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Clay: Pricing, Plans & Features

Go-to-market data workspace combining enrichment, web research, AI agents, and outbound workflows.

Overall Score77/100
4.3Editor Rating
Market Signal 71
AI features

#2 of 10 in Contact Enrichment by Overall Score

What Is Clay?

Clay lets go-to-market teams build data tables that enrich companies and people from many providers, scrape or research web information, run AI analysis, and trigger outbound actions. Waterfall enrichment can query multiple data sources in sequence, while Claygent performs web research and integrations connect enriched records to CRM, sequencing, and automation systems.

Best for: Growth and sales operations teams building custom prospecting, enrichment, scoring, and outbound data workflows.

Clay's waterfall approach queries multiple data providers according to configured rules, making enrichment a workflow instead of a single static contact database. Building useful tables requires field mapping, credit management and error handling for missing data; operators should identify which signals actually merit outbound action before using AI research for every row.

4.3
out of 5

Editor Rating

Calculated from facts we verified on Clay's own website, using published thresholds. Nobody can pay to change it. Together with Market Signal it makes the Overall Score of 77 that orders our lists.

  • Pricing transparency4.8
  • Entry cost5.0
  • Free access5.0
  • Platforms & API2.5
  • Support3.0
  • Integrations4.5
  • Security & compliance5.0

Dimensions without verified data count as a neutral 2.5. Facts checked October 12, 2026. How the rating works

71
Strong

Market Signal

Real data

Computed from Ahrefs + Semrush data about Clay's own website. Not an assessment of the product itself. How this works →

Market Strength

84

Where it stands today

Momentum

25 Declining ↓↓

Where it’s heading

Data Confidence

High

How much to trust it

  • Traffic Strength
    86
  • Search Visibility
    85
  • Authority
    77
  • Brand & Market Presence
    86

Tick mark = category average.

Compared with 13 tracked Data & Enrichment tools (a small set, so read it as directional). Data through September 2026, pulled October 12, 2026.

Who Is It Best For?

  • GTM operations teams enriching account lists
  • Outbound agencies orchestrating data across vendors

Who Should Avoid It?

  • Small companies wanting an entirely managed lead list without setup

Use Cases

  • Enrich lead rows through provider waterfalls
  • Detect prospect job changes
  • Research accounts with Claygents
  • Sync qualified records into CRM

Clay Features

  • Waterfall Enrichment
  • Claygent
  • Data Tables
  • Signals
  • Sequencer
  • HTTP API

Clay Pricing

PlanMonthlyAnnual (mo)
FreeFreeFree
Launch$185$167
Growth$495$446
EnterpriseCustomCustom

Pricing shown reflects list prices as of our last check and may have changed. Confirm current pricing on Clay's website before purchasing.

Clay Integrations

Salesforce, HubSpot, OpenAI, Clearbit, Google Sheets, Slack, Zapier, Smartlead

Customer Support

Help center, Community forum

Clay at a Glance

Built for
Solo, Small Business, Enterprise
Platforms
Web, API
Languages
English, French

Clay Alternatives

Apollo.io logo

Apollo.io

Overall Score77/100
4.5Editor Rating
Market Signal 66
From $49 per seat/mo (annual billing)Free plan

Why choose it: Startups and small sales teams that want prospect data, outreach sequences and calling in a single tool.

Strengths

  • • The Chrome extension works inside LinkedIn, Gmail, Salesforce and HubSpot pages.
  • • Team credits are pooled, so heavier users draw from a shared allowance.

Limitations

  • • Unused credits expire at the end of each billing cycle.
  • • The free plan connects Gmail only; Microsoft mailboxes need a paid plan.
Read ReviewVisit Site
People Data Labs logo

People Data Labs

Overall Score54/100
3.9Editor Rating
Market Signal 35
From $98/moFree plan

Why choose it: Data and engineering teams that need programmable B2B person or company data for enrichment, search, and analytics.

Read ReviewVisit Site
Cognism logo

Cognism

Overall Score47/100
2.7Editor Rating
Market Signal 52
Custom pricing

Why choose it: B2B sales teams that rely on phone outreach and need verified contact data, enrichment, and compliance-focused prospecting.

Read ReviewVisit Site
Dropcontact logo

Dropcontact

Overall Score45/100
2.8Editor Rating
Market Signal 47
See pricingFree trial

Why choose it: European B2B sales teams that need email enrichment and CRM data cleaning with GDPR-oriented processing.

Read ReviewVisit Site

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Frequently Asked Questions

Does Clay have a free trial or free plan?⌄

Yes, Clay offers both a free plan and a free trial of its paid tiers.

How much does Clay cost?⌄

Clay starts at $167/mo on its Launch plan. Pricing was last checked October 4, 2026. Always confirm current pricing on the vendor's site before purchasing.

What are the best alternatives to Clay?⌄

Commonly considered alternatives include Apollo.io, People Data Labs, Cognism and Dropcontact. The Alternatives section on this page shows what each one is best at and its starting price.

Last updated: October 12, 2026Details checked: October 6, 2026Pricing checked: October 4, 2026