites.
Desktop crawler for technical SEO audits, with a 500-URL free version and yearly licence.
Best for: Technical SEO specialists and agencies that need detailed, configurable crawls of sites of any size on their own hardware.
Online form builder with workflow automation, calculations and payments.
Best for: Organizations that need complex forms with calculations, payments, approvals, repeating data, or multi-step internal workflows.
Local SEO software for citation building, rank tracking, and reporting.
Best for: Agencies and multi-location businesses managing local search visibility.
Audience response tool that runs live polls, word clouds and Q&A inside slide decks.
Best for: University instructors and corporate presenters who want live audience responses during lectures and meetings.
Popup and form platform with behavioral triggers, autoresponders, analytics, and extensive integrations.
Best for: Businesses that want behavior-triggered website lead capture connected directly to email, CRM, and automation platforms.
SEO monitoring with real-time technical issue alerts.
Best for: Teams wanting always-on monitoring and alerts, not periodic manual audits.
Pay-per-call tracking platform with routing, attribution, real-time bidding, and publisher management.
Best for: Pay-per-call networks, agencies, and performance marketers that route and monetize inbound phone leads.
AI call analytics platform measuring marketing attribution, lead quality, and agent conversation performance.
Best for: Call-driven businesses that want both campaign attribution and automated analysis of sales or service conversations.
SEO and PPC research platform covering keywords, rankings, backlinks and audits.
Best for: Teams wanting Semrush/Ahrefs-style breadth without the top-tier price.
Microsoft webmaster console for Bing indexing, search diagnostics and URLs.
Best for: SEO teams that want direct diagnostics and search-performance data for Bing visibility.
Quiz, poll and assessment maker for capturing leads and audience insights on websites.
Best for: Publishers and marketers using quizzes and polls to grow email lists and learn about readers.
Funnel builder for lead capture and ecommerce popups, forms and quizzes.
Best for: Ecommerce and B2B marketers capturing leads on-site.
SEO research suite for keywords, audits and backlinks.
Best for: Freelancers and small marketing teams needing straightforward SEO research and rank monitoring.
Approachable, budget-friendly SEO toolset built around KWFinder.
Best for: Solo marketers and small teams who want simple keyword research without a steep learning curve.
Content optimization platform with a live Content Score editor, Content Audit and AI Tracker.
Best for: Content and SEO teams that publish articles at volume and want each draft scored against current search results before it goes live.
Ecommerce CRO platform for popups, onsite personalization and product-page experimentation.
Best for: Ecommerce teams that want onsite personalization and popup campaigns without rebuilding their storefront.
Enterprise SEO and content intelligence platform.
Best for: Large brands needing enterprise-grade SEO research and real-time site monitoring together.
One of the original backlink-index tools, built around Trust Flow and Citation Flow.
Best for: Link builders who want Majestic's specific Trust Flow/Citation Flow metrics alongside standard backlink data.
WordPress form plugin with conditional logic, payments and workflows.
Best for: WordPress sites that need advanced forms with conditional logic, payments, surveys, or workflow integrations.
Call tracking suite with DNI, AI conversation analysis and routing.
Best for: Agencies and multi-location businesses that need detailed call attribution with configurable AI analysis and routing.
Interactive content platform for calculators, quizzes and recommendations.
Best for: Marketing and demand-generation teams using calculators, quizzes, or recommenders to qualify visitors and produce personalized outcomes.
Landing page platform for paid campaigns with ad mapping, server-side tests and personalization.
Best for: PPC and demand generation teams that build a dedicated landing page for each ad group and want to test and personalize those pages.
Website review and SEO audit tool with actionable checklists.
Best for: Teams wanting a quick, checklist-style SEO health review instead of a deep crawl.
Behavior analytics suite combining session replay, heatmaps and friction detection.
Best for: Conversion, UX, and ecommerce teams that want session-level evidence alongside funnels, forms, and automated friction detection.
Onsite engagement platform for popups, notification feeds, web push, and personalized campaigns.
Best for: Ecommerce and marketing teams that want targeted onsite messaging connected to their existing customer and analytics stack.
Experimentation and personalization platform formed by the merger of VWO and AB Tasty.
Best for: Teams running a structured, ongoing A/B testing program.
Revenue intelligence platform connecting digital marketing journeys with calls, conversations, and offline outcomes.
Best for: Enterprise marketing and contact-center teams that need to connect advertising spend with phone-driven conversions and revenue.
Accurate, granular rank tracking with local and mobile support.
Best for: Agencies needing precise, client-reportable rank tracking across locations and devices.
Website behavior analytics combining heatmaps, recordings and surveys.
Best for: Marketing and conversion teams that want visual website behavior evidence plus lightweight testing in the same tool.
Desktop and cloud technical SEO crawler with prioritized Hints and visual audit reporting.
Best for: Technical SEO professionals and agencies that need detailed crawls with explainable issue prioritization.
Dedicated rank tracker with on-demand updates, tagging, Share of Voice, and reporting.
Best for: SEO agencies and in-house teams that need focused, frequently refreshed keyword rank tracking.
Lead magnet creator that turns blog posts into eBooks, checklists and gated resource libraries.
Best for: Bloggers and content marketers who want to repurpose existing articles into email list incentives.
Onsite conversion platform using behavior-triggered popups, targeting rules, retargeting, and lead integrations.
Best for: Publishers, ecommerce stores, and lead-generation sites that want behavior-based onsite campaigns tied to existing email or CRM tools.
Landing-page platform with programmatic pages, testing, event tracking and lead management.
Best for: Marketing teams and agencies that need landing pages plus testing and event tracking without developer work.
Performance marketing platform combining call distribution, lead management, email automation, and tracking.
Best for: Performance marketing networks and lead-generation businesses that buy, sell, route, and measure calls and web leads.