Serpstat
SEO and PPC research platform covering keywords, rankings, backlinks and audits.
Best for: Teams wanting Semrush/Ahrefs-style breadth without the top-tier price.
Search and filter 816 marketing tools by category, price, business type, and features.
Ranked by Overall Score: our Editor Rating and Market Signal, 50/50. Market Signal uses Ahrefs and Semrush data through September 2026, pulled October 6 to 19, 2026. How we score
168 tools · page 3 of 5
SEO and PPC research platform covering keywords, rankings, backlinks and audits.
Best for: Teams wanting Semrush/Ahrefs-style breadth without the top-tier price.
Microsoft webmaster console for Bing indexing, search diagnostics and URLs.
Best for: SEO teams that want direct diagnostics and search-performance data for Bing visibility.
Funnel builder for lead capture and ecommerce popups, forms and quizzes.
Best for: Ecommerce and B2B marketers capturing leads on-site.
Shopify personalization platform for Smart Cart, AI recommendations, bundles and post-purchase offers.
Best for: Shopify and Shopify Plus brands, including headless Hydrogen stores, that want cart, search and upsell personalization from one vendor.
SEO research suite for keywords, audits and backlinks.
Best for: Freelancers and small marketing teams needing straightforward SEO research and rank monitoring.
Approachable, budget-friendly SEO toolset built around KWFinder.
Best for: Solo marketers and small teams who want simple keyword research without a steep learning curve.
Content optimization platform with a live Content Score editor, Content Audit and AI Tracker.
Best for: Content and SEO teams that publish articles at volume and want each draft scored against current search results before it goes live.
Enterprise SEO and content intelligence platform.
Best for: Large brands needing enterprise-grade SEO research and real-time site monitoring together.
Open-source ecommerce software with hosted options and a marketplace for store modules and themes.
Best for: Merchants and agencies that want an extensible ecommerce platform with open-source control and a large module marketplace.
Feed management platform with a rules engine, FeedPilot rule library and self-serve or managed service.
Best for: Mid-market ecommerce teams and agencies that sell on Amazon and Walmart as well as running Google and Meta shopping ads.
One of the original backlink-index tools, built around Trust Flow and Citation Flow.
Best for: Link builders who want Majestic's specific Trust Flow/Citation Flow metrics alongside standard backlink data.
Embeddable ecommerce platform that adds a managed store to existing sites and social channels.
Best for: Small businesses that want to add ecommerce to an existing website or sell across web, social, marketplaces, and physical locations.
Shopify customer marketing platform combining reviews, loyalty, referrals, quizzes and surveys.
Best for: Growing Shopify Plus brands that want reviews and loyalty from one vendor with shared customer data.
Focused one-page site builder with custom domains, forms, embeds, and responsive templates.
Best for: Individuals and small teams launching simple one-page sites and landing pages quickly.
LinkedIn contact-data extension with phone, email enrichment and CRM export workflows.
Best for: SDRs, recruiters and founders who prospect on LinkedIn and need contact details sent into their CRM.
Landing page platform for paid campaigns with ad mapping, server-side tests and personalization.
Best for: PPC and demand generation teams that build a dedicated landing page for each ad group and want to test and personalize those pages.
Website review and SEO audit tool with actionable checklists.
Best for: Teams wanting a quick, checklist-style SEO health review instead of a deep crawl.
No-code builder for client portals and internal tools on Airtable, Google Sheets or Softr Databases.
Best for: Operations teams and agencies that keep data in Airtable or Google Sheets and need a login-protected portal for clients or staff.
Dropshipping research platform with AI product discovery, store building, fulfillment, and ad creative tools.
Best for: Dropshippers who want product discovery connected directly to store setup, importing, marketing assets, and fulfillment.
Onsite engagement platform for popups, notification feeds, web push, and personalized campaigns.
Best for: Ecommerce and marketing teams that want targeted onsite messaging connected to their existing customer and analytics stack.
Popup, form and survey builder with built-in email campaigns and automations.
Best for: Small online stores and content sites that want on-site capture and email sending in one tool.
Hosted ecommerce builder with product management, checkout, marketing, and marketplace selling features.
Best for: Small and midsize online retailers that want a hosted storefront with commerce and marketing functions built into one platform.
Accurate, granular rank tracking with local and mobile support.
Best for: Agencies needing precise, client-reportable rank tracking across locations and devices.
Desktop and cloud technical SEO crawler with prioritized Hints and visual audit reporting.
Best for: Technical SEO professionals and agencies that need detailed crawls with explainable issue prioritization.
Dedicated rank tracker with on-demand updates, tagging, Share of Voice, and reporting.
Best for: SEO agencies and in-house teams that need focused, frequently refreshed keyword rank tracking.
Shopify reviews app built around photo and video reviews, referrals and upsell widgets.
Best for: Shopify and Shopify Plus brands that want customer photos and videos to carry their product pages.
Amazon seller toolkit with product research, keyword tools, browser extension, and profitability analysis.
Best for: New and established Amazon sellers validating product opportunities, keywords, competition, and expected economics before launch.
Creator platform for courses, coaching and communities.
Best for: Coaches, educators, consultants, and creators selling structured expertise through courses, memberships, communities, or coaching.
Ad and product research platform tracking ecommerce creatives, stores, influencers, and winning products.
Best for: Dropshippers and ecommerce marketers researching products, competitor stores, and ad creatives across social platforms.
Onsite conversion platform using behavior-triggered popups, targeting rules, retargeting, and lead integrations.
Best for: Publishers, ecommerce stores, and lead-generation sites that want behavior-based onsite campaigns tied to existing email or CRM tools.
Managed lifecycle email platform combining strategy, automation, segmentation, and ecommerce retention services.
Best for: Ecommerce brands that want lifecycle email technology paired with a managed retention-marketing team.
B2B prospecting database with real-time email verification, company filters and technographics.
Best for: B2B sales teams that prioritize verified email data and filtered account lists for outbound prospecting.
Shopify conversion and retention toolkit with cart recovery, social proof, email popups, and push notifications.
Best for: Shopify merchants that want cart recovery and onsite conversion widgets without assembling several separate apps.
Landing-page platform with programmatic pages, testing, event tracking and lead management.
Best for: Marketing teams and agencies that need landing pages plus testing and event tracking without developer work.
Commerce personalization suite spanning Engagement marketing, Discovery search and headless Content.
Best for: Mid-size and enterprise retailers that want site search, merchandising and lifecycle marketing on shared customer data.
Sales intelligence from Dun & Bradstreet that surfaces buying signals on companies and contacts.
Best for: B2B sales teams that prospect by account and want Dun & Bradstreet data and buying signals inside their CRM.