Why choose it: PR, social, and brand teams that need ongoing online mention monitoring with sentiment, source, influencer, and trend analysis.
Brandwatch: Pricing, Plans & Features
Consumer intelligence platform for social listening, sentiment, alerts, and trend analysis.
Overall Score44/100
2.7Editor Rating
Market Signal 47#5 of 7 in Community Management by Overall Score
What Is Brandwatch?
Brandwatch Consumer Research collects and analyzes online conversation to help teams understand brands, competitors, audiences, and market trends. It provides location and sentiment analysis, automated reports, threshold-based email alerts, Signals for unexpected changes, mention workflows, and export tools. Partner connections extend Brandwatch data into social-management and reporting workflows.
Best for: Consumer-insights and social teams tracking brand conversation, sentiment, and emerging issues.
Brandwatch Consumer Research analyzes public online discussion for brands seeking broad audience signals beyond their own accounts. Queries and dashboards can be built around topics, markets or competitor groups, while analyst interpretation is still necessary because sentiment classifications can misread context and irony. Its research orientation differs from a social calendar built only for posting content.
2.7
out of 5
Editor Rating
Calculated from facts we verified on Brandwatch's own website, using published thresholds. Nobody can pay to change it. Together with Market Signal it makes the Overall Score of 44 that orders our lists.
- Pricing transparency2.0
- Entry costNot scored
- Free access1.5
- Platforms & API2.5
- Support4.0
- Integrations2.0
- Security & compliance5.0
Dimensions without verified data count as a neutral 2.5. Facts checked October 14, 2026. How the rating works
47
Moderate
Market Signal
Real dataComputed from Ahrefs + Semrush data about Brandwatch's own website. Not an assessment of the product itself. How this works →
Market Strength
54
Where it stands today
Momentum
26 Declining ↓↓
Where it’s heading
Data Confidence
Medium
How much to trust it
- Traffic Strength50
- Search Visibility53
- Authority56
- Brand & Market Presence62
Tick mark = category average.
Compared with 29 tracked Social Media tools. Data through September 2026, pulled October 6, 2026.
Who Is It Best For?
- Consumer research teams analyzing social conversations
- Global brands monitoring audience and competitor sentiment
Who Should Avoid It?
- Small businesses requiring only social post scheduling
Use Cases
- Analyze audience discussion themes
- Monitor online brand sentiment
- Study competitor mentions
- Track social conversation trends
Brandwatch Features
- Consumer Research
- Sentiment analysis
- Signals
- Automated reports
- Email alerts
- Mention workflow
Brandwatch Pricing
| Plan | Monthly | Annual (mo) |
|---|---|---|
| Enterprise | Custom | Custom |
Pricing shown reflects list prices as of our last check and may have changed. Confirm current pricing on Brandwatch's website before purchasing.
Brandwatch Integrations
Hootsuite, Khoros, Coversocial, Percolate
Customer Support
Help center, Community forum, Live chat
Brandwatch at a Glance
- Built for
- Mid-Market, Enterprise
- Platforms
- Web, API
Brandwatch Alternatives
Why choose it: Enterprise communications, insights, and brand teams that need large-scale monitoring across text, images, audio, video, and social conversations.
Why choose it: PR, communications, and social teams that need monitoring, journalist research, influencer workflows, and cross-media analysis at enterprise scale.
More tools like Brandwatch
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HootsuiteSocial media management suite split into Perch, Nest, Lumen and Parliament apps.
MetricoolSocial media and advertising management platform for planning, publishing and analytics.
AgorapulseSocial media management suite for publishing, unified inbox and listening.
SocialPilotSocial media management platform for scheduling, engagement and approvals.
Frequently Asked Questions
Does Brandwatch have a free trial or free plan?⌄
Brandwatch doesn't currently offer a free plan or free trial.
How much does Brandwatch cost?⌄
Brandwatch uses custom/quote-based pricing. Contact the vendor directly for a quote.
What are the best alternatives to Brandwatch?⌄
Commonly considered alternatives include Brand24, Talkwalker and Meltwater. The Alternatives section on this page shows what each one is best at and its starting price.
Last updated: October 14, 2026Details checked: October 6, 2026Pricing checked: October 14, 2026